{"id":32301,"date":"2025-07-17T12:25:49","date_gmt":"2025-07-17T10:25:49","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/?post_type=proyectos&#038;p=32301"},"modified":"2025-07-18T10:48:31","modified_gmt":"2025-07-18T08:48:31","slug":"gestio-de-marqueting-i-comunicacio-per-al-desembarcament-de-samp-a-espanya-amb-shared-reality-copilot","status":"publish","type":"proyectos","link":"https:\/\/v3rtice.srvcactus.com\/ca\/proyectos\/gestio-de-marqueting-i-comunicacio-per-al-desembarcament-de-samp-a-espanya-amb-shared-reality-copilot\/","title":{"rendered":"Gesti\u00f3 de m\u00e0rqueting i comunicaci\u00f3 per al desembarcament de Samp a Espanya amb Shared Reality Copilot"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">L\u2019empresa francesa <strong>Samp, referent en Intel\u00b7lig\u00e8ncia Artificial aplicada a entorns industrials<\/strong>, ha arribat a Espanya amb la seva plataforma Shared Reality Copilot: una soluci\u00f3 pionera en digitalitzaci\u00f3 que elimina la necessitat del modelatge CAD tradicional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aquesta nova plataforma proporciona un entorn de treball al n\u00favol que relaciona autom\u00e0ticament elements f\u00edsics detectats en 3D amb documentaci\u00f3 t\u00e8cnica, pl\u00e0nols P&amp;ID i llistes d\u2019equips, generant models digitals actualitzats i tra\u00e7ables de forma col\u00b7laborativa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019arribada d\u2019aquesta innovadora proposta tecnol\u00f2gica que connecta el m\u00f3n f\u00edsic amb els sistemes d\u2019informaci\u00f3 en temps real no nom\u00e9s representa un punt d\u2019inflexi\u00f3 per al mercat, sin\u00f3 tamb\u00e9 <strong>un cas exemplar d\u2019una bona gesti\u00f3 de m\u00e0rqueting i comunicaci\u00f3.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"estrategia-de-comunicacion-en-tecnologia-visibilidad-en-medios-y-validacion-del-sector\">Estrat\u00e8gia de comunicaci\u00f3 en tecnologia: visibilitat als mitjans i validaci\u00f3 del sector<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Conscients de la complexitat d\u2019aquesta tecnologia disruptiva d\u2019IA, des de V3rtice hem plantejat una gesti\u00f3 de comunicaci\u00f3 i m\u00e0rqueting com ho faria una ag\u00e8ncia especialitzada en aquest \u00e0mbit.<\/p>\n\n\n\n<p class=\"has-link-color wp-elements-4f88a9de1c2a1da177a96b006aec7db8 wp-block-paragraph\">La nostra <strong><a href=\"https:\/\/v3rtice.srvcactus.com\/ca\/comunicacio-rr-pp\/\">estrat\u00e8gia de comunicaci\u00f3<\/a><\/strong> per a l\u2019entrada de Samp a Espanya s\u2019ha centrat en destacar <strong>els beneficis reals de la seva soluci\u00f3 per al sector industrial<\/strong>. L\u2019eina no nom\u00e9s millora la fiabilitat de les dades, sin\u00f3 que tamb\u00e9 permet una reducci\u00f3 significativa dels costos d\u2019operaci\u00f3 i manteniment, aportant beneficis estrat\u00e8gics a operadors energ\u00e8tics, plantes de tractament d\u2019aigua, refineries i centrals el\u00e8ctriques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La seva participaci\u00f3 al South Summit 2025 de Madrid va ser una plataforma clau per posicionar la marca, amb demostracions en directe, presentacions de casos d\u2019\u00fas i contacte directe amb l\u00edders de l\u2019ecosistema industrial i tecnol\u00f2gic nacional.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"una-solucion-diferencial-las-claves-que-ha-destacado-v3rtice\">Una soluci\u00f3 diferencial: les claus destacades per V3rtice<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A V3rtice hem sabut posar en valor els aspectes diferencials d\u2019aquesta plataforma, generant inter\u00e8s als mitjans de comunicaci\u00f3. Entre els beneficis de Shared Reality Copilot, destaquem: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La reducci\u00f3 del 70% en el temps de verificaci\u00f3 d\u2019infraestructures.<\/li>\n\n\n\n<li>L\u2019increment del 90% en la fiabilitat de les connexions de dades.<\/li>\n\n\n\n<li>La millora de la seguretat operativa i el compliment normatiu.<\/li>\n\n\n\n<li>L\u2019optimitzaci\u00f3 en la planificaci\u00f3 d\u2019inversions i compres industrials.<\/li>\n\n\n\n<li>L\u2019augment de la transpar\u00e8ncia contractual i la reducci\u00f3 de despla\u00e7aments t\u00e8cnics.