To be recognized by a logo, a name, a beautiful and consistent visual identity is extremely difficult. And even more so to transmit the values of quality, comfort, elegance, standing out in such a competitive sector as clothing and in a showcase like Amazon, where quantity rules over quality.

This was the challenge faced by Boskimo, an emerging brand specializing in bathrobes made in Spain with exceptional quality and absolute respect for the skin and the environment. With our work, from V3rtice we have managed to boost their visibility and promote their sales on Amazon, fulfilling the goal of positioning on platforms such as Amazon Ads and other digital channels.

The challenge: Creating a visual identity from scratch

Boskimo had a premium product and a clear vision: to consolidate itself as a benchmark in its sector and to transmit confidence, elegance and sustainability in every home. However, it lacked the fundamental elements to build a coherent and attractive brand: it did not have a defined logo, an identity manual or a structured visual identity. This hindered its ability to stand out in a highly competitive market.

To achieve its objectives and enhance its presence on Amazon Ads and other digital channels, Boskimo needed V3rtice to create a solid branding strategy and give it a visual identity that reflected its DNA based on quality, sustainability, commitment, proximity and elegance.
Within this visual identity, it included creating a logo, creating a recognizable identity, brand identity codes and transmitting the powerful values of the Boskimo brand and elevating it from the competition.

The solution: New and comprehensive visual identity design strategy and development.

From V3rtice, our design team worked on a comprehensive strategy to bring Boskimo's visual identity to life from scratch, without a previous foundation. Our approach included:

1. Brand positioning study
   • Market and competitive analysis to identify differentiating opportunities.
   • Definition of key values and brand attributes that Boskimo should project.
2. Creative brand identity development
   • Creation of a visual concept aligned with the values of elegance, sustainability and premium quality.
   • Selection of a sophisticated chromatic palette that evokes naturalness and well-being.
   • Choice of a modern and timeless typography to reinforce the premium identity.
3. Creation of the logo and brand claim
   • Design of a distinctive and memorable logo, reflecting the exclusivity and environmental commitment of the brand.
   • Development of a claim that summarized the essence of Boskimo and its unique value proposition.
4. Elaboration of the visual identity manual
   • Detailed documentation of the graphic elements and their applications in different formats.
   • Logo, color and typography standards to ensure consistency across all platforms.
   • Examples of applications in Amazon Ads, social networks and advertising material.

Results: Strong branding to drive growth

Thanks to this transformation, Boskimo now has a consolidated visual identity, ready to compete in the market and generate an authentic connection with its audience. The main benefits obtained include:

1. Increased brand recognition in Amazon Ads and other digital channels.
2. A consistent and professional brand image that inspires consumer confidence.
3. Visual material optimized for advertising, packaging and social networks.
4. A clear and functional identity manual for future branding implementations.
5. And, of course, the most important thing, to grow in visits to their Amazon page and sales, many more sales than they had before, with no brand, no identity, just one more among the thousands of options on Amazon.

Conclusion

This project demonstrates how a well-executed branding strategy can make a difference in the perception and growth of a brand without big budgets. At V3rtice, we believe that a visual identity is not only aesthetic, but a key tool to generate impact and increase competitiveness in the digital environment or at street level. If your brand needs a visual identity that reflects its essence and business objectives, at V3rtice we can help you build it.
Contact us and let's grow your business together!