{"id":16539,"date":"2025-02-11T16:35:21","date_gmt":"2025-02-11T15:35:21","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/?post_type=proyectos&p=16539"},"modified":"2025-05-12T10:54:38","modified_gmt":"2025-05-12T08:54:38","slug":"hotel-renaissance-barcelona-estrategia-meta-ads","status":"publish","type":"proyectos","link":"https:\/\/v3rtice.srvcactus.com\/ca\/proyectos\/hotel-renaissance-barcelona-estrategia-meta-ads\/","title":{"rendered":"Estrat\u00e8gia a Meta Ads per potenciar la pres\u00e8ncia digital d’Hotel Renaissance Barcelona (Marriott)"},"content":{"rendered":"

Al m\u00f3n del turisme i molt especialment de les cadenes d’hotels com Marriott, la pres\u00e8ncia digital \u00e9s clau per captar nous clients i fidelitzar els actuals. <\/span><\/p>\n

A V3rtice, ens enorgulleix anunciar la nostra col\u00b7laboraci\u00f3 amb l’Hotel Renaissance Barcelona, \u200b\u200bun exclusiu establiment de la marca Renaissance del grup Marriott que destaca pel seu luxe modern, experi\u00e8ncies gastron\u00f2miques de primer nivell i la seva ubicaci\u00f3 privilegiada al cor de la ciutat, amb una terrassa a l’aire lliure espectacular, i un llistat d’esdeveniments i serveis que ho fan d’all\u00f2 m\u00e9s.<\/span><\/p>\n

El repte de V3rtice: dissenyar i executar estrat\u00e8gies de<\/strong><\/span> Meta ads<\/strong> per augmentar la visibilitat de l’hotel<\/strong> i captar nous clients<\/strong> a trav\u00e9s de campanyes optimitzades mirant tant el p\u00fablic local, nacional com estranger de multitud de mercats als 4 continents.<\/span><\/p>\n

Una estrat\u00e8gia digital a Meta Ads de notorietat i performance a mida<\/h2>\n

Cada projecte \u00e9s \u00fanic, i en el cas de l’Hotel Renaissance Barcelona, \u200b\u200bla<\/strong><\/span> publicitat a les xarxes socials<\/strong> est\u00e0 dissenyada per connectar amb diferents audi\u00e8ncies clau<\/strong> , des de viatgers internacionals a la recerca d’experi\u00e8ncies exclusives fins a locals interessats en la seva oferta gastron\u00f2mica, rooftop i esdeveniments privats.<\/span><\/p>\n

Treballem en tres pilars fonamentals per garantir l’\u00e8xit de la campanya:<\/span><\/p>\n

    \n
  1. Segmentaci\u00f3 precisa:<\/b> identifiquem els p\u00fablics m\u00e9s rellevants, des de turistes d’alt poder adquisitiu fins a residents a Barcelona interessats en esdeveniments exclusius i gastronomia d’autor.<\/span><\/li>\n
  2. Creativitats atractives:<\/b> Dissenyem<\/span> anuncis a instagram o facebook visualment impactants que reflecteixen l’ess\u00e8ncia de l’hotel, destacant la seva proposta de valor i experi\u00e8ncies diferenciadores.<\/span><\/li>\n
  3. Optimitzaci\u00f3 de campanyes:<\/b> Monitoritzem i ajustem cont\u00ednuament els anuncis per maximitzar el rendiment i assegurar un retorn positiu de la inversi\u00f3.<\/span><\/li>\n<\/ol>\n

    Resultats mesurables i creixement constant<\/h2>\n

    A trav\u00e9s de la combinaci\u00f3 de formats din\u00e0mics, rem\u00e0rqueting estrat\u00e8gic i proves A\/B, busquem generar un impacte tangible a la captaci\u00f3 de leads i al reconeixement de marca de l’Hotel Renaissance Barcelona. La campanya ja est\u00e0 en marxa i esperem veure un creixement significatiu a les reserves ia la interacci\u00f3 amb el p\u00fablic objectiu. <\/span><\/p>\n

    V3rtice: el teu partner en estrat\u00e8gies de m\u00e0rqueting digital per al segment de viatges, hotels i turisme. Un sector de travel que ens encanta!<\/p>\n

    Aquesta col\u00b7laboraci\u00f3 refor\u00e7a la nostra especialitzaci\u00f3 en la gesti\u00f3 d\u201festrat\u00e8gies de pagament per al sector hoteler i de luxe. Si busques potenc <\/span>anar la visibilitat i conversi\u00f3 del teu negoci amb estrat\u00e8gies digitals efectives, a V3rtice<\/strong><\/span> ag\u00e8ncia de social ads<\/a> estem a punt per ajudar-te a assolir els teus objectius.<\/strong><\/p>\n

    Parlem de com podem transformar la pres\u00e8ncia digital de la teva marca!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    Al m\u00f3n del turisme i molt especialment de les cadenes d’hotels com Marriott, la pres\u00e8ncia digital \u00e9s clau per captar nous clients i fidelitzar els actuals. A V3rtice, ens enorgulleix anunciar la nostra col\u00b7laboraci\u00f3 amb l’Hotel Renaissance Barcelona, \u200b\u200bun exclusiu establiment de la marca Renaissance del grup Marriott que destaca pel seu luxe modern, experi\u00e8ncies […]<\/p>\n","protected":false},"featured_media":32171,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-16539","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":null,"avatar_url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/","biodata":""},"dsm_categories":[],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/02\/Renaissance-150x150.webp","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/02\/Renaissance-229x300.webp","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/02\/Renaissance.webp","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/02\/Renaissance.webp","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/02\/Renaissance.webp","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/02\/Renaissance.webp","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/02\/Renaissance.webp","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/02\/Renaissance.webp","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/02\/Renaissance.webp","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/02\/Renaissance.webp","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/02\/Renaissance.webp","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/02\/Renaissance.webp","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/02\/Renaissance.webp","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/02\/Renaissance.webp","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/02\/Renaissance.webp","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/02\/Renaissance.webp","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/02\/Renaissance.webp"},"yoast_head":"\nHotel 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