{"id":36436,"date":"2025-12-03T13:48:56","date_gmt":"2025-12-03T12:48:56","guid":{"rendered":"https:\/\/www.v3rtice.com\/?post_type=proyectos&#038;p=36436"},"modified":"2025-12-03T15:07:43","modified_gmt":"2025-12-03T14:07:43","slug":"identitat-de-marca-de-luxe-per-a-lazo","status":"publish","type":"proyectos","link":"https:\/\/v3rtice.srvcactus.com\/ca\/proyectos\/identitat-de-marca-de-luxe-per-a-lazo\/","title":{"rendered":"LAZO: Creem una identitat de marca que transmet luxe i sofisticaci\u00f3 de manera atemporal"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">LAZO va arribar a la <a href=\"https:\/\/www.v3rtice.com\/ca\/disseny-audiovisual\/\">nostra ag\u00e8ncia de disseny<\/a> amb un objectiu clar: <strong>crear una identitat de marca s\u00f2lida i elegant amb l'ess\u00e8ncia d'una firma de moda de luxe.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aquesta marca buscava transmetre sofisticaci\u00f3, exclusivitat i atemporalitat, per\u00f2 sense renunciar a un valor essencial: la proximitat. Un equilibri delicat que s'havia de reflectir en aquesta identitat. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vam fixar una primera reuni\u00f3 per recollir les necessitats del client, que requeria un <strong>rebranding integral<\/strong> per elevar la seva identitat visual i consolidar el seu posicionament dins del sector de la moda premium.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per fer-ho, vam crear un nou logotip, un manual d'identitat i el redisseny del seu web.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"las-claves-del-rebranding-de-lazo\">Les claus del rebr\u00e0nding de LAZO<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El mateix nom de la marca va ser el primer indicador del cam\u00ed a seguir: <strong>minimalista, cl\u00e0ssic, elegant i amb una c\u00e0rrega simb\u00f2lica<\/strong> de connexi\u00f3, uni\u00f3 i subtilesa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LAZO destaca per oferir peces exclusives d'origen brasiler, amb estampats i detalls distintius que conviden el client a expressar la seva personalitat a trav\u00e9s del disseny. Per elevar aquest concepte, era necessari replantejar i crear la seva identitat de marca des de zero. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Com a ag\u00e8ncia de disseny, vam desenvolupar tres propostes d'identitat visual <\/strong>que recollien tots els valors de la marca. Despr\u00e9s d'una reuni\u00f3 amb el client, vam triar la proposta que avui dona vida al nou univers LAZO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A partir d'aquesta elecci\u00f3, vam comen\u00e7ar una feina exhaustiva de definici\u00f3, <strong>construint un manual d'identitat visual <\/strong>que detalla cada element de la nova identitat:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Versions del logotip<\/li>\n\n\n\n<li>Paleta crom\u00e0tica<\/li>\n\n\n\n<li>Tipografies<\/li>\n\n\n\n<li>Estil fotogr\u00e0fic<\/li>\n\n\n\n<li>Normes gr\u00e0fiques i d'aplicaci\u00f3<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Amb aix\u00f2, vam donar forma a un sistema visual elegant, funcional i preparat per cr\u00e9ixer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"el-proceso-del-nuevo-logo-de-la-marca\">El proc\u00e9s del nou logotip de la marca<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El nou logotip de LAZO es construeix sobre un enfocament minimalista i una eleg\u00e0ncia moderna acuradament estudiada.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"dos-tipografias-y-un-mensaje-claro\">Dues tipografies i un missatge clar<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El logotip combina dues tipografies protagonistes:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Tipografia principal:<br><\/strong>\n<ul class=\"wp-block-list is-style-br-unstyled\">\n<li>Inspiraci\u00f3 cl\u00e0ssica<\/li>\n\n\n\n<li>Proporcions refinades<\/li>\n\n\n\n<li>Transmet estabilitat, sofisticaci\u00f3 i una est\u00e8tica atemporal<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Tipografia secund\u00e0ria aplicada en la \u201cZ\u201d<strong><br><\/strong>\n<ul class=\"wp-block-list is-style-br-unstyled\">\n<li>Trenca l'estructura cl\u00e0ssica de manera controlada<\/li>\n\n\n\n<li>Introdueix personalitat i moviment<\/li>\n\n\n\n<li>La seva forma fluida evoca la silueta d'una cinta formant un lla\u00e7<br><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Aquest detall converteix la Z en la signatura visual m\u00e9s distintiva del logotip<\/strong>, refor\u00e7ant el significat del nom i aportant una identitat \u00fanica.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"refuerzo-conceptual\">Refor\u00e7 conceptual<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Per completar el logotip, vam incorporar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>BRASIL: com a segell d'origen i part fonamental de l'ADN de la marca.