{"id":5018,"date":"2019-11-08T00:00:00","date_gmt":"2019-11-07T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/proyecto\/promocio-premsa-tbs\/"},"modified":"2019-11-08T00:00:00","modified_gmt":"2019-11-08T00:00:00","slug":"promocio-premsa-tbs","status":"publish","type":"proyectos","link":"https:\/\/v3rtice.srvcactus.com\/ca\/proyectos\/promocio-premsa-tbs\/","title":{"rendered":"Promoci\u00f3 i premsa per TBS"},"content":{"rendered":"

Com agència de publicitat i màrqueting a Madrid i Barcelona hem portat la comunicació i la consecució d’objectius per a escoles de negocis tan importants com <\/span>TBS<\/span> <\/span><\/span>Business<\/span> <\/span><\/span>School<\/span>, de la qual parlarem avui.
<\/span>
QUI ÉS <\/span><\/span>TBS<\/span>? – <\/span><\/span>TOULOUSE<\/span> <\/span><\/span>BUSINESS<\/span> <\/span><\/span>SCHOOL
<\/span>
TBS<\/span> <\/span>és una escola de negocis que compta amb més de <\/span><\/span>100<\/span> <\/span>anys d’experiència i amb una xarxa d’antics alumnes de 35.000 professionals. A més, al voltant de 4.500 nous alumnes passen per les seves aules cada any pels seus 4 campus: <\/span><\/span>Toulouse<\/span>, Barcelona, \u200b\u200bCasablanca i un centre de formació a París.<\/span>
I <\/span><\/span>per si no n’hi hagués prou<\/span>, <\/span><\/span>TBS<\/span> <\/span>és una de les poques <\/span><\/span>Business<\/span> <\/span><\/span>School<\/span> <\/span>que ha obtingut les tres acreditacions internacionals <\/span><\/span>del<\/span> <\/span>sector: <\/span><\/span>AACSB<\/span>, <\/span><\/span>AMBA<\/span> <\/span>i ICS.<\/span>

OBJECTIUS I ESTRATÈGIES COM AGÈNCIA DE PUBLICITAT A BARCELONA<\/span>

TBS<\/span> <\/span><\/span>Business<\/span> <\/span><\/span>School<\/span> <\/span>vol donar a conèixer el campus de Barcelona i consolidar-se com un actor principal de les escoles de negoci a Catalunya, per a això aposta per <\/span><\/span>V3rtice<\/span> <\/span>com la seva agència de comunicació i publicitat a Espanya.<\/span>

Gabinet de premsa i relacions públiques<\/span>

En l’estratègia per guanyar visibilitat i complir els objectius de <\/span><\/span>TBS<\/span> <\/span><\/span>Business<\/span> <\/span><\/span>School<\/span>, hem optat per donar-los un servei de gabinet de premsa. D’altra banda, implementar una estratègia de relacions públiques institucionals, orientat totalment a premsa per generar una repercussió en els mitjans de comunicació positiva i generar continguts enfocats a premsa per complir els seus objectius.<\/span><\/p>\n

Estratègies de comunicació realitzades
<\/span>
Per complir els seus objectius de promoció i visibilitat, vam realitzar i implementar diferents continguts enfocats a premsa on la redacció de notes de premsa pels mitjans de comunicació cobra gran importància en la seva estratègia de comunicació.<\/span>

D’altra banda, la construcció d’una estratègia de comunicació i la implementació d’una estratègia de relacions públiques institucionals són una altra de les accions realitzades per <\/span><\/span>TBS<\/span> <\/span><\/span>Business<\/span> <\/span><\/span>School<\/span>.<\/span>

Finalment, el nostre departament de premsa i publicitat a Madrid ens ha ajudat a dur a terme la gestió d’entrevistes <\/span><\/span>d’alts<\/span> <\/span>dirigents de <\/span><\/span>TBS<\/span> <\/span><\/span>Business<\/span> <\/span><\/span>School<\/span> <\/span>amb els diferents mitjans per <\/span><\/span>TBS<\/span> <\/span><\/span>Business<\/span> <\/span><\/span>School<\/span>. Aquestes entrevistes han aparegut en mitjans de comunicació tan importants com “<\/span>Economíadehoy<\/span>“, “La Vanguardia” o “<\/span>ABC<\/span>“.<\/span>

Pots accedir a algunes de les aparicions realitzades en els anteriors mitjans de comunicació punxant en “notícies <\/span><\/a><\/span>economíadehoy<\/span><\/a>” o si ho prefereixes, a “notícies La Vanguardia<\/a>“.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Com agència de publicitat i màrqueting a Madrid i Barcelona hem portat la comunicació i la consecució d’objectius per a escoles de negocis tan importants com <\/span>TBS<\/span> <\/span><\/span>Business<\/span> <\/span><\/span>School<\/span>, de la qual parlarem avui.<\/span><\/p>\n","protected":false},"featured_media":22968,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-5018","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry"],"acf":[],"dsm_author":{"name":null,"avatar_url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/","biodata":""},"dsm_categories":[],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/tbs2-150x150.png","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/tbs2-300x300.png","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/tbs2-768x768.png","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/tbs2.png","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/tbs2.png","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/tbs2.png","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/tbs2.png","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/tbs2.png","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/tbs2.png","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/tbs2.png","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/tbs2.png","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/tbs2.png","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/tbs2.png","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/tbs2.png","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/tbs2.png","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/tbs2.png","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/tbs2.png"},"yoast_head":"\nPromoci\u00f3 i premsa per TBS - 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