{"id":30282,"date":"2025-05-19T15:31:07","date_gmt":"2025-05-19T13:31:07","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/proyectos\/estrategia-digital-identidad-de-marca-obrador-365\/"},"modified":"2025-07-14T10:01:21","modified_gmt":"2025-07-14T08:01:21","slug":"nueva-estrategia-digital-365","status":"publish","type":"proyectos","link":"https:\/\/v3rtice.srvcactus.com\/en\/proyectos\/nueva-estrategia-digital-365\/","title":{"rendered":"Nueva estrategia digital para 365: V3rtice fortalece una marca en expansi\u00f3n"},"content":{"rendered":"\n

365<\/strong>, l\u00edder en cafeter\u00edas y panader\u00edas en Catalu\u00f1a<\/strong>, ha apostado por una estrategia digital con la que est\u00e1 llevando su identidad de marca a un nuevo nivel <\/strong>con la ayuda de V3rtice, agencia de marketing digital y comunicaci\u00f3n<\/strong>.

Con m\u00e1s de 25 a\u00f1os de trayectoria, el objetivo ha sido claro: reforzar su identidad de marca <\/strong>y escalar su crecimiento sin perder las ra\u00edces que la caracterizan.<\/p>\n\n\n\n

Reto de comunicaci\u00f3n: reforzar la percepci\u00f3n de calidad de 365 en un mercado saturado<\/strong><\/strong><\/strong><\/h2>\n\n\n\n

Pese a tener m\u00e1s de 25 a\u00f1os de trayectoria y siendo ya una marca muy reconocida en el d\u00eda a d\u00eda, y estar en un sector que se ha hecho tremendamente competitivo, 365 busca crecer de manera sostenida, llegando a nuevas poblaciones y sobre todo seduciendo con su oferta a nuevas audiencias y clientes.

Todos sus productos se elaboran diariamente en su obrador central en L\u2019Hospitalet<\/strong> con ingredientes de proximidad, fermentaci\u00f3n lenta de 24 horas y se reparten por toda Catalu\u00f1a cada d\u00eda, para disfrutar de un producto fresco, crujiente, y, sobre todo, delicioso y asequible a todos los p\u00fablicos.<\/p>\n\n\n\n

La prioridad que tiene V3rtice es clara: elevar sus productos estrella, sus nuevos lanzamientos y reforzar su autenticidad y sus valores.<\/strong><\/p>\n\n\n\n

Los objetivos de nuestra estrategia digital<\/strong><\/h3>\n\n\n\n
    \n
  • Posicionar digitalmente a 365 como una marca moderna con los mejores productos <\/strong>sin perder un \u00e1pice su esencia.
    <\/li>\n\n\n\n
  • Seducir a\u00a0 nuevas audiencias<\/strong> que valoran lo bueno y disfrutan de la calidad 365: pan crujiente hecho cada d\u00eda, desayunos, snacks, tentempi\u00e9s dulces o salados y meriendas de calidad.
    <\/li>\n\n\n\n
  • Ser fiel a sus valores desde su primera apertura en 1999, y por supuesto crecer de manera sostenible, poniendo al producto y personas en el centro de todo, como siempre..<\/li>\n<\/ul>\n\n\n\n

    Una estrategia digital 360\u00ba para cafeter\u00edas y panader\u00edas con alma<\/strong><\/strong><\/h2>\n\n\n\n

    Desde V3rtice hemos trabajado una estrategia integral basada en tres grandes bloques, orientados siempre a los resultados:<\/p>\n\n\n\n

    1. Canales org\u00e1nicos: redes sociales que muestran lo aut\u00e9ntico<\/strong><\/strong><\/h3>\n\n\n\n

    Redise\u00f1amos la presencia de 365 en Instagram<\/strong> con un contenido m\u00e1s moderno, c\u00e1lido, cercano, para dar visibilidad a su equipo, sus tiendas, su marca y mostrando los procesos de elaboraci\u00f3n, los momentos de venta, los momentos de disfrutar los productos y momentos 365<\/strong>.\u00a0<\/p>\n\n\n\n

    2. Performance marketing: visibilidad con prop\u00f3sito<\/strong><\/strong><\/h3>\n\n\n\n

    Activamos campa\u00f1as de pago en Meta Ads<\/strong> con foco en reforzar la marca 365 <\/strong>y su expansi\u00f3n, haciendo la marca m\u00e1s visible y cercana. El c\u00f3mo\u2026 \u00a1no lo podemos contar!<\/p>\n\n\n\n

    3. Email marketing: fidelizaci\u00f3n con valo<\/strong><\/strong>r<\/h3>\n\n\n\n

    Gesti\u00f3n de email marketing como una herramienta informativa para aquellas personas que quieren saber m\u00e1s sobre 365, <\/strong>el d\u00eda a d\u00eda de una marca que va ampliando horizontes, y lo hacemos de muchas maneras.<\/p>\n\n\n\n