<\/li>\n\n\n\n<li>Est. 2025: que aporta professionalitat i ubica temporalment la creaci\u00f3 de la firma. <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h3-paleta-cromatica\">Paleta crom\u00e0tica<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vam escollir un verd fosc elegant <\/strong>combinat amb negre i blanc. Aquesta gamma transmet:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Luxe discret<\/li>\n\n\n\n<li>Atemporalitat<\/li>\n\n\n\n<li>Connexi\u00f3 amb l'origen brasiler<\/li>\n\n\n\n<li>Est\u00e8tica premium coherent amb el seu univers de marca<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>El resultat: un logotip de marca preparat per perdurar, <\/strong>destacar i emocionar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"el-resultado-una-identidad-solida-elegante-y-preparada-para-crecer\">El resultat: una identitat s\u00f2lida, elegant i preparada per cr\u00e9ixer<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El rebranding de LAZO compleix amb tots els objectius inicials: elevar la marca, refor\u00e7ar-ne l'ess\u00e8ncia i construir una identitat visual coherent, atractiva i memorable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per\u00f2, a m\u00e9s, vam complir un aspecte igualment rellevant: <strong>el client se sent profundament identificat amb la seva nova identitat de marca<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aix\u00f2 demostra que un rebranding ben executat no nom\u00e9s transforma una marca visualment, sin\u00f3 que genera claredat, confian\u00e7a i cohesi\u00f3 interna.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"branding-de-lujo-como-crear-una-identidad-de-marca-que-se-recuerde\">Br\u00e0nding de luxe: com crear una identitat de marca que es recordi<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tenim un <a href=\"https:\/\/www.v3rtice.com\/ca\/services\/branding-i-identitat-visual\/\">equip de branding<\/a> que treballa per anar molt m\u00e9s enll\u00e0 de modernitzar un logotip. Per a nosaltres, <strong>crear una identitat de marca \u00e9s construir un univers visual<\/strong> capa\u00e7 de comunicar qui \u00e9s una marca sense necessitat d'explicar-ho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En el cas de LAZO, copsar la seva ess\u00e8ncia va ser la clau. El rebranding no nom\u00e9s n'eleva la part visual, sin\u00f3 que enforteix el seu posicionament dins la moda de luxe, donant-li una narrativa clara per cr\u00e9ixer, connectar i emocionar un p\u00fablic que busca exclusivitat, autenticitat i sofisticaci\u00f3.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No \u00e9s la primera vegada que la nostra ag\u00e8ncia de disseny crea la identitat per a una marca de luxe, tamb\u00e9 ho vam fer amb el <a href=\"https:\/\/www.v3rtice.com\/ca\/proyectos\/com-vam-crear-una-marca-de-viatge-de-luxe-per-imjo\/\">rebranding d'IM&amp;JO<\/a>. A V3RTICE creiem que un branding de luxe no nom\u00e9s es veu: <strong>se sent, s'experimenta i es recorda.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LAZO va arribar a la nostra ag\u00e8ncia de disseny amb un objectiu clar: crear una identitat de marca s\u00f2lida i elegant amb l&#8217;ess\u00e8ncia d&#8217;una firma de moda de luxe. Aquesta marca buscava transmetre sofisticaci\u00f3, exclusivitat i atemporalitat, per\u00f2 sense renunciar a un valor essencial: la proximitat. Un equilibri delicat que s&#8217;havia de reflectir en aquesta [&hellip;]<\/p>\n","protected":false},"featured_media":38947,"template":"","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[118],"tags":[],"class_list":["post-36436","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","category-diseno-y-audiovisual-si-usar"],"acf":[],"dsm_author":{"name":null,"avatar_url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/","biodata":""},"dsm_categories":[],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/12\/Lazo-thumbnail-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/12\/Lazo-thumbnail-300x165.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/12\/Lazo-thumbnail-768x424.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/12\/Lazo-thumbnail-1024x565.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/12\/Lazo-thumbnail-1536x847.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/12\/Lazo-thumbnail.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/12\/Lazo-thumbnail-400x250.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/12\/Lazo-thumbnail-1080x675.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/12\/Lazo-thumbnail-400x284.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/12\/Lazo-thumbnail-510x382.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/12\/Lazo-thumbnail-1080x596.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/12\/Lazo-thumbnail-400x516.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/12\/Lazo-thumbnail.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/12\/Lazo-thumbnail-1280x706.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/12\/Lazo-thumbnail-980x541.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/12\/Lazo-thumbnail-480x265.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/12\/Lazo-thumbnail.jpg"},"yoast_head":"<!-- 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