{"id":30281,"date":"2025-05-19T15:31:07","date_gmt":"2025-05-19T13:31:07","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/proyectos\/estrategia-digital-identidad-de-marca-obrador-365\/"},"modified":"2025-05-22T10:44:05","modified_gmt":"2025-05-22T08:44:05","slug":"nova-estrategia-digital-365","status":"publish","type":"proyectos","link":"https:\/\/v3rtice.srvcactus.com\/ca\/proyectos\/nova-estrategia-digital-365\/","title":{"rendered":"Nova estrat\u00e8gia digital per a 365:\u00a0V3rtice\u00a0enforteix una marca en expansi\u00f3"},"content":{"rendered":"\n

365, la reconeguda cadena de cafeteries i forns artesans a Catalunya, ha apostat per una estrat\u00e8gia digital amb la qual est\u00e0 portant la seva identitat de marca a un nou nivell amb l'ajuda de V3rtice, ag\u00e8ncia de m\u00e0rqueting digital i comunicaci\u00f3.<\/p>\n\n\n\n

Amb m\u00e9s de 25 anys de traject\u00f2ria, l'objectiu ha estat clar: reposicionar la seva identitat de marca i escalar el seu creixement sense perdre l'autenticitat artesanal que la caracteritza.<\/p>\n\n\n\n

Repte de comunicaci\u00f3: refor\u00e7ar la percepci\u00f3 de qualitat de 365 en un mercat saturat<\/strong><\/h2>\n\n\n\n

Malgrat tenir m\u00e9s de 25 anys de traject\u00f2ria i sent ja una marca molt reconeguda en el dia a dia, i estar en un sector que s'ha fet tremendament competitiu, 365 cerca cr\u00e9ixer de manera sostinguda, arribant a noves poblacions i sobretot seduint amb la seva oferta a noves audi\u00e8ncies i clients.<\/p>\n\n\n\n

Tots els seus productes s'elaboren di\u00e0riament en el seu obrador central en L\u2019Hospitalet amb ingredients de proximitat, fermentaci\u00f3 lenta de 24 hores i es reparteixen per tota Catalunya cada dia, per a gaudir d'un producte fresc, cruixent, i sobretot delici\u00f3s, i assequible a tots els p\u00fablics.<\/p>\n\n\n\n

La prioritat que t\u00e9 V3rtice \u00e9s clara: elevar els seus productes estrella, els seus nous llan\u00e7aments i refor\u00e7ar la seva autenticitat i els seus valors.<\/p>\n\n\n\n

Els objectius de la nostra estrat\u00e8gia digital<\/strong><\/h3>\n\n\n\n
    \n
  • Posicionar digitalment a 365 com una marca moderna amb els millors productes sense perdre un \u00e0pex la seva ess\u00e8ncia.<\/li>\n\n\n\n
  • Seduir a noves audi\u00e8ncies que valoren el bo i gaudeixen de la qualitat 365: pa cruixent fet cada dia, desdejunis, snacks,\u00a0piscolabis\u00a0dol\u00e7os o salats i berenars de qualitat.<\/li>\n\n\n\n
  • Ser fidel als seus valors des de la seva primera obertura en 1999, i per descomptat cr\u00e9ixer de manera sostenible, posant al producte i persones en el centre de tot, com sempre..<\/li>\n<\/ul>\n\n\n\n

    Una estrat\u00e8gia digital 360\u00ba per a cafeteries i forns amb \u00e0nima<\/strong><\/h2>\n\n\n\n

    Des de V3rtice hem treballat una estrat\u00e8gia integral basada en tres grans blocs, orientats sempre als resultats:<\/p>\n\n\n\n

    1. Canals org\u00e0nics: xarxes socials que mostren l'aut\u00e8ntic<\/strong><\/h3>\n\n\n\n

    Redissenyem la pres\u00e8ncia de 365 en Instagram amb un contingut m\u00e9s modern, c\u00e0lid, pr\u00f2xim, per a donar visibilitat al seu equip, les seves botigues, la seva marca i mostrant els processos d'elaboraci\u00f3, els moments de venda, els moments de gaudir els productes i moments 365.<\/p>\n\n\n\n

    2. Performance m\u00e0rqueting: visibilitat amb prop\u00f2sit<\/strong><\/h3>\n\n\n\n

    Activem campanyes de pagament a Meta Ads amb focus a refor\u00e7ar la marca 365 i la seva expansi\u00f3, fent la marca m\u00e9s visible i pr\u00f2xima. El com\u2026 no ho podem comptar!<\/p>\n\n\n\n

    3. Email m\u00e0rqueting: fidelitzaci\u00f3 amb valor<\/strong><\/h3>\n\n\n\n

    Gesti\u00f3 d'email m\u00e0rqueting com una eina informativa per a aquelles persones que volen saber m\u00e9s sobre 365, el dia a dia d'una marca que va ampliant horitzons, i ho fem de moltes maneres.<\/p>\n\n\n\n

    Resultats: Una identitat de marca amb un gran creixement per davant<\/strong><\/h2>\n\n\n\n

    Aquesta nova estrat\u00e8gia digital est\u00e0 ajudant a 365 a connectar emocionalment amb nous p\u00fablics, m\u00e9s conscients, joves i digitals. Per\u00f2 tamb\u00e9 ens ajuda a refor\u00e7ar la pertinen\u00e7a de marca a 365 i est\u00e0 permetent incrementar el valor de marca d'una manera robusta. Com? \u00c9s el nostre secret i el de 365.<\/p>\n\n\n\n

    V3rtice i 365: Creixem junts<\/strong><\/h2>\n\n\n\n

    Aquest cas demostra que les marques que aposten per una comunicaci\u00f3 digital coherent, ben posicionada i creativa poden transformar la seva percepci\u00f3 p\u00fablica sense perdre la seva ess\u00e8ncia.<\/p>\n\n\n\n

    A V3rtice treballem intensament cada dia per a donar visibilitat potser de 365 refor\u00e7ant la seva estrat\u00e8gia digital omnicanal. Creixem junts.<\/p>\n\n\n\n

    Vols transformar tamb\u00e9 la teva marca i arribar a m\u00e9s clients? Escriu-nos i treballarem amb tu una estrat\u00e8gia digital feta a mida per a destacar el teu valor, cr\u00e9ixer la teva marca i augmentar els teus resultats.<\/p>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    365, la reconeguda cadena de cafeteries i forns artesans a Catalunya, ha apostat per una estrat\u00e8gia digital amb la qual est\u00e0 portant la seva identitat de marca a un nou nivell amb l’ajuda de V3rtice, ag\u00e8ncia de m\u00e0rqueting digital i comunicaci\u00f3. Amb m\u00e9s de 25 anys de traject\u00f2ria, l’objectiu ha estat clar: reposicionar la seva identitat […]<\/p>\n","protected":false},"featured_media":32115,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[118,113],"tags":[],"class_list":["post-30281","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","category-diseno-y-audiovisual-si-usar","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":null,"avatar_url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/","biodata":""},"dsm_categories":[],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/05\/365.1-150x150.webp","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/05\/365.1-229x300.webp","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/05\/365.1.webp","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/05\/365.1.webp","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/05\/365.1.webp","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/05\/365.1.webp","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/05\/365.1.webp","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/05\/365.1.webp","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/05\/365.1.webp","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/05\/365.1.webp","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/05\/365.1.webp","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/05\/365.1.webp","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/05\/365.1.webp","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/05\/365.1.webp","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/05\/365.1.webp","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/05\/365.1.webp","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/05\/365.1.webp"},"yoast_head":"\nLa 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