    Resultados: Una identidad de marca con un gran crecimiento por delante<\/strong><\/h2>\n\n\n\n

    Esta nueva estrategia digital est\u00e1 ayudando a 365 a conectar emocionalmente con nuevos p\u00fablicos<\/strong>, m\u00e1s conscientes, j\u00f3venes y digitales. Pero tambi\u00e9n nos ayuda a reforzar la pertenencia de marca a 365 <\/strong>y est\u00e1 permitiendo incrementar el valor de marca de una manera robusta. \u00bfC\u00f3mo? Es nuestro secreto y el de 365.<\/strong><\/p>\n\n\n\n

    V3rtice y 365: Crecemos juntos<\/strong><\/strong><\/h2>\n\n\n\n

    Este caso demuestra que las marcas que apuestan por una comunicaci\u00f3n digital coherente, bien posicionada y creativa<\/strong> pueden transformar su percepci\u00f3n p\u00fablica sin perder su esencia.<\/p>\n\n\n\n

    En V3rtice trabajamos intensamente cada d\u00eda para dar visibilidad a lo mejor de 365<\/strong> reforzando su estrategia digital omnicanal. Crecemos juntos.<\/p>\n\n\n\n

    \u00bfQuieres transformar tambi\u00e9n tu marca y llegar a m\u00e1s clientes? <\/strong>Escr\u00edbenos y trabajaremos contigo una estrategia digital hecha a medida para destacar tu valor, crecer tu marca y aumentar tus resultados.<\/strong><\/p>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    365, l\u00edder en cafeter\u00edas y panader\u00edas en Catalu\u00f1a, ha apostado por una estrategia digital con la que est\u00e1 llevando su identidad de marca a un nuevo nivel con la ayuda de V3rtice, agencia de marketing digital y comunicaci\u00f3n. Con m\u00e1s de 25 a\u00f1os de trayectoria, el objetivo ha sido claro: reforzar su identidad de marca […]<\/p>\n","protected":false},"featured_media":32116,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[119,114],"tags":[],"class_list":["post-30282","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","category-design-visual","category-marketing-digital-en"],"acf":[],"dsm_author":{"name":null,"avatar_url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/en\/author\/","biodata":""},"dsm_categories":[],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/05\/365.1-150x150.webp","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/05\/365.1-229x300.webp","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/05\/365.1.webp","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/05\/365.1.webp","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/05\/365.1.webp","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/05\/365.1.webp","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/05\/365.1.webp","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/05\/365.1.webp","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/05\/365.1.webp","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/05\/365.1.webp","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/05\/365.1.webp","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/05\/365.1.webp","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/05\/365.1.webp","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/05\/365.1.webp","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/05\/365.1.webp","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/05\/365.1.webp","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/05\/365.1.webp"},"yoast_head":"\nThe new digital strategy for 365<\/title>\n<meta name=\"description\" content=\"From V3rtice we boost the brand identity of Obrador 365 with a 360\u00ba digital strategy and effective performance marketing campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v3rtice.srvcactus.com\/en\/proyectos\/nueva-estrategia-digital-365\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The new digital strategy for 365\" \/>\n<meta property=\"og:description\" content=\"From V3rtice we boost the brand identity of Obrador 365 with a 360\u00ba digital strategy and effective performance marketing campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/v3rtice.srvcactus.com\/en\/proyectos\/nueva-estrategia-digital-365\/\" \/>\n<meta property=\"og:site_name\" content=\"V3RTICE\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-14T08:01:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/05\/365.1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"638\" \/>\n\t<meta property=\"og:image:height\" content=\"837\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/en\\\/proyectos\\\/nueva-estrategia-digital-365\\\/\",\"url\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/en\\\/proyectos\\\/nueva-estrategia-digital-365\\\/\",\"name\":\"The new digital strategy for 365\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/en\\\/proyectos\\\/nueva-estrategia-digital-365\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/en\\\/proyectos\\\/nueva-estrategia-digital-365\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/365.1.webp\",\"datePublished\":\"2025-05-19T13:31:07+00:00\",\"dateModified\":\"2025-07-14T08:01:21+00:00\",\"description\":\"From V3rtice we boost the brand identity of Obrador 365 with a 360\u00ba digital strategy and effective performance marketing campaigns.