V3rtice, a leading agency in Communication & PR, Digital Marketing and Design & Audiovisual, has established a strategic partnership with Lua Group, experts in the influencer marketing sector, specializing in the creation and management of high impact influencer campaigns. The main objective of our alliance is to strengthen its presence and consolidate its leadership in this field and expand its offer of comprehensive communication services.

Thanks to this union, V3rtice and Lua Group will be able to strengthen their knowledge and resources to provide their clients with even more complete, innovative and effective creative solutions. This will not only consolidate their presence in the Spanish market, but will also open doors to new horizons of growth at an international level.

With a solid track record since 2011 and more than 60 successful projects, V3rtice continues to grow. In 2025, the agency, which has a team of more than 20 professionals in Madrid and Barcelona, has strengthened its image with a rebranding under the slogan ‘Communication with impact’ and a new website.

Lua Group originated in the technology company Numu, developing tools to connect brands with influencers. With an investment of more than 2 million euros and one million lines of code, they managed more than 1,000 active campaigns last year, with 75% of their turnover coming from services to marketing agencies, influencers and PR firms.

In the words of Laura Ruiz, CEO and co-founder of V3rtice Comunicación, “the collaboration with Lua Group will allow us to expand our range of services and have a presence in the influencer marketing sector, which will help us to align ourselves with current market trends”.

For Carlos López, CEO of Lua Group, "this agreement with V3rtice represents a key step in our growth strategy. It allows us to offer our clients more innovative solutions".