On May 28, Naipes Heraclio Fournier celebrated its 155th anniversary with the launch of a commemorative Spanish deck honoring women. This product presentation, developed as part of an event planning in collaboration with the School of Arts and Crafts of Vitoria-Gasteiz -which was also celebrating its 250 years of history-, became a cultural and media reference at national level.

Behind the success of this initiative was V3rtice, which designed and implemented a communication strategy to give visibility to the event in regional and national media of all formats (television, radio, press and online).

The agency led the production of the event, including the call for media, contact with journalists and the organization of the press conference. A great media coverage was achieved, with the presence of media such as La Sexta, COPE, Cadena SER, Onda Cero, El Plural, EFE, El Correo and EITB, among others. During the following days, interviews were also arranged with ABC, La Razón and Telecinco.

With this event planning strategy, V3rtice not only managed to amplify the impact of the event, but also to reposition the Fournier brand in the media ecosystem as an active cultural agent, committed to equality and the city of Vitoria-Gasteiz.

In the words of Sergio Vicente, co-founder of V3rtice, "our mission is to transform corporate milestones into relevant stories that leave a mark. Fournier's case is a clear example of how strategic communication can amplify the value of a brand and connect emotionally with the public".

Find out more about how V3rtice, as an event agency, creates projects with impact.