A paid campaign is a set of advertising actions to attract new customers through different media, this includes SEM techniques (such as Social and Google ads) that help increase this function.

What can we provide you at V3rtice?

At V3rtice we carry out several services that will make your company more noticeable, obtaining more clients and knowledge. Among those services we use SEM tools, such as Google Ads and Social Ads. With which we will carry out personalized strategies according to your needs, adapting to your requirements. 

Now, you may be wondering what Google Ads and Social Ads are? For starters, Google Ads is Google’s online advertising program. What does this mean? Through this technique we can create online ads to reach users at the exact moment they are interested in the products and services you offer.

Below we briefly explain what Social Ads is, which is simply advertising through social networks. But it is not enough to post a simple image, a video, contest or event. If not to reach a much higher audience than your profile can allow and in a certain social network. This can be done on many platforms such as: Facebook, Instagram, Twitter, Linkedin, Snapchat, Youtube or Pinterest, among others.

What benefits can you get from using Google Ads with us?

As it is an instrument that can provide us with high extension and notoriety support, it is a very good option to take into account. The benefits it could provide are the following:

• You will generate more traffic to your website: It is an almost immediate situation. When you publish your first advertisement through Google Ads, you will start to have more visits to your website than ever before.

• Reach your target audience:  Your ads will appear when your target audience searches for information. That is why it is really important that we establish a good segmentation strategy (with the use of keywords, location, age, language, etc.) If we select the right keywords we will reach the people who are looking for what your company is offering.

• Make specific offers: We will be able to more specifically personalize your ads by showing products, sales and discounts based on search keywords.

• Get short-term results: If what you are looking for is to have a strategy that gives you immediate visibility, Google Ads will provide you with that possibility.

 6 Tips to keep in mind to create a campaign in Google Ads.

We wanted to share some tips that we consider to be good to keep in mind to carry out a campaign in Google Ads, and so that as clients we can see for ourselves a basis of how we guide the strategy and the campaign.

• Define clear objectives and target audience where you want to be advertised: The first question we will have to ask ourselves is what results do I expect to obtain? It is important to make clear what you want to achieve, a plus that we obtain by using Google Ads is that it gives us the possibility of making different ads and finding strategies for any time.
  
  Once we are clear about the results we want to achieve, we must decide where we will place the ads so that they reach your target audience.

• Choose the right keywords (keywords) for your ads: The choice of good keywords, which have a strong role in Google Ads, provides a direct relationship with the visibility and future success of your campaign.

• Select the type of campaign that best suits your goals: We can have different types of campaigns, such as: search, shopping, display, video, Universal App Campaigns (UAC). All of them provide a different way to reach the target audience. It is important that we analyze which of them can best adjust to the objective that we have set.

• Create ads that make a difference: We will find a way to create ads that generate interest, attract and at the same time perfectly explain your value proposition. For that we will put ourselves in the target’s shoes, so that your brand appears as a solution in their searches.

• Link Search Console with Google Ads: Thanks to the Search Console we will have access to data that will help us understand the relationship between organic searches and your Google Ads campaigns. In this way you will be able to know how your ads are reaching users who search online.

• Analyze and permanently optimize your campaigns in Google Ads: Once the ad is published, it is essential that we analyze the results and make some adjustments to improve the optimization of the campaign that we will carry out.

The benefits of Social Ads that will help you move up the ladder.

One of the greatest advantages of social networks is that they allow us to connect with our target audience quickly and closely. We can create an online community related to your brand in a simple way.

At V3rtice we consider that these are some of the benefits that advertising in Social Ads provides us:

• Reach the target audience: Segmenting the target audience is essential if we want to optimize your position as a brand. And with these types of ads we can reach quality leads. 

• ROI –  faster to achieve and measure: When carrying out any marketing strategy we always expect to have a positive ROI. But there are channels whose results are more difficult to measure. An advantage of using Social Ads is that ROI measurement can be almost immediate thanks to the simplicity involved in controlling it.

• It is not necessary to set a high budget: In this type of tool, it is not necessary to use a high budget, it can be limited and still achieve the effectiveness we are looking for or even more.

• Remarketing: Thanks to remarketing we will be able to impact people who have visited a specific web page. So if they have added an item to their cart and leave without completing the purchase, we can show ads to these types of people and try to convince them to complete it.

• Increase the notoriety of your brand: Social Ads allows us to increase the notoriety of your brand.

• Video ads: Generally recommended, because the costs are not very high and they serve to educate and convince, making it clear that your company will be the best option they can choose.

Tips for your campaign to succeed with Social Ads and V3rtice

Getting your brand to succeed in Social Ads can happen. How? As long as we take into account some factors that we will carry out if you count on us to carry out this process for your company.

• As mentioned above, one of the advantages of advertising in Social Ads is the ease it gives us to be able to segment the target. That is why we adhere to this advice: segment very well to reach the target of your brand.
  
  We will look for what type of segmentation each Social Ads platform can provide to your entity and we will choose those audiences in which we are interested in impacting and we know that they will give good results,

• Image and creativity are key in this tool. As we already know, all Social Ads platforms work with images or videos. So creativity plays a big role in this function.
  
  It is important that we innovate, try different ideas, play with colors, typography, music, among other things. We have to ensure that we are the ones who impact the person and not another brand.

• We will take care of your copies. The text that we are going to use has a very strong presence in this type of ads, that is why you have to learn to create your copy based on the platform on which you are going to advertise, but for that you can count on our help. At V3rtice we have professional copywriters.
  
  The descriptions that are made must be attractive, including emojis and CTAs (Calls To Action).

• Let’s define your goal and KPIs clearly. It is absolutely essential to make clear and know the objective you are looking for. And it is that depending on the platform you want to advertise, you have to use a different type of strategy and even the type of target to target, depending on what you are looking for. For this activity you will have us, since we can adapt your needs to each of the platforms with the necessary strategies.
  
  In addition, it is important that we establish some KPIs to know if the objectives of your campaign have been achieved.

For all this type of work you can count on us and we will carry out a good personalized strategy in Google and Social Ads tools, based on your needs and objectives. With our specialists we will find the best segmentation strategy and we will look for the platforms that best represent your brand. With V3rtice you will increase your sales and your reputation!