Badiani arrives in Barcelona to open its first ice cream shop in Spain with the help of v3rtice

Badiani is an ice cream parlor founded in Florence in 1932. After a long career and great prestige, it opened its first store in London in 2015, thus beginning its international expansion.

Their gelato is pure Italian tradition combined with the most modern culinary trends. Their recognition, track record, and prestige make Badiani a benchmark for authentic Italian gelato.

Badiani relies on V3rtice to establish itself in Barcelona

Badiani is growing and expanding into Spain, and at v3rtice we've made the journey complete by creating a 360° strategy, combining the effort and work of v3's three pillars: communication, digital, and design.

After carrying out the entire creative campaign with the help of our art director, a digital and offline communication strategy was developed:

A social media campaign was created to promote Badiani's opening, as well as collaborating with various influencers for the store's opening. In addition, the communications and PR department also carried out offline advertising. Design, in addition to leading the entire creative department, created all the merchandising and visuals for the physical store, thus creating a 360-degree communication strategy for Badiani's first opening in Spain.