{"id":16719,"date":"2025-03-17T10:42:28","date_gmt":"2025-03-17T09:42:28","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/?post_type=proyectos&#038;p=16719"},"modified":"2025-05-12T10:48:08","modified_gmt":"2025-05-12T08:48:08","slug":"estrategia-email-marketing-cucocuca-2","status":"publish","type":"proyectos","link":"https:\/\/v3rtice.srvcactus.com\/ca\/proyectos\/estrategia-email-marketing-cucocuca-2\/","title":{"rendered":"Com vam dissenyar una estrat\u00e8gia de e-mail marketing per a CucoCuca"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A V3rtice, hem llan\u00e7at amb \u00e8xit les campanyes de m\u00e0rqueting per correu electr\u00f2nic de CucoCuca, ajudant aquesta marca de joieria B2B a explorar per primera vegada aquest canal com a eina de conversi\u00f3.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CucoCuca ha descobert el m\u00e0rqueting per correu electr\u00f2nic com una eina molt efica\u00e7 per fomentar les desc\u00e0rregues de la seva app i fidelitzar clients. Mitjan\u00e7ant l\u2019enviament d\u2019informaci\u00f3 sobre noves col\u00b7leccions i llan\u00e7aments, la marca ha aconseguit ampliar significativament el seu abast comercial i establir una comunicaci\u00f3 directa i efectiva amb la seva audi\u00e8ncia.<\/span><\/p>\n<h2><b>Primers passos: com construir una estrat\u00e8gia de e-mail marketing des de zero<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Per implementar una estrat\u00e8gia de m\u00e0rqueting per correu electr\u00f2nic des de zero, V3rtice va comen\u00e7ar optimitzant la base de dades de CucoCuca, segmentant tots els contactes per idioma (catal\u00e0, castell\u00e0 i angl\u00e8s). Aix\u00f2 ens va permetre personalitzar els missatges de cada campanya i assegurar una major rellev\u00e0ncia per a cada subscriptor.<\/span><\/p>\n<h3><b>Tres aspectes clau en les primeres campanyes de e-mail marketing de CucoCuca<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Segmentaci\u00f3 efectiva<\/strong> \u2013 Vam dividir l\u2019audi\u00e8ncia per idioma i vam afegir informaci\u00f3 clau de cada client per garantir continguts rellevants i personalitzats.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Assumptes atractius i personalitzats<\/strong> \u2013 L\u2019objectiu era augmentar la taxa d\u2019obertura i la interacci\u00f3. Vam incloure el nom de cada usuari en el correu i vam crear t\u00edtols cridaners per captar la seva atenci\u00f3 i millorar els resultats.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Missatges clars amb un disseny visual potent<\/strong> \u2013 El contingut de la newsletter era clar i conc\u00eds, evitant distraccions. Vam utilitzar un disseny alineat amb els colors corporatius de CucoCuca i vam destacar els CTA (crides a l\u2019acci\u00f3) per guiar millor els usuaris.<\/span><\/li>\n<\/ul>\n<h2><b>Campanyes de e-mail marketing per fomentar desc\u00e0rregues de l\u2019app<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Com a <a href=\"https:\/\/v3rtice.srvcactus.com\/ca\/agencia-de-marketing-digital\/\">ag\u00e8ncia de m\u00e0rqueting digital<\/a>, V3rtice es va centrar en implementar una estrat\u00e8gia de m\u00e0rqueting per correu electr\u00f2nic per incrementar les desc\u00e0rregues de l\u2019app de CucoCuca. Aix\u00ed, els negocis B2B podien realitzar les seves comandes f\u00e0cilment i millorar les seves vendes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mitjan\u00e7ant missatges clars i atractius, aix\u00ed com fotografies de producte que reflectien la identitat de cada col\u00b7lecci\u00f3, vam posicionar CucoCuca com un soci estrat\u00e8gic per als seus clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dissenyant l\u2019estrat\u00e8gia des de zero, vam establir un calendari de continguts per anunciar nous productes i col\u00b7leccions, a m\u00e9s d\u2019afegir ofertes especials i missatges de gratitud en dates clau per enfortir la relaci\u00f3 amb els clients.<\/span><\/p>\n<h2><b>Primers resultats del m\u00e0rqueting per correu electr\u00f2nic: alta interacci\u00f3 i engagement<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Les newsletters de CucoCuca van mostrar resultats molt positius des del primer moment, especialment en termes de taxes d\u2019obertura i clics elevades.