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/en\\\/proyectos\\\/nueva-estrategia-digital-365\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/v3rtice.srvcactus.com\\\/en\\\/proyectos\\\/nueva-estrategia-digital-365\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/en\\\/proyectos\\\/nueva-estrategia-digital-365\\\/#primaryimage\",\"url\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/365.1.webp\",\"contentUrl\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/365.1.webp\",\"width\":638,\"height\":837},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/en\\\/proyectos\\\/nueva-estrategia-digital-365\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projects\",\"item\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/projects\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Nueva estrategia digital para 365: V3rtice fortalece una marca en expansi\u00f3n\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/en\\\/\",\"name\":\"V3RTICE\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/en\\\/#organization\",\"name\":\"V3RTICE\",\"url\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/versiones-03@2x.png\",\"contentUrl\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/versiones-03@2x.png\",\"width\":386,\"height\":442,\"caption\":\"V3RTICE\"},\"image\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The new digital strategy for 365","description":"From V3rtice we boost the brand identity of Obrador 365 with a 360\u00ba digital strategy and effective performance marketing campaigns.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/v3rtice.srvcactus.com\/en\/proyectos\/nueva-estrategia-digital-365\/","og_locale":"en_US","og_type":"article","og_title":"The new digital strategy for 365","og_description":"From V3rtice we boost the brand identity of Obrador 365 with a 360\u00ba digital strategy and effective performance marketing campaigns.","og_url":"https:\/\/v3rtice.srvcactus.com\/en\/proyectos\/nueva-estrategia-digital-365\/","og_site_name":"V3RTICE","article_modified_time":"2025-07-14T08:01:21+00:00","og_image":[{"width":638,"height":837,"url":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/05\/365.1.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/v3rtice.srvcactus.com\/en\/proyectos\/nueva-estrategia-digital-365\/","url":"https:\/\/v3rtice.srvcactus.com\/en\/proyectos\/nueva-estrategia-digital-365\/","name":"The new digital strategy for 365","isPartOf":{"@id":"https:\/\/v3rtice.srvcactus.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/v3rtice.srvcactus.com\/en\/proyectos\/nueva-estrategia-digital-365\/#primaryimage"},"image":{"@id":"https:\/\/v3rtice.srvcactus.com\/en\/proyectos\/nueva-estrategia-digital-365\/#primaryimage"},"thumbnailUrl":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/05\/365.1.webp","datePublished":"2025-05-19T13:31:07+00:00","dateModified":"2025-07-14T08:01:21+00:00","description":"From V3rtice we boost the brand identity of Obrador 365 with a 360\u00ba digital strategy and effective performance marketing campaigns.","breadcrumb":{"@id":"https:\/\/v3rtice.srvcactus.com\/en\/proyectos\/nueva-estrategia-digital-365\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/v3rtice.srvcactus.com\/en\/proyectos\/nueva-estrategia-digital-365\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/v3rtice.srvcactus.com\/en\/proyectos\/nueva-estrategia-digital-365\/#primaryimage","url":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/05\/365.1.webp","contentUrl":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/05\/365.1.webp","width":638,"height":837},{"@type":"BreadcrumbList","@id":"https:\/\/v3rtice.srvcactus.com\/en\/proyectos\/nueva-estrategia-digital-365\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/v3rtice.srvcactus.com\/en\/"},{"@type":"ListItem","position":2,"name":"Projects","item":"https:\/\/v3rtice.srvcactus.com\/projects\/"},{"@type":"ListItem","position":3,"name":"Nueva estrategia digital para 365: V3rtice fortalece una marca en expansi\u00f3n"}]},{"@type":"WebSite","@id":"https:\/\/v3rtice.srvcactus.com\/en\/#website","url":"https:\/\/v3rtice.srvcactus.com\/en\/","name":"V3RTICE","description":"","publisher":{"@id":"https:\/\/v3rtice.srvcactus.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/v3rtice.srvcactus.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/v3rtice.srvcactus.com\/en\/#organization","name":"V3RTICE","url":"https:\/\/v3rtice.srvcactus.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/v3rtice.srvcactus.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/01\/versiones-03@2x.png","contentUrl":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/01\/versiones-03@2x.png","width":386,"height":442,"caption":"V3RTICE"},"image":{"@id":"https:\/\/v3rtice.srvcactus.com\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/v3rtice.srvcactus.com\/en\/wp-json\/wp\/v2\/proyectos\/30282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/v3rtice.srvcactus.com\/en\/wp-json\/wp\/v2\/proyectos"}],"about":[{"href":"https:\/\/v3rtice.srvcactus.com\/en\/wp-json\/wp\/v2\/types\/proyectos"}],"version-history":[{"count":9,"href":"https:\/\/v3rtice.srvcactus.com\/en\/wp-json\/wp\/v2\/proyectos\/30282\/revisions"}],"predecessor-version":[{"id":32117,"href":"https:\/\/v3rtice.srvcactus.com\/en\/wp-json\/wp\/v2\/proyectos\/30282\/revisions\/32117"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/v3rtice.srvcactus.com\/en\/wp-json\/wp\/v2\/media\/32116"}],"wp:attachment":[{"href":"https:\/\/v3rtice.srvcactus.com\/en\/wp-json\/wp\/v2\/media?parent=30282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/v3rtice.srvcactus.com\/en\/wp-json\/wp\/v2\/categories?post=30282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/v3rtice.srvcactus.com\/en\/wp-json\/wp\/v2\/tags?post=30282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}