Segway relies on V3rtice to boost its communication strategy.

The communication strategy consists of writing a monthly press release related to the world of gardening, sending products for reviews and making their tools known to the media. The main objective is to reach more people through the media.

About Segway

Segway-Ninebot is a smart mobility company focused on creative short-distance transportation and robots. It owns two prominent brands, Ninebot and Segway. Segway-Ninebot was founded in 2012. Headquartered in Beijing, China, Segway-Ninebot has three main business territories, including Asia-Pacific, Europe and the Americas, with subsidiaries in Beijing, Shanghai, Los Angeles, Seattle, New York, Paris, Dallas, Amsterdam, Barcelona, Seoul, Munich, Changzhou, Hangzhou and Shenzhen.

As a high-tech enterprise integrating R&D, manufacturing, sales and service, Segway-Ninebot holds more than 4800 basic patents in global industries that have been applied to products ranging from self-balancing scooter, kickscooter, electric moped, all-terrain vehicle, electric go-kart, mecha kit, delivery robot and shared intelligent scooter. In September 2021, Segway-Ninebot launched Segway Navimow Robotic Lawnmower, which marks its debut in the gardening industry.

The advantages of the V3rtice communication strategy

V3rtice’s communication department creates a communication strategy for Segway in order to increase the visibility of its Navimow range of products in the market, improve its positioning and make its values known. Monthly press releases and the sending of press releases to specialized media about its new products are fundamental tools for Segway to have the media presence it is looking for.

Visibility and credibility are essential elements for brands to connect with their target audiences. For this, it is very important to define the tone and style and V3rtice helps you to achieve it.

V3rtice, communication, digital marketing and graphic design agency in Barcelona and Madrid, is your perfect partner.