Kärcher trust V3rtice and its press team to develop a strategy and achieve their goal

V3rtice and its press team develop a strategy for Kärcher and achieve their goal: improving Kärcher’s positioning.

Kärcher is a family company, one of the leaders’ suppliers of cleanliness efficient and respectful systems with resources. With both offline and online shops Kärcher has a great range of cleanliness and hygiene products and equipment for home, garden and professionals.

How’s the strategy created by V3rtice?

V3rtice has created a press strategy for the brand which consists in composing and publishing two monthly press releases; searching specialized product magazines in order to Kärcher products to appear, appearing at Marca, El Mundo, La Vanguardia and Muy Interesante; and searching review opportunities at generalist and specialized media, we have already published five KB5 product reviews and two of VC7 product at La Voz de Galicia, El Español, Computer Hoy, and many more written media.

The appearance of a brand in a specialized communication media is important for gaining visibility, recognition and improving its positioning, as well as generating brand authority. Because the audience where the product arrives get segmented, it generates credibility and confidence around the brand/product and it achieves profoundness because it is detailed about the product’s characteristics and functionality, among many other advantages.