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Why you need press clipping in your PR strategy

Why you need press clipping in your PR strategy

by mark3rtic3 | Dec 19, 2025 | Communication & PR.

Every time you launch a PR campaign or share a press release, sooner or later the same question arises: did it really work?Press clipping gives you the answer. It is the tool that allows you to respond with real, measurable and comparable data.In communication, it is...
How to Get Media Coverage for Your Brand or Product with a PR Strategy

How to Get Media Coverage for Your Brand or Product with a PR Strategy

by mark3rtic3 | Dec 3, 2025 | Communication & PR., Communication & PR.

Getting media coverage is one of the most powerful ways to increase a brand’s visibility, credibility, and positioning. Getting the media to talk about your brand isn’t easy, appearing in the press requires strategy, planning, and a clear narrative that sparks...
Enhance Your Brand Visibility with Product Reviews in the Press

Enhance Your Brand Visibility with Product Reviews in the Press

by mark3rtic3 | Oct 27, 2025 | Communication & PR.

A product review in the media can positively improve your brand’s visibility and reputation. Product reviews are a key tool to boost brand awareness and build trust among your audience. At V3RTICE, as a communication agency specialized in press advertising, we know...
What is the main Difference Between a Communication and a Marketing Agency: What Does My Company really Need?

What is the main Difference Between a Communication and a Marketing Agency: What Does My Company really Need?

by mark3rtic3 | Sep 23, 2025 | Communication & PR., Digital Marketing

If your company is looking for external help to grow, you might not be so sure whether you need a communication agency or a digital marketing agency. Although both types of agencies work to give visibility to a brand or to your business, their main objectives,...
10 tips to improve internal communication in a company

10 tips to improve internal communication in a company

by mark3rtic3 | Apr 16, 2025 | Communication & PR.

In case you didn’t know, internal internal communication in a company has emerged as a crucial role in HR policies in recent times. Companies are recognizing its importance in maintaining a reliable and dedicated work environment, a significant challenge today....
What is PR and a Press Office? Differences and functions

What is PR and a Press Office? Differences and functions

by mark3rtic3 | Feb 17, 2025 | Communication & PR.

To this end, we combine two key tools: public relations (PR) and the press office. Although they are often confused, each has different functions within a communication strategy. Definition of PR: What does the term Public Relations mean? Public Relations is a set of...
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