{"id":16774,"date":"2025-03-17T11:13:18","date_gmt":"2025-03-17T10:13:18","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/?post_type=proyectos&#038;p=16774"},"modified":"2025-05-27T11:14:28","modified_gmt":"2025-05-27T09:14:28","slug":"fridec-nova-web-i-gestio-de-xarxes-socials-seo-i-campanyes-de-google-per-modernitzar-donar-visibilitat-i-fer-creixer-el-teu-negoci-de-disseny-comercial-i-refrigeracio-i-climatitzacio","status":"publish","type":"proyectos","link":"https:\/\/v3rtice.srvcactus.com\/ca\/proyectos\/fridec-nova-web-i-gestio-de-xarxes-socials-seo-i-campanyes-de-google-per-modernitzar-donar-visibilitat-i-fer-creixer-el-teu-negoci-de-disseny-comercial-i-refrigeracio-i-climatitzacio\/","title":{"rendered":"FRIDEC: Nova Estrat\u00e8gia Digital (Xarxes socials, SEO) per impulsar el seu creixement d&#8217;interiorisme comercial, fred i climatitzaci\u00f3."},"content":{"rendered":"<p><b>Fridec<\/b><span style=\"font-weight: 400;\"> \u00e9s una empresa referent en interiorisme comercial i solucions integrals de fred i climatitzaci\u00f3 tant pel petit comer\u00e7 al detall com per grans cadenes de supermercats o prove\u00efdors d&#8217;alimentaci\u00f3 amb necessitat de sistemes de fred i climatitzaci\u00f3. La marca necessitava un toc de modernitat, m\u00e9s visibilitat del seu negoci i aire fresc. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Per aix\u00f2, com a ag\u00e8ncia especialitzada en comunicaci\u00f3 i m\u00e0rqueting digital, hem acompanyat Fridec en la seva evoluci\u00f3 per consolidar la seva identitat i potenciar la seva pres\u00e8ncia digital en l\u00ednia a trav\u00e9s d&#8217;un projecte complet: des del<\/span> <b>disseny, programaci\u00f3 i llan\u00e7ament d&#8217;una nova web,<\/b> <span style=\"font-weight: 400;\">fins a l&#8217;optimitzaci\u00f3 de la seva estrat\u00e8gia digital, tant dels seus canals org\u00e0nics (Instagram, Facebook, LinkedIn) com de campanyes de Google Ads per captar leads i negoci.<\/span><\/p>\n<p><b>Un nou disseny web per a una marca unificada<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Fridec comptava amb<\/span> <b>dues l\u00ednies de negoci diferenciades<\/b> <span style=\"font-weight: 400;\">,<\/span> <b>Fridec Interiorisme Comercial<\/b> <span style=\"font-weight: 400;\">i<\/span> <b>Fridec Solutions<\/b><span style=\"font-weight: 400;\">, per\u00f2 la seva pres\u00e8ncia digital no reflectia aquesta dualitat de manera cohesionada. El nostre repte va ser dissenyar i desenvolupar una  <\/span><b>nova web moderna, intu\u00eftiva i alineada amb la seva visi\u00f3 de negoci<\/b><span style=\"font-weight: 400;\">, integrant ambdues \u00e0rees sota una mateixa plataforma digital.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amb un disseny visual atractiu i una experi\u00e8ncia d&#8217;usuari optimitzada, aquesta nova web<\/span> <b>suposa una fita<\/b> <span style=\"font-weight: 400;\">que marcar\u00e0 un abans i un despr\u00e9s a la pres\u00e8ncia digital de la marca.<\/span><\/p>\n<p><b>Estrat\u00e8gia digital: enfortint la pres\u00e8ncia en l\u00ednia de Fridec<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A m\u00e9s de la web, a V3rtice hem assumit la responsabilitat de gestionar i optimitzar els<\/span> <b>canals org\u00e0nics de Fridec<\/b> <span style=\"font-weight: 400;\">en plataformes com<\/span> <b>Instagram, Facebook i LinkedIn<\/b> <span style=\"font-weight: 400;\">, creant una estrat\u00e8gia coherent que reforci la identitat de la marca i atregui nous clients en totes les seves verticals de negoci.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">La nostra feina inclou:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Redefinici\u00f3 de lestrat\u00e8gia de continguts<\/b> <span style=\"font-weight: 400;\">per a xarxes socials, alineada amb la nova imatge de marca<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gesti\u00f3 i actualitzaci\u00f3 constant de la web<\/b> <span style=\"font-weight: 400;\">per garantir-ne el rendiment \u00f2ptim.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Execuci\u00f3 d&#8217;una auditoria SEO profunda, estudi de paraules clau (keywords) vs la compet\u00e8ncia i implementar en els propers mesos una s\u00f2lida estrat\u00e8gia SEO<\/b> <span style=\"font-weight: 400;\">per part de l&#8217;equip de V3rtice per millorar la visibilitat i el posicionament a Google, i incrementar el tr\u00e0nsit org\u00e0nic a cadascun dels seus negocis.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El pas final ser\u00e0 activar en uns mesos<\/span> <b>campanyes de captaci\u00f3 de leads amb Google Ads<\/b> <span style=\"font-weight: 400;\">, enfocades a maximitzar la captaci\u00f3 de nous clients i generar oportunitats de negoci.<\/span><\/li>\n<\/ul>\n<p><b>Resultats esperats: una marca amb identitat digital forta<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Gr\u00e0cies a aquesta transformaci\u00f3,<\/span> <b>Fridec comptar\u00e0 amb una identitat digital renovada i consolidada<\/b><span style=\"font-weight: 400;\">, amb una web optimitzada per a captaci\u00f3 de clients i un ecosistema digital ben estructurat. Entre els beneficis clau d&#8217;aquest projecte destaquem: <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udd39<\/span> <b>Major claredat en la comunicaci\u00f3 dels seus serveis<\/b> <span style=\"font-weight: 400;\">, amb una web intu\u00eftiva que reflecteix la seva expertesa en interiorisme comercial i solucions integrals.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\ud83d\udd39<\/span> <b>Un disseny web m\u00e9s modern i funcional<\/b> <span style=\"font-weight: 400;\">, que millora lexperi\u00e8ncia dusuari i facilita la conversi\u00f3.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\ud83d\udd39<\/span> <b>Optimitzaci\u00f3 en cercadors (SEO)<\/b> <span style=\"font-weight: 400;\">per atraure tr\u00e0nsit org\u00e0nic qualificat.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\ud83d\udd39<\/span> <b>Major impacte en xarxes socials<\/b> <span style=\"font-weight: 400;\">, amb una estrat\u00e8gia alineada a la seva nova identitat.<\/span><\/p>\n<p><b>V3rtice i Fridec: una alian\u00e7a per al creixement digital<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Aquest cas d\u00e8xit demostra com una estrat\u00e8gia integral de<\/span> <b>disseny, desenvolupament web i m\u00e0rqueting digital<\/b><span style=\"font-weight: 400;\"> pot transformar la pres\u00e8ncia en l\u00ednia d&#8217;una marca i potenciar-ne el creixement. A  <\/span><b>V3rtice<\/b> <span style=\"font-weight: 400;\">ens especialitzem en dissenyar estrat\u00e8gies personalitzades que<\/span> <b>maximitzen l&#8217;impacte digital dels nostres clients<\/b> <span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si la teva marca necessita una<\/span> <b>nova identitat visual, una web optimitzada o una estrat\u00e8gia digital efectiva<\/b> <span style=\"font-weight: 400;\">, a<\/span> <b>V3rtice<\/b><span style=\"font-weight: 400;\"> podem ajudar-te. Contacta&#8217;ns i portem el teu negoci al seg\u00fcent nivell! <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fridec \u00e9s una empresa referent en interiorisme comercial i solucions integrals de fred i climatitzaci\u00f3 tant pel petit comer\u00e7 al detall com per grans cadenes de supermercats o prove\u00efdors d&#8217;alimentaci\u00f3 amb necessitat de sistemes de fred i climatitzaci\u00f3. La marca necessitava un toc de modernitat, m\u00e9s visibilitat del seu negoci i aire fresc. Per aix\u00f2, [&hellip;]<\/p>\n","protected":false},"featured_media":32250,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[118,39,113],"tags":[],"class_list":["post-16774","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","category-diseno-y-audiovisual-si-usar","category-marketing-digital","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":null,"avatar_url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/","biodata":""},"dsm_categories":[],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/Fridec-1-150x150.webp","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/Fridec-1-229x300.webp","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/Fridec-1.webp","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/Fridec-1.webp","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/Fridec-1.webp","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/Fridec-1.webp","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/Fridec-1.webp","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/Fridec-1.webp","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/Fridec-1.webp","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/Fridec-1.webp","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/Fridec-1.webp","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/Fridec-1.webp","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/Fridec-1.webp","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/Fridec-1.webp","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/Fridec-1.webp","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/Fridec-1.webp","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/Fridec-1.webp"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FRIDEC: Nova Estrat\u00e8gia Digital (Xarxes socials, SEO) per impulsar el seu creixement d&#039;interiorisme comercial, fred i climatitzaci\u00f3. - V3RTICE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v3rtice.srvcactus.com\/ca\/proyectos\/fridec-nova-web-i-gestio-de-xarxes-socials-seo-i-campanyes-de-google-per-modernitzar-donar-visibilitat-i-fer-creixer-el-teu-negoci-de-disseny-comercial-i-refrigeracio-i-climatitzacio\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FRIDEC: Nova Estrat\u00e8gia Digital (Xarxes socials, SEO) per impulsar el seu creixement d&#039;interiorisme comercial, fred i climatitzaci\u00f3. - V3RTICE\" \/>\n<meta property=\"og:description\" content=\"Fridec \u00e9s una empresa referent en interiorisme comercial i solucions integrals de fred i climatitzaci\u00f3 tant pel petit comer\u00e7 al detall com per grans cadenes de supermercats o prove\u00efdors d&#8217;alimentaci\u00f3 amb necessitat de sistemes de fred i climatitzaci\u00f3. 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