V3rtice and its digital strategy for Badiani
Bandiani Gelato is an italian ice-cream parlour which, thanks to its modern culinary trends, has achieved the recognition and prestige to be positioned as a reference of the authentic italian ice-cream. This ice-cream parlour was born in Florence in 1932 and, currently, we can enjoy its products in some cities in our country.
V3rtice is the spanish agency in which Badiani has trust to work its appearance on social media and the one to develop its digital strategy.
V3rtice offered their services for the 360 communication strategy ideation for Barcelona and Sotogrande’s (Marbella) ice-cream parlour’s inauguration. In that sense, V3rtice did a social media launch campaign: with a flyer creation, QR codes’ discounts, influencers, etc. Managing Badiani’s social media, creating digital campaigns, graphic design and community manager. Our art department produces Badiani’s content creation for social media providing them graphic and audiovisual pieces.
Furthermore, V3rtice’s press department wrote press releases to announce the opening of both ice-cream parlour.
These actions achieved Badiani’s new openings appeared at many media, both written press and digital press: La Vanguardia, Cope, Barcelona Secreta, Foodie Culture Magazine, Economía Digital, etc.
Do you need to imporve your brand’s communication? V3rtice, communication, digital marketing and design agency in Barcelona and Madrid, is your perfect partner.
