{"id":11193,"date":"2024-10-22T07:51:23","date_gmt":"2024-10-22T05:51:23","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/?post_type=proyectos&p=11193"},"modified":"2025-05-12T10:00:56","modified_gmt":"2025-05-12T08:00:56","slug":"motul-iberica-aposta-per-v3rtice-per-impulsar-la-seva-estrategia-a-social-media","status":"publish","type":"proyectos","link":"https:\/\/v3rtice.srvcactus.com\/ca\/proyectos\/motul-iberica-aposta-per-v3rtice-per-impulsar-la-seva-estrategia-a-social-media\/","title":{"rendered":"Motul Ib\u00e8rica aposta per V3rtice per impulsar la seva estrat\u00e8gia a Social Media"},"content":{"rendered":"

La multinacional especialitzada en Motorsport ha confiat en l’equip de Social Media de V3rtice<\/a><\/strong>, com a ag\u00e8ncia de m\u00e0rqueting digital, per impulsar la pres\u00e8ncia de la marca a les xarxes de forma org\u00e0nica i paid.<\/span><\/h1>\n

\"Estrategia<\/p>\n

Motul<\/strong><\/a><\/span>\u00a0\u00e9s l\u00edder al sector d’automoci\u00f3. Amb m\u00e9s de 160 anys d’experi\u00e8ncia, la marca ja viu al top of mind dels consumidors. I, aquesta vegada, ha confiat plenament amb el departament de Social Media de V3rtice per portar la seva pres\u00e8ncia digital al seg\u00fcent nivell.<\/span><\/p>\n

La marca compta amb una gran afici\u00f3 al darrere, que l’acompanya als esdeveniments m\u00e9s grans a nivell internacional. Els fans recorren a Motul no nom\u00e9s pels seus productes, sin\u00f3 tamb\u00e9 pel seu equip, pilots i esponsoritzacions.<\/span><\/p>\n

Com a especialistes, el nostre objectiu ha estat molt clar: optimitzar les seves xarxes i contingut, tenint en compte la comunitat ja creada. Per aix\u00f2, la transici\u00f3 s’ha dut a terme molt acuradament, procurant evitar una difer\u00e8ncia molt notable del contingut Pre-V3 del contingut Post-V3.<\/span><\/p>\n

Com s’ha dut a terme l’estrat\u00e8gia<\/strong>?<\/h2>\n

Analitzant en profunditat la marca, la seva pres\u00e8ncia en l\u00ednia, i sobretot la comunitat de fans que ja havia format. En aquest cas, l’estrat\u00e8gia s’havia de reformular i optimitzar sense que fos molt evident per al p\u00fablic. Per tant, la seva implementaci\u00f3 s’ha fet gradual i progressivament.<\/span><\/p>\n

V3rtice no nom\u00e9s participa i dissenya tot all\u00f2 relacionat amb les xarxes socials de la marca: tant a nivell org\u00e0nic, paid, com anal\u00edtic; sin\u00f3 que tamb\u00e9 participa activament en els esdeveniments m\u00e9s grans de l’any d’automoci\u00f3 proposant i dirigint la creaci\u00f3 de contingut amb pilots i influencers, com \u00e9s el cas de Moto GP Val\u00e8ncia o el Dakar.<\/span><\/p>\n

Quins han estat els principals objectius<\/strong>?<\/h2>\n

Mantenir activa la gran comunitat de seguidors\/fans de Motul a xarxes socials, augmentant sobretot la interacci\u00f3 i enfortint al m\u00e0xim l’enlla\u00e7 amb l’audi\u00e8ncia. I, paral\u00b7lelament, seguint el brand book de la marca optimitzant molt m\u00e9s el look & feel a xarxes socials: tant al feed com a stories.<\/span><\/p>\n

D’altra banda, Motul ha confiat en V3rtice per reprendre LinkedIn com a plataforma clau per a sponsors i altres marques del sector. En aquest sentit, l’objectiu principal ha estat generar reputaci\u00f3 mitjan\u00e7ant contingut de qualitat per a la plataforma.<\/span><\/p>\n

Quins beneficis aporta una bona estrat\u00e8gia a social media?<\/strong><\/h2>\n

Des de V3rtice donem l’impuls que necessita la teva marca per posicionar-se a la ment del consumidor. Cuidem tots els detalls per aportar el valor diferencial que necessites i destacar entre la multitud. Avui dia, ser diferent \u00e9s dif\u00edcil, per\u00f2 no impossible.<\/span><\/p>\n

Volem que siguis millor i volem ser els millors ajudant-te amb els nostres serveis.<\/span><\/p>\n

Si la teva empresa tamb\u00e9 necessita un impuls per posicionar-se al mercat, \u00e9s el moment d’actualitzar la teva pres\u00e8ncia en l\u00ednia. V3rtice, ag\u00e8ncia de comunicaci\u00f3<\/a>, m\u00e0rqueting digital<\/a> i disseny<\/a> a Barcelona i Madrid, \u00e9s el MATCH perfecte.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

La multinacional especialitzada en Motorsport ha confiat en l’equip de Social Media de V3rtice, com a ag\u00e8ncia de m\u00e0rqueting digital, per impulsar la pres\u00e8ncia de la marca a les xarxes de forma org\u00e0nica i paid. Motul\u00a0\u00e9s l\u00edder al sector d’automoci\u00f3. Amb m\u00e9s de 160 anys d’experi\u00e8ncia, la marca ja viu al top of mind dels […]<\/p>\n","protected":false},"featured_media":32165,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[118,113],"tags":[],"class_list":["post-11193","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","category-diseno-y-audiovisual-si-usar","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":null,"avatar_url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/","biodata":""},"dsm_categories":[],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2024\/10\/Motul-150x150.webp","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2024\/10\/Motul-229x300.webp","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2024\/10\/Motul.webp","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2024\/10\/Motul.webp","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2024\/10\/Motul.webp","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2024\/10\/Motul.webp","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2024\/10\/Motul.webp","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2024\/10\/Motul.webp","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2024\/10\/Motul.webp","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2024\/10\/Motul.webp","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2024\/10\/Motul.webp","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2024\/10\/Motul.webp","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2024\/10\/Motul.webp","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2024\/10\/Motul.webp","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2024\/10\/Motul.webp","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2024\/10\/Motul.webp","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2024\/10\/Motul.webp"},"yoast_head":"\nEstrat\u00e8gia de social media per a marca - 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