{"id":9515,"date":"2022-08-17T10:48:20","date_gmt":"2022-08-17T08:48:20","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/?p=9515"},"modified":"2025-06-05T09:38:57","modified_gmt":"2025-06-05T07:38:57","slug":"aconsegueix-la-teva-estrategia-personalitzada-de-social-ads-i-google-ads","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/aconsegueix-la-teva-estrategia-personalitzada-de-social-ads-i-google-ads\/","title":{"rendered":"Aconsegueix la teva estrat\u00e8gia personalitzada de social ads i google ads"},"content":{"rendered":"

Una campanya paid \u00e9s un conjunt d’accions publicit\u00e0ries per atraure nous clients mitjan\u00e7ant diferents mitjans de comunicaci\u00f3, aix\u00f2 inclou t\u00e8cniques de SEM (com Social i Google ads) que ajuden a augmentar aquesta funci\u00f3.<\/span><\/p>\n

 <\/p>\n

\u00bfQu\u00e8 et podem proporcionar a V3rtice?<\/b><\/h1>\n

 <\/p>\n

A<\/span> V3rtice duem a terme diversos serveis<\/b> que faran que la teva empresa sigui m\u00e9s not\u00f2ria, obtenint m\u00e9s clients i coneixement. