{"id":29427,"date":"2025-04-23T16:06:29","date_gmt":"2025-04-23T14:06:29","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/proyectos\/presencia-medios-comunicacion-impulso-estrategico-briochef\/"},"modified":"2025-04-23T17:16:21","modified_gmt":"2025-04-23T15:16:21","slug":"presencia-mitjans-comunicacio-impuls-estrategic-briochef","status":"publish","type":"proyectos","link":"https:\/\/v3rtice.srvcactus.com\/ca\/proyectos\/presencia-mitjans-comunicacio-impuls-estrategic-briochef\/","title":{"rendered":"Pres\u00e8ncia als mitjans de comunicaci\u00f3 i impuls estrat\u00e8gic: claus de l’\u00e8xit de Briochef amb la seva hamburguesa ‘Or\u00edgens’"},"content":{"rendered":"\n

El passat 14 d'abril, Briochef es va consolidar com un referent en la gastronomia gourmet en rebre destacats reconeixements al V Campionat d'Espanya d'Hamburgueses 2025. La seva creaci\u00f3 'Briochef Or\u00edgenes' va ser seleccionada com la millor hamburguesa de la Comunitat de Madrid i la tercera millor de tota la seva companyia, de refor\u00e7ant la seva proposici\u00f3 de la comunitat de Madrid i refor\u00e7ant la seva millor<\/strong> marca de tota Espanya. <\/p>\n\n

Un esdeveniment d'impacte: reconeixement i abast nacional<\/strong><\/h2>\n\n

La marca no nom\u00e9s va brillar a nivell nacional, sin\u00f3 que va aconseguir posicionar-se al lloc 17 del r\u00e0nquing mundial amb la seva hamburguesa Brooklyn, consolidant la seva projecci\u00f3 internacional. Aquesta fita \u00e9s el resultat d'una estrat\u00e8gia de comunicaci\u00f3 ben estructurada, on la visibilitat en mitjans i la diferenciaci\u00f3 del producte han estat claus per assolir el p\u00fablic m\u00e9s exigent. <\/p>\n\n

A m\u00e9s, Briochef suma la seva tercera final consecutiva al campionat Burgershowdown, obtenint novament el t\u00edtol de campiona de Madrid. Cada \u00e8xit impulsa la seva notorietat de marca, permetent establir vincles m\u00e9s s\u00f2lids amb la seva audi\u00e8ncia i ampliar la seva pres\u00e8ncia al mercat. <\/p>\n\n

Un sabor incomparable: innovaci\u00f3 i qualitat com a estendard<\/strong><\/h2>\n\n

'Briochef Or\u00edgenes' \u00e9s una obra mestra de la cuina gurmet. Elaborada amb carn de vaca rossa gallega, melmelada de cansalada ib\u00e8rica al caf\u00e8 i rom, formatges gruyer i cheddar curat, cogombrets adobats artesanalment, bac\u00f3 cruixent i salsa d'aj\u00ed costeny, aquesta hamburguesa fusiona sabors de cultures diverses. El seu pa brioix artesanal i la seva acurada presentaci\u00f3 completen una experi\u00e8ncia culin\u00e0ria \u00fanica, dissenyada per sorprendre a cada mos. <\/p>\n\n

Posicionament de marca: estrat\u00e8gia i visi\u00f3 de futur<\/strong><\/h2>\n\n

Omar Aljouda<\/strong>, CEO de Briochef, va destacar que \u201caquests reconeixements s\u00f3n fruit del treball en equip i el comprom\u00eds amb l'excel\u00b7l\u00e8ncia\u201d. La marca continua apostant per una estrat\u00e8gia de comunicaci\u00f3 centrada en el posicionament duna marca aut\u00e8ntica, que barreja tradici\u00f3, creativitat i innovaci\u00f3. <\/p>\n\n

Amb pres\u00e8ncia a Alcal\u00e1, Moncloa i Chamber\u00ed, Briochef segueix ampliant la seva xarxa i notorietat gr\u00e0cies a accions de comunicaci\u00f3 estrat\u00e8gica, com a esdeveniments exclusius i participaci\u00f3 en campionats gastron\u00f2mics.<\/p>\n\n