<strong><br><\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"planificacion-de-medios-la-gestion-de-marketing-y-comunicacion-para-samp\">Planificaci\u00f3 de mitjans: la gesti\u00f3 de m\u00e0rqueting i comunicaci\u00f3 per a Samp<\/h2>\n\n\n\n<p class=\"has-link-color wp-elements-a45c2eb6ec0f041746c386aab70fa526 wp-block-paragraph\">A V3rtice, com a <a href=\"https:\/\/v3rtice.srvcactus.com\/ca\/services\/agencia-de-planificacio-de-mitjans\/\"><strong>ag\u00e8ncia especialitzada en planificaci\u00f3 de mitjans<\/strong><\/a>, hem donat suport a l\u2019\u00e8xit de Samp en el seu llan\u00e7ament a Espanya. <strong>El nostre equip de premsa ha liderat una estrat\u00e8gia integral de comunicaci\u00f3<\/strong>, basada en storytelling, relacions amb stakeholders t\u00e8cnics i cobertura medi\u00e0tica en mitjans clau del sector.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aquest enfocament ha posicionat Samp com un referent en transformaci\u00f3 digital dins d\u2019ind\u00fastries com l\u2019energia, l\u2019aigua o el paper, alhora que ha generat una narrativa coherent amb la seva visi\u00f3 d\u2019innovaci\u00f3 escalable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"el-efecto-de-un-storytelling-estrategico\">L\u2019efecte d\u2019un storytelling estrat\u00e8gic<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El cas de Samp \u00e9s un exemple de com la combinaci\u00f3 entre comunicaci\u00f3 tecnol\u00f2gica, planificaci\u00f3 estrat\u00e8gica i pres\u00e8ncia als mitjans pot accelerar el creixement en mercats complexos. La nostra ag\u00e8ncia ha estat l\u2019encarregada de conceptualitzar i executar una estrat\u00e8gia integral de posicionament, centrada en mitjans especialitzats i stakeholders industrials. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A V3rtice hem desenvolupat una narrativa clara basada en els beneficis reals de l\u2019eina, facilitant la connexi\u00f3 amb audi\u00e8ncies t\u00e8cniques i decisors estrat\u00e8gics del sector industrial. A trav\u00e9s d\u2019<strong>una combinaci\u00f3 de storytelling, cobertura medi\u00e0tica i activaci\u00f3 en esdeveniments clau<\/strong>, des de l\u2019ag\u00e8ncia estem posicionant Samp com un actor rellevant en el nou paradigma de digitalitzaci\u00f3 industrial a Espanya.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des de V3rtice demostrem que <strong>una bona gesti\u00f3 de m\u00e0rqueting i comunicaci\u00f3 no nom\u00e9s construeix reputaci\u00f3<\/strong>, sin\u00f3 que impacta directament en l\u2019adopci\u00f3 tecnol\u00f2gica i la generaci\u00f3 d\u2019oportunitats de negoci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Samp aterra a Espanya amb una eina innovadora i complexa que, gr\u00e0cies a V3rtice, ha aconseguit una gran visibilitat als mitjans.<\/p>\n","protected":false},"featured_media":32304,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-32301","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":null,"avatar_url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/","biodata":""},"dsm_categories":[],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/07\/gestion-marketing-y-comunicacion-samp-espana-150x150.webp","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/07\/gestion-marketing-y-comunicacion-samp-espana-229x300.webp","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/07\/gestion-marketing-y-comunicacion-samp-espana.webp","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/07\/gestion-marketing-y-comunicacion-samp-espana.webp","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/07\/gestion-marketing-y-comunicacion-samp-espana.webp","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/07\/gestion-marketing-y-comunicacion-samp-espana.webp","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/07\/gestion-marketing-y-comunicacion-samp-espana.webp","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/07\/gestion-marketing-y-comunicacion-samp-espana.webp","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/07\/gestion-marketing-y-comunicacion-samp-espana.webp","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/07\/gestion-marketing-y-comunicacion-samp-espana.webp","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/07\/gestion-marketing-y-comunicacion-samp-espana.webp","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/07\/gestion-marketing-y-comunicacion-samp-espana.webp","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/07\/gestion-marketing-y-comunicacion-samp-espana.webp","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/07\/gestion-marketing-y-comunicacion-samp-espana.webp","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/07\/gestion-marketing-y-comunicacion-samp-espana.webp","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/07\/gestion-marketing-y-comunicacion-samp-espana.webp","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/07\/gestion-marketing-y-comunicacion-samp-espana.webp"},"yoast_head":"<!-- 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