{"id":31518,"date":"2025-06-25T11:43:38","date_gmt":"2025-06-25T09:43:38","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/proyectos\/campana-interna-apm-terminals-diseno-grafico-corporativo-storytelling\/"},"modified":"2025-06-25T12:06:27","modified_gmt":"2025-06-25T10:06:27","slug":"bell-internal-apm-terminals-diseno-graphic-corporate-storytelling","status":"publish","type":"proyectos","link":"https:\/\/v3rtice.srvcactus.com\/en\/proyectos\/bell-internal-apm-terminals-diseno-graphic-corporate-storytelling\/","title":{"rendered":"360\u00ba internal campaign at APM Terminals: Corporate graphic design and strategic storytelling"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">APM Terminals is a global provider of port and shore-side cargo services. Its mission is to provide safe, efficient and sustainable container handling services. That is why, when faced with a breach of the traffic plan, resulting in numerous incidents related to the misuse of machinery and lack of attention to regulations, we at V3rtice have taken action to help, applying our expertise in corporate graphic design and strategy.<\/p>\n\n\n\n<h2><strong>Our strategies for the initiative<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">From V3rtice, we have taken on the complete development of an internal communication project, ranging from the conceptualization of the idea to the execution of seven different graphic pieces. For this, we have worked on a creative approach specifically adapted to the environment and the safety needs of the Terminal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The challenge has been to encourage safe behavior among workers, avoiding the usual information overload in this type of communications. To achieve this, we synthesized the key points of the traffic plan into ten short, clear and easily memorable messages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To reinforce this idea, we have opted for a striking, minimalist and approachable campaign, where the focus has been inspired by Playmobil dolls. Through humor and fun, we have represented incorrect situations to highlight which behaviors should be avoided, facilitating the understanding and assimilation of the message.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The slogan \u201cAct safely: if you pass, don't pass\u201d has also been devised as an integral part of this strategy, aiming to be direct, memorable and aligned with the overall tone of the campaign.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"779\" height=\"816\" src=\"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/06\/banners-publicitarios-seguridad-vial-apm-terminals-personajes-playmobil-2.webp\" alt=\"Road safety advertising banners for APM Terminals with Playmobil characters and seatbelt use message\" class=\"wp-image-31483\" style=\"width:435px;height:auto\" srcset=\"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/06\/banners-publicitarios-seguridad-vial-apm-terminals-personajes-playmobil-2.webp 779w, https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/06\/banners-publicitarios-seguridad-vial-apm-terminals-personajes-playmobil-2-286x300.webp 286w, https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/06\/banners-publicitarios-seguridad-vial-apm-terminals-personajes-playmobil-2-768x804.webp 768w\" sizes=\"(max-width: 779px) 100vw, 779px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"779\" height=\"816\" src=\"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/06\/diseno-flyers-campana-seguridad-apm-terminals-personajes-playmobil.webp\" alt=\"Flyer design for safety campaign at APM Terminals with Playmobil characters and visual message 'If you pass, you don't pass&quot;.\" class=\"wp-image-31491\" style=\"width:432px;height:auto\" srcset=\"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/06\/diseno-flyers-campana-seguridad-apm-terminals-personajes-playmobil.webp 779w, https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/06\/diseno-flyers-campana-seguridad-apm-terminals-personajes-playmobil-286x300.webp 286w, https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/06\/diseno-flyers-campana-seguridad-apm-terminals-personajes-playmobil-768x804.webp 768w\" sizes=\"(max-width: 779px) 100vw, 779px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2><strong>About the corporate graphic design campaign \u201cAct safely: if you pass, don't pass\u201d.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The end result has been a communication campaign based on a set of graphic pieces that, in addition to informing, have also generated an emotional response and have facilitated the memorization of the message.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To ensure effective communication in different formats and channels, we have developed multiple graphic and audiovisual supports such as flyer design, advertising banners, newsletters, corporate video, capsules for social networks, informative canvas and vinyls, strategically placed at different points of the Terminal.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"779\" height=\"816\" src=\"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/06\/ejemplo-campanas-creativas-seguridad-laboral-mensaje-uso-obligatorio-contenedor-obra-2.webp\" alt=\"Example of creative campaigns for occupational safety with a message about the mandatory use of PPE in a construction site container.