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>La primera campanya va aconseguir gaireb\u00e9 un 60% de taxa d\u2019obertura en tots dos idiomes<\/strong>, molt per sobre de la mitjana del sector. Vam incloure un missatge de benvinguda amb un CTA per convidar els subscriptors a descarregar l\u2019app.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>La segona campanya, centrada en anunciar la nova col\u00b7lecci\u00f3 tardor-hivern, va destacar amb una taxa de clics del 14,2%<\/strong>. Els CTA de compra i desc\u00e0rrega de l\u2019app van rebre una gran interacci\u00f3, demostrant que el contingut estava ben enfocat i era atractiu per a l\u2019audi\u00e8ncia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aquests resultats demostren que una estrat\u00e8gia ben planificada des de zero pot generar \u00e8xits immediats i mesurables.<\/span><\/p>\n<h2><b>Per qu\u00e8 aquesta estrat\u00e8gia de e-mail marketing va funcionar tan b\u00e9?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">L\u2019\u00e8xit de l\u2019estrat\u00e8gia de CucoCuca es va basar en tres pilars fonamentals:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Segmentaci\u00f3 intel\u00b7ligent \u2013<\/strong> Dividir la base de dades per idioma va ser clau per assegurar la rellev\u00e0ncia dels missatges.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Personalitzaci\u00f3 del contingut \u2013<\/strong> Adaptar el to de la marca, treballar b\u00e9 les dades dels usuaris i tenir en compte els interessos de l\u2019audi\u00e8ncia B2B va augmentar significativament la interacci\u00f3.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>An\u00e0lisi i millora cont\u00ednua \u2013<\/strong> Monitorant els resultats de cada campanya, vam poder ajustar i optimitzar les newsletters per obtenir millors resultats en el futur.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Els excel\u00b7lents resultats inicials han establert una base s\u00f2lida per a l\u2019estrat\u00e8gia de m\u00e0rqueting per correu electr\u00f2nic de CucoCuca, obrint la porta a futures accions encara m\u00e9s efectives i enfortint la relaci\u00f3 amb els seus clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vols aconseguir resultats similars per a la teva marca? Comencem a dissenyar la teva estrat\u00e8gia de m\u00e0rqueting per correu electr\u00f2nic avui mateix!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A V3rtice, hem llan\u00e7at amb \u00e8xit les campanyes de m\u00e0rqueting per correu electr\u00f2nic de CucoCuca, ajudant aquesta marca de joieria B2B a explorar per primera vegada aquest canal com a eina de conversi\u00f3. CucoCuca ha descobert el m\u00e0rqueting per correu electr\u00f2nic com una eina molt efica\u00e7 per fomentar les desc\u00e0rregues de la seva app i [&hellip;]<\/p>\n","protected":false},"featured_media":32144,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-16719","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":null,"avatar_url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/","biodata":""},"dsm_categories":[],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/CucoCuca-150x150.webp","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/CucoCuca-229x300.webp","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/CucoCuca.webp","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/CucoCuca.webp","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/CucoCuca.webp","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/CucoCuca.webp","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/CucoCuca.webp","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/CucoCuca.webp","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/CucoCuca.webp","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/CucoCuca.webp","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/CucoCuca.webp","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/CucoCuca.webp","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/CucoCuca.webp","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/CucoCuca.webp","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/CucoCuca.webp","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/CucoCuca.webp","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/CucoCuca.webp"},"yoast_head":"<!-- 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