French company Samp, a leader in Artificial Intelligence applied to industrial environments, has launched in Spain with its platform Shared Reality Copilot: a pioneering digitalization solution that eliminates the need for traditional CAD modeling.
This new platform offers a cloud-based workspace that automatically links 3D-detected physical elements with technical documentation, P&ID diagrams, and equipment lists—creating collaborative, up-to-date, and traceable digital models.
The arrival of this innovative technology, which connects the physical world with real-time information systems, marks not only a turning point for the market but also a benchmark case of effective marketing and communication management.
Tech Communication Strategy: Media Visibility and Industry Validation
Aware of the complexity of this disruptive AI technology, at V3rtice we approached the communication and marketing management as a specialized tech agency would.
Our communication strategy for Samp's market entry in Spain focused on highlighting the real benefits of their solution for the industrial sector. The tool not only improves data reliability but also significantly reduces operation and maintenance costs—bringing strategic advantages to energy operators, water treatment plants, refineries, and power stations.
Their presence at South Summit 2025 in Madrid served as a key platform to showcase the brand, with live demos, use case presentations, and direct engagement with leaders from the national industrial and tech ecosystem.
A Differentiating Solution: Key Messages Highlighted by V3rtice
At V3rtice, we successfully identified and communicated the key differentiators of this platform, generating strong media interest. Among the benefits of Shared Reality Copilot, we highlighted:
- A 70% reduction in infrastructure verification time
- A 90% increase in data connection reliability
- Improved operational safety and regulatory compliance
- Enhanced planning of industrial investments and purchases
- Greater contract transparency and fewer technical site visits
Media Planning: Marketing and Communication Strategy for Samp
At V3rtice, as a communication agency specialized in media planning, we supported Samp’s successful launch in Spain. Our press team led a comprehensive communication strategy based on storytelling, technical stakeholder relations, and media coverage in key industry outlets.
This approach has positioned Samp as a leader in digital transformation for sectors like energy, water, and paper, while building a consistent narrative aligned with its scalable innovation vision.
The Impact of Strategic Storytelling
Samp’s case is a clear example of how the right mix of tech communication, strategic planning, and media presence can accelerate growth in complex markets. Our agency conceptualized and implemented a comprehensive positioning strategy focused on specialized media and industrial stakeholders.
At V3rtice, we crafted a clear narrative centered on the tool’s real-world benefits, helping connect with technical audiences and key decision-makers in the industrial sector. Through a mix of storytelling, media coverage, and activation at strategic events, we’re positioning Samp as a key player in Spain’s emerging industrial digitalization landscape.
At V3rtice, we demonstrate that effective marketing and communication not only build reputation but directly drive tech adoption and business opportunity generation.