\" class=\"wp-image-31505\" style=\"object-fit:cover\" srcset=\"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/06\/ejemplo-campanas-creativas-seguridad-laboral-mensaje-uso-obligatorio-contenedor-obra-2.webp 779w, https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/06\/ejemplo-campanas-creativas-seguridad-laboral-mensaje-uso-obligatorio-contenedor-obra-2-286x300.webp 286w, https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/06\/ejemplo-campanas-creativas-seguridad-laboral-mensaje-uso-obligatorio-contenedor-obra-2-768x804.webp 768w\" sizes=\"(max-width: 779px) 100vw, 779px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Thanks to this campaign, at V3rtice we have proven that humor, exaggeration and the visually unexpected can be very powerful tools to generate impact and recall. Sometimes, showing the wrong from the absurd -such as a toy figure committing an infraction- is much more effective than representing the norm in a neutral or passive way, demonstrating the effectiveness of creative campaigns..<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Do you need a <a href=\"https:\/\/v3rtice.srvcactus.com\/en\/services\/branding-and-visual-identity\/\"><strong>design agency<\/strong><\/a> to boost your brand? Contact us!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>APM Terminals is a global provider of port and shore-side cargo services. Its mission is to provide safe, efficient and sustainable container handling services. That is why, when faced with a breach of the traffic plan, resulting in numerous incidents related to the misuse of machinery and lack of attention to regulations, we at V3rtice [&hellip;]<\/p>\n","protected":false},"featured_media":31536,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[119],"tags":[],"class_list":["post-31518","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","category-design-visual"],"acf":[],"dsm_author":{"name":null,"avatar_url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/en\/author\/","biodata":""},"dsm_categories":[],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/06\/campana-interna-apm-terminals-diseno-grafico-corporativo-storytelling-2-150x150.webp","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/06\/campana-interna-apm-terminals-diseno-grafico-corporativo-storytelling-2-286x300.webp","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/06\/campana-interna-apm-terminals-diseno-grafico-corporativo-storytelling-2-768x804.webp","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/06\/campana-interna-apm-terminals-diseno-grafico-corporativo-storytelling-2.webp","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/06\/campana-interna-apm-terminals-diseno-grafico-corporativo-storytelling-2.webp","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/06\/campana-interna-apm-terminals-diseno-grafico-corporativo-storytelling-2.webp","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/06\/campana-interna-apm-terminals-diseno-grafico-corporativo-storytelling-2.webp","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/06\/campana-interna-apm-terminals-diseno-grafico-corporativo-storytelling-2.webp","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/06\/campana-interna-apm-terminals-diseno-grafico-corporativo-storytelling-2.webp","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/06\/campana-interna-apm-terminals-diseno-grafico-corporativo-storytelling-2.webp","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/06\/campana-interna-apm-terminals-diseno-grafico-corporativo-storytelling-2.webp","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/06\/campana-interna-apm-terminals-diseno-grafico-corporativo-storytelling-2.webp","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/06\/campana-interna-apm-terminals-diseno-grafico-corporativo-storytelling-2.webp","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/06\/campana-interna-apm-terminals-diseno-grafico-corporativo-storytelling-2.webp","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/06\/campana-interna-apm-terminals-diseno-grafico-corporativo-storytelling-2.webp","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/06\/campana-interna-apm-terminals-diseno-grafico-corporativo-storytelling-2.webp","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/06\/campana-interna-apm-terminals-diseno-grafico-corporativo-storytelling-2.webp"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creative Strategy for APM Terminals I V3rtice<\/title>\n<meta name=\"description\" content=\"360\u00ba campaign for APM Terminals: safety with humor. Corporate graphic design, banners and flyers, improve your communication!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v3rtice.srvcactus.com\/en\/proyectos\/bell-internal-apm-terminals-diseno-graphic-corporate-storytelling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creative Strategy for APM Terminals I V3rtice\" \/>\n<meta property=\"og:description\" content=\"360\u00ba campaign for APM Terminals: safety with humor. 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