{"id":16701,"date":"2025-03-17T11:13:18","date_gmt":"2025-03-17T10:13:18","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/?post_type=proyectos&#038;p=16701"},"modified":"2025-05-27T11:13:39","modified_gmt":"2025-05-27T09:13:39","slug":"fridec-new-digital-strategy-social-networks-seo-to-boost-its-growth-in-commercial-interior-design-refrigeration-and-air-conditioning","status":"publish","type":"proyectos","link":"https:\/\/v3rtice.srvcactus.com\/en\/proyectos\/fridec-new-digital-strategy-social-networks-seo-to-boost-its-growth-in-commercial-interior-design-refrigeration-and-air-conditioning\/","title":{"rendered":"FRIDEC: New Digital Strategy (social networks, SEO) to boost its growth in commercial interior design, refrigeration and air conditioning."},"content":{"rendered":"<p><b>Fridec<\/b><span style=\"font-weight: 400;\"> is a leading company in commercial interior design and integrated solutions for refrigeration and air conditioning for both small retailers and large supermarket chains or food suppliers in need of refrigeration and air conditioning systems. The brand needed a touch of modernity, greater visibility of its business and fresh air. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">For this, as an agency specialized in digital marketing and communication, we have accompanied Fridec in its evolution to consolidate its identity and enhance its online digital presence through a complete project: from the design, programming and launch of a new website, to the creation of a new website, to the creation of a new website. <\/span><b>design, programming and launch of a new website,<\/b><span style=\"font-weight: 400;\"> to the optimization of its digital strategy, both its organic channels (Instagram, Facebook, LinkedIn) and Google Ads campaigns to capture leads and business in the future.<\/span><\/p>\n<p><b>A new web design for a unified brand<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Fridec had two <\/span><b>two distinct lines of business<\/b><span style=\"font-weight: 400;\">, <\/span><b>Fridec Commercial Interior Design<\/b><span style=\"font-weight: 400;\"> y <\/span><b>Fridec Solutions<\/b><span style=\"font-weight: 400;\">but their digital presence did not reflect this duality in a cohesive way. Our challenge was to design and develop a  <\/span><b>new modern and intuitive website, aligned with its business vision, integrating both areas under the same digital platform.<\/b><span style=\"font-weight: 400;\">integrating both areas under the same digital platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a visually appealing design and an optimized user experience, this new website <\/span><b>is a milestone<\/b><span style=\"font-weight: 400;\"> that will mark a before and after in the brand&#8217;s digital presence.<\/span><\/p>\n<p><b>Digital strategy: strengthening Fridec&#8217;s online presence<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In addition to the website, at V3rtice we have taken on the responsibility of managing and optimizing Fridectice&#8217;s organic channels. <\/span><b>Fridec&#8217;s organic channels<\/b><span style=\"font-weight: 400;\"> on platforms such as <\/span><b>Instagram, Facebook and LinkedIn<\/b><span style=\"font-weight: 400;\">, creating a coherent strategy that reinforces the brand&#8217;s identity and attracts new customers in all its business verticals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Our work includes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Redefinition of the content strategy for social<\/b><span style=\"font-weight: 400;\"> for social networks, aligned with the new brand image.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Management and constant updating of the website<\/b><span style=\"font-weight: 400;\"> to ensure optimal performance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Execution of an in-depth SEO audit, keyword research vs. the competition and implementation of a solid SEO strategy in the coming months by the V3rtice team to improve visibility and positioning in Google, and increase organic traffic to each of your businesses.<\/b><span style=\"font-weight: 400;\"> by the V3rtice team to improve visibility and positioning in Google, and increase organic traffic to each of its businesses.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The final step will be to activate in a few months <\/span><b>lead generation campaigns with Google Ads<\/b><span style=\"font-weight: 400;\">campaigns, focused on maximizing the acquisition of new clients and generating business opportunities.<\/span><\/li>\n<\/ul>\n<p><b>Expected results: a brand with a strong digital identity<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Thanks to this transformation, <\/span><b>Fridec will have a renewed and consolidated digital identity.<\/b><span style=\"font-weight: 400;\">with a website optimized for customer acquisition and a well-structured digital ecosystem. Among the key benefits of this project we highlight: <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udd39 <\/span><b>Greater clarity in the communication of its services<\/b><span style=\"font-weight: 400;\">with an intuitive website that reflects its expertise in commercial interior design and integrated solutions.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\ud83d\udd39 <\/span><b>A more modern and functional web design<\/b><span style=\"font-weight: 400;\">that improves the user experience and facilitates conversion.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\ud83d\udd39 <\/span><b>Search Engine Optimization (SEO)<\/b><span style=\"font-weight: 400;\"> to attract qualified organic traffic.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\ud83d\udd39 <\/span><b>Greater impact on social networks<\/b><span style=\"font-weight: 400;\">with a strategy aligned to its new identity.<\/span><\/p>\n<p><b>V3rtice and Fridec: a partnership for digital growth<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This success story demonstrates how a comprehensive strategy of <\/span><b>design, web development and digital marketing<\/b><span style=\"font-weight: 400;\"> can transform a brand&#8217;s online presence and boost its growth. At  <\/span><b>V3rtice<\/b><span style=\"font-weight: 400;\"> we specialize in designing customized strategies that <\/span><b>maximize our clients&#8217; digital impact.<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your brand needs a new <\/span><b>a new visual identity, an optimized website or an effective digital strategy, at<\/b><span style=\"font-weight: 400;\">at <\/span><b>V3rtice<\/b><span style=\"font-weight: 400;\"> Contact us and let&#8217;s take your business to the next level! <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fridec is a leading company in commercial interior design and integrated solutions for refrigeration and air conditioning for both small retailers and large supermarket chains or food suppliers in need of refrigeration and air conditioning systems. The brand needed a touch of modernity, greater visibility of its business and fresh air. For this, as an [&hellip;]<\/p>\n","protected":false},"featured_media":32251,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[119,114,39],"tags":[],"class_list":["post-16701","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","category-design-visual","category-marketing-digital-en","category-marketing-digital"],"acf":[],"dsm_author":{"name":null,"avatar_url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/en\/author\/","biodata":""},"dsm_categories":[],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/Fridec-1-150x150.webp","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/Fridec-1-229x300.webp","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/Fridec-1.webp","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/Fridec-1.webp","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/Fridec-1.webp","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/Fridec-1.webp","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/Fridec-1.webp","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/Fridec-1.webp","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/Fridec-1.webp","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/Fridec-1.webp","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/Fridec-1.webp","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/Fridec-1.webp","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/Fridec-1.webp","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/Fridec-1.webp","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/Fridec-1.webp","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/Fridec-1.webp","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/Fridec-1.webp"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FRIDEC: New Digital Strategy (social networks, SEO) to boost its growth in commercial interior design, refrigeration and air conditioning. - V3RTICE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v3rtice.srvcactus.com\/en\/proyectos\/fridec-new-digital-strategy-social-networks-seo-to-boost-its-growth-in-commercial-interior-design-refrigeration-and-air-conditioning\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FRIDEC: New Digital Strategy (social networks, SEO) to boost its growth in commercial interior design, refrigeration and air conditioning. - V3RTICE\" \/>\n<meta property=\"og:description\" content=\"Fridec is a leading company in commercial interior design and integrated solutions for refrigeration and air conditioning for both small retailers and large supermarket chains or food suppliers in need of refrigeration and air conditioning systems. 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