{"id":11957,"date":"2023-01-25T08:13:41","date_gmt":"2023-01-25T07:13:41","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/?p=11957"},"modified":"2025-06-05T09:43:33","modified_gmt":"2025-06-05T07:43:33","slug":"goodbye-universal-analytics-welcome-google-analytics-4","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/en\/blog\/goodbye-universal-analytics-welcome-google-analytics-4\/","title":{"rendered":"Goodbye Universal Analytics, Welcome Google Analytics 4"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Haven’t heard about it yet? Get up to speed and update your company with the information we give you in our blog. We\u2019ll explain what everyone is talking about: the new era behind Universal Analytics. It’s your concern!<\/span><\/p>\n

It’s only been two years since Google Analytics 4 (GA4) came out to market and Google, in 2022 , has already announced the disappearance of Universal Analytics by July 2023. Why? GA4 is the evolution of Universal Analytics and a free data analysis tool for your company from a single place and allows you to make better informed decisions. Its purpose remains the same as UA, but there are modifications to GA4’s interface and functionality.<\/span><\/p>\n

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Why is it important<\/strong> that you already have Google Analytics 4 installed?<\/h2>\n

If you are reading this blog and you don’t have GA4 installed, we are sorry to tell you that you are late. Universal Analytics will cease to be operational on July 1, 2023, but don’t panic because you will be able to access your history for six months. <\/span><\/p>\n

In addition, there are also some advantages of GA4 over Universal Analytics to take into account.<\/span><\/p>\n

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Main differences and features<\/strong>: UA vs GA4<\/h2>\n

As you may already know Universal Analytics is the old version of GA4, so there are some features that differentiate them:<\/span><\/p>\n

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