{"id":16581,"date":"2025-02-20T12:11:10","date_gmt":"2025-02-20T11:11:10","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/?post_type=proyectos&#038;p=16581"},"modified":"2025-04-03T11:36:18","modified_gmt":"2025-04-03T09:36:18","slug":"event-organization-carly-launches-a-new-feature-v3rtice","status":"publish","type":"proyectos","link":"https:\/\/v3rtice.srvcactus.com\/en\/proyectos\/event-organization-carly-launches-a-new-feature-v3rtice\/","title":{"rendered":"Event Organization: Carly Launches Its New Functionality in Spain with an Exclusive V3rtice Event"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><strong>Event organization<\/strong> is crucial to ensuring a brand\u2019s success when launching or presenting new products. For Carly, a leader in automotive diagnostics, the launch of its new functionality in Spain marks a key milestone in its communication strategy. That\u2019s why, at <strong>V3rtice, an <a href=\"https:\/\/v3rtice.srvcactus.com\/en\/agencia-de-comunicacion\/\">event-organization agency<\/a><\/strong>, we took charge of designing and executing a corporate event that met the brand\u2019s objectives and ensured maximum media exposure.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the first steps in organizing an event is finding the right venue. In this case, we selected a strategic location that reflects Carly\u2019s innovation and technology, creating the perfect environment for the presentation: the Jarama RACE Circuit. Additionally,<strong> we managed the entire event production<\/strong>, from logistics to staging, including the creation of roll-ups.<\/span><\/p>\n<h2><b>A Unique Experience for Attendees and Gastronomic Details<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Another key aspect of organizing a corporate event is the experience for attendees. Paola Nosthas, Carly\u2019s Country Manager in Spain, led the product presentation, showcasing its new functionality and offering a detailed explanation to attendees. Beyond her words, the guests had the opportunity to experience the OBD scanner firsthand, testing it on a Carly-branded vehicle to discover its function.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To enhance this experience, <strong>V3rtice coordinated a high-quality catering service<\/strong>, offering a gastronomic proposal aligned with Carly\u2019s brand image. Every detail was carefully planned to ensure that guests enjoyed a memorable event that aligned with the brand\u2019s values. Furthermore, to close the day, the invited journalists had the chance to enjoy a unique experience: a Driving &amp; Drifting session on one of the Circuit Jarama\u2019s tracks.<\/span><\/p>\n<h2><b>Press Coverage and Communication Strategy<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Alongside logistical planning,<strong> the press invitation was a fundamental part of the project<\/strong>. We took charge of inviting key journalists from the automotive and technology sectors, ensuring high-impact media coverage. The communication strategy wasn\u2019t limited to the invitation alone: on the day of the event, <strong>a press release was sent out with all the relevant information<\/strong>, ensuring that the news reached a wider audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Organizing a corporate event<strong> is a challenge that requires an event agency with creativity, strategy, and flawless execution<\/strong>. At V3rtice, we work to ensure that every detail adds value to the event\u2019s success, from conceptualization to media distribution. The launch of Carly\u2019s new functionality in Spain has been an exciting challenge, once again demonstrating the importance of a well-structured communication strategy and a well-executed <strong>corporate event<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Carly has trusted us for some time as its communication and event agency.<\/strong> Since 2023, we have been working to enhance its image in Spain, starting by increasing its visibility when it arrived in the country for the first time in October 2023. Through press releases and meetings with journalists, the brand has gained increasing recognition and is now well-known among industry experts.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Event organization is crucial to ensuring a brand\u2019s success when launching or presenting new products. For Carly, a leader in automotive diagnostics, the launch of its new functionality in Spain marks a key milestone in its communication strategy. That\u2019s why, at V3rtice, an event-organization agency, we took charge of designing and executing a corporate event [&hellip;]<\/p>\n","protected":false},"featured_media":32135,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[112],"tags":[],"class_list":["post-16581","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","category-comunicacion-pr-en"],"acf":[],"dsm_author":{"name":null,"avatar_url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/en\/author\/","biodata":""},"dsm_categories":[],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/01\/Carly.1-150x150.webp","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/01\/Carly.1-229x300.webp","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/01\/Carly.1.webp","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/01\/Carly.1.webp","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/01\/Carly.1.webp","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/01\/Carly.1.webp","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/01\/Carly.1.webp","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/01\/Carly.1.webp","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/01\/Carly.1.webp","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/01\/Carly.1.webp","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/01\/Carly.1.webp","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/01\/Carly.1.webp","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/01\/Carly.1.webp","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/01\/Carly.1.webp","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/01\/Carly.1.webp","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/01\/Carly.1.webp","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/01\/Carly.1.webp"},"yoast_head":"<!-- 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