{"id":4961,"date":"2017-11-29T00:00:00","date_gmt":"2017-11-28T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/proyecto\/black-friday-tutti-frutti\/"},"modified":"2017-11-29T00:00:00","modified_gmt":"2017-11-29T00:00:00","slug":"black-friday-tutti-frutti-2","status":"publish","type":"proyectos","link":"https:\/\/v3rtice.srvcactus.com\/ca\/proyectos\/black-friday-tutti-frutti-2\/","title":{"rendered":"Disseny de cartells del Black Friday per a Tutti Frutti"},"content":{"rendered":"<div style=\"text-align: justify;\"><span>V3rtice, ag&egrave;ncia de comunicaci&oacute; de Barcelona, ha finalitzat un altre projecte de <a href=\"\/disseny-grafic-barcelona\">disseny gr&agrave;fic<\/a>&nbsp;amb &egrave;xit! El projecte ha consistit en l&#8217;elaboraci&oacute; d&#8217;uns cartells que es col&middot;locaran en els aparadors de les tendes que hi ha en els diferents aeroports. Amb motiu del Black Friday, el client va demanar a l&#8217;equip de disseny que cre&eacute;s uns cartells que promocionessin el 15% de descompte de les seves llaminadures de goma a granel. Voleu saber com es va fer?<\/p>\n<p> <\/span><\/div>\n<div style=\"text-align: justify;\"><span>Tutti Frutti &eacute;s una empresa capdavantera en el sector de les llaminadures, fundada en 1982 per Rodolfo Sirera que va aconseguir importar de Gran Bretanya les tendes de llaminadures que coneixem actualment. L&#8217;empresa disposa de m&eacute;s de vint punts de venda nacionals repartits per tot el territori espanyol i estan situades als carrers m&eacute;s concorreguts de cada ciutat. Cada tenda compta amb tot tipus de galetes, xiclets, llaminadures de goma, snaks, caramels o xocolatines.<\/p>\n<p><\/span><\/div>\n<div style=\"text-align: justify;\"><span>Com la imatge de Tutti Frutti &eacute;s moderna i sofisticada, el disseny dels cartells tamb&eacute; havia de ser-ho. Aix&iacute; doncs, cada element es va intentar adaptar al disseny i valors de l&#8217;empresa. Comen&ccedil;ant amb els colors, el negre es va utilitzar de fons perqu&egrave; &eacute;s el color que s&#8217;identifica amb la setmana del Black Friday i perqu&egrave; ajuda a ressaltar m&eacute;s tots els elements del cartell. D&#8217;altra banda, el blanc es va utilitzar en algunes paraules ja que &eacute;s un color que posat sobre negre contrasta millor. Finalment, el vermell va servir per destacar altres paraules perqu&egrave; &eacute;s el color que aquest any apareixia en tots els anuncis d&#8217;ofertes sobre Black Friday.<\/p>\n<p><\/span><\/div>\n<div style=\"text-align: justify;\"><span>En relaci&oacute; a les fotografies, es va utilitzar una sola imatge d&#8217;un ossets de goma, extreta d&#8217;internet que representava molt b&eacute; l&#8217;oferta. En fotografia es poden veure ossets de goma de diferents colors en un pla detall, &eacute;s a dir, molt enfocats. A m&eacute;s, els ossets es veuen des d&#8217;un pl&agrave;nol contrapicat i per tant semblen m&eacute;s grans, potenciant aix&iacute; la imatge. D&#8217;altra banda, els colors dels ossets donen un toc d&#8217;il&middot;luminaci&oacute; al cartell, sense carregar-l&rsquo;ho a l&#8217;exc&eacute;s.<\/p>\n<p> <\/span><\/div>\n<div style=\"text-align: justify;\"><span>Quant a la tipologia de lletres, s&#8217;ha usat dos tipus. D&#8217;una banda, una lletra per a la paraula sweet (dol&ccedil;a)- en refer&egrave;ncia a les llaminadures- que &eacute;s m&eacute;s suau i corbada, com si estigu&eacute;s escrita a m&agrave;. D&#8217;altra banda, la lletra per a la paraula Black Friday &eacute;s m&eacute;s gruixuda i recta, la qual cosa ajuda a donar m&eacute;s contund&egrave;ncia a la promoci&oacute;. Aquest &uacute;ltim tipus de lletra s&#8217;utilitza en gaireb&eacute; tots els anuncis de la setmana de descomptes. Finalment, per a la resta de paraules s&#8217;ha utilitzat la tipologia Black Friday, encara que m&eacute;s fina i prima.<\/p>\n<p><\/span><\/div>\n<div style=\"text-align: justify;\"><span>En definitiva, el cartell de Tutti Frutti per a la setmana del Black Friday reflecteix completament d&#8217;una banda, l&#8217;eleg&agrave;ncia i sofisticaci&oacute; de les tendes de llaminadures i per un altre, la contund&egrave;ncia de l&#8217;oferta que es promociona.<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p><span>V3rtice, ag&egrave;ncia de comunicaci&oacute; de Barcelona, ha finalitzat un altre projecte de disseny gr&agrave;fic amb &egrave;xit! <\/span><\/p>\n","protected":false},"featured_media":21519,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-4961","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry"],"acf":[],"dsm_author":{"name":null,"avatar_url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/","biodata":""},"dsm_categories":[],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2017\/11\/V3RTICE-17-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2017\/11\/V3RTICE-17-300x300.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2017\/11\/V3RTICE-17-768x769.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2017\/11\/V3RTICE-17-1024x1024.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2017\/11\/V3RTICE-17.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2017\/11\/V3RTICE-17.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2017\/11\/V3RTICE-17.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2017\/11\/V3RTICE-17.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2017\/11\/V3RTICE-17.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2017\/11\/V3RTICE-17.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2017\/11\/V3RTICE-17.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2017\/11\/V3RTICE-17.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2017\/11\/V3RTICE-17.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2017\/11\/V3RTICE-17.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2017\/11\/V3RTICE-17.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2017\/11\/V3RTICE-17.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2017\/11\/V3RTICE-17.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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