Per a l'organitzaci\u00f3 de l'esdeveniment, Briochef va confiar a V3rtice, gr\u00e0cies a la nostra capacitat per oferir una gesti\u00f3 molt efectiva de premsa per a la trobada. El seu enfocament en esdeveniments del sector i el coneixement del mercat van ser clau per a l'\u00e8xit de l'abast en mitjans de comunicaci\u00f3 de la firma gastron\u00f2mica. <\/p>\n\n

Si buscas que tu marca destaque y establezca v\u00ednculos relevantes con tu audiencia, estamos a tu disposici\u00f3n para desarrollar una estrategia de comunicaci\u00f3n que marque la diferencia. Juntos, podemos llevar tu mensaje a donde realmente importa gracias a la agencia de planificaci\u00f3n de medios<\/a> <\/strong>de V3rtice. <\/p>\n\n

Claus de la gesti\u00f3 de premsa de V3rtice<\/strong><\/h2>\n\n

Des de la conceptualitzaci\u00f3 de l'esdeveniment fins a la convocat\u00f2ria i gesti\u00f3 de mitjans, V3rtice va dissenyar una experi\u00e8ncia memorable que va garantir l'assist\u00e8ncia de perfils clau i obtenir una cobertura destacada en premsa especialitzada<\/strong> i generalista. La professionalitat del seu equip, la visi\u00f3 estrat\u00e8gica i la capacitat per connectar marques amb audi\u00e8ncies espec\u00edfiques van ser claus per amplificar l'impacte d'aquest llan\u00e7ament. <\/p>\n\n

Amb una s\u00f2lida traject\u00f2ria en la gesti\u00f3 d'esdeveniments de marca, llan\u00e7aments de producte i campanyes de comunicaci\u00f3, V3rtice es posiciona com un soci estrat\u00e8gic ideal per a aquelles marques que volen diferenciar-se, augmentar-ne la visibilitat i enfortir-ne el posicionament.<\/p>\n\n

Casos com el de Briochef<\/strong> demostren el poder d'una planificaci\u00f3 de mitjans<\/strong> efica\u00e7, combinant qualitat de producte, storytelling i pres\u00e8ncia estrat\u00e8gica al sector.<\/p>\n\n

La nostra ag\u00e8ncia ent\u00e9n la import\u00e0ncia d'una comunicaci\u00f3 ben estructurada per a marques en expansi\u00f3. La nostra tasca consisteix a dissenyar estrat\u00e8gies de comunicaci\u00f3 efectives que reforcin el posicionament d'una marca, connectin amb noves audi\u00e8ncies i multipliquin la visibilitat en mitjans. Com a part d'aquest treball, es va llan\u00e7ar una nota de premsa que ha generat nombrosos impactes i diverses entrevistes, ampliant aix\u00ed l'abast i la pres\u00e8ncia de la marca al mercat. <\/p>\n","protected":false},"excerpt":{"rendered":"

El passat 14 d’abril, Briochef es va consolidar com un referent en la gastronomia gourmet en rebre destacats reconeixements al V Campionat d’Espanya d’Hamburgueses 2025. La seva creaci\u00f3 ‘Briochef Or\u00edgenes’ va ser seleccionada com la millor hamburguesa de la Comunitat de Madrid i la tercera millor de tota la seva companyia, de refor\u00e7ant la seva […]<\/p>\n","protected":false},"featured_media":32128,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-29427","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":null,"avatar_url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/","biodata":""},"dsm_categories":[],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/04\/Briochef-150x150.webp","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/04\/Briochef-229x300.webp","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/04\/Briochef.webp","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/04\/Briochef.webp","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/04\/Briochef.webp","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/04\/Briochef.webp","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/04\/Briochef.webp","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/04\/Briochef.webp","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/04\/Briochef.webp","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/04\/Briochef.webp","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/04\/Briochef.webp","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/04\/Briochef.webp","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/04\/Briochef.webp","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/04\/Briochef.webp","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/04\/Briochef.webp","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/04\/Briochef.webp","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/04\/Briochef.webp"},"yoast_head":"\n'Or\u00edgenes' triomfa als Mitjans de comunicaci\u00f3 I V3rtice<\/title>\n<meta name=\"description\" content=\"Coneix com 'Or\u00edgenes' va col\u00b7locar Briochef als mitjans de comunicaci\u00f3 i premsa especialitzada. 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