{"id":9852,"date":"2022-12-01T07:38:25","date_gmt":"2022-12-01T06:38:25","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/?post_type=proyectos&#038;p=9852"},"modified":"2026-06-03T15:07:11","modified_gmt":"2026-06-03T13:07:11","slug":"v3rtice-desenvolupa-una-estrategia-de-premsa-per-karcher","status":"publish","type":"proyectos","link":"https:\/\/v3rtice.srvcactus.com\/ca\/proyectos\/v3rtice-desenvolupa-una-estrategia-de-premsa-per-karcher\/","title":{"rendered":"V3rtice desenvolupa una estrat\u00e8gia de premsa per K\u00e4rcher"},"content":{"rendered":"<h1><strong>K\u00e4rcher<\/strong> es posa en mans de V3rtice i el seu equip per desenvolupar una estrat\u00e8gia i aconseguir el seu objectiu<\/h1>\n<p>V3rtice desenvolupa una estrat\u00e8gia de premsa per K\u00e4rcher i aconsegueixen el seu objectiu: millorar el seu posicionament.<\/p>\n<p><span style=\"font-weight: 400;\">K\u00e4rcher \u00e9s una empresa familiar, una de les prove\u00efdores mundials l\u00edders de sistemes de neteja efica\u00e7os i respectuosos amb els recursos. Amb botiga tant f\u00edsica com online,<strong><a href=\"https:\/\/www.kaercher.com\/es\/?cid=es-SEA-Ykla3oRH4UqRtrd1Y4Fx5g&amp;gclid=CjwKCAjwzY2bBhB6EiwAPpUpZsHAumqEaash629dO-4NLbHwTQyKYklrDqj0tEyP6K-gj3ezFzo3whoCZyYQAvD_BwE\"> K\u00e4rcher<\/a> <\/strong>compta amb una gran gamma de productes i equips de neteja i higiene per la llar, el jard\u00ed i per a professionals.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Com \u00e9s l&#8217;estrat\u00e8gia de premsa desenvolupada per <strong>V3rtice<\/strong>?<\/h2>\n<p><span style=\"font-weight: 400;\"><strong><a href=\"https:\/\/v3rtice.srvcactus.com\/ca\/\">V3rtice<\/a><\/strong> ha creat una estrat\u00e8gia de premsa per la marca, la qual consisteix en la redacci\u00f3 i publicaci\u00f3 de dues notes de premsa mensuals; la recerca de basars i galeries de producte per l&#8217;aparici\u00f3 de productes K\u00e4rcher, apareixent a basars com el de <\/span><i><span style=\"font-weight: 400;\">Marca, El Mundo, La Vanguardia <\/span><\/i><span style=\"font-weight: 400;\">i<\/span><i><span style=\"font-weight: 400;\"> Muy Interesante<\/span><\/i><span style=\"font-weight: 400;\">; i la recerca d&#8217;oportunitats de review a mitjans generalistes i especialitzats, ja que s&#8217;han publicat 5 reviews del producte KB5 i altres dues del producte VC7 a mitjans com La Voz de Galicia, El Espa\u00f1ol, Computer Hoy, entre d&#8217;altres.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L&#8217;aparici\u00f3 d&#8217;una marca a mitjans de comunicaci\u00f3 especialitzats \u00e9s important per guanyar visibilitat, reconeixement i, aix\u00ed, millorar el seu posicionament, a m\u00e9s de generar autoritat de marca. Ja que se segmenta l&#8217;audi\u00e8ncia a la qual arriba el producte, es genera una credibilitat i confian\u00e7a entorn la marca\/producte i s&#8217;aconsegueix profunditat en detallar-se les caracter\u00edstiques i funcionalitats del producte, entre d&#8217;altres molts m\u00e9s avantatges.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>K\u00e4rcher es posa en mans de V3rtice i el seu equip per desenvolupar una estrat\u00e8gia i aconseguir el seu objectiu V3rtice desenvolupa una estrat\u00e8gia de premsa per K\u00e4rcher i aconsegueixen el seu objectiu: millorar el seu posicionament. K\u00e4rcher \u00e9s una empresa familiar, una de les prove\u00efdores mundials l\u00edders de sistemes de neteja efica\u00e7os i respectuosos [&hellip;]<\/p>\n","protected":false},"featured_media":21056,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[111,113],"tags":[],"class_list":["post-9852","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","category-comunicacion-pr-ca","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":null,"avatar_url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/","biodata":""},"dsm_categories":[],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2022\/11\/karcher-150x150.png","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2022\/11\/karcher-300x300.png","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2022\/11\/karcher-768x768.png","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2022\/11\/karcher-1024x1024.png","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2022\/11\/karcher.png","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2022\/11\/karcher.png","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2022\/11\/karcher.png","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2022\/11\/karcher.png","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2022\/11\/karcher.png","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2022\/11\/karcher.png","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2022\/11\/karcher.png","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2022\/11\/karcher.png","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2022\/11\/karcher.png","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2022\/11\/karcher.png","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2022\/11\/karcher.png","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2022\/11\/karcher.png","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2022\/11\/karcher.png"},"yoast_head":"<!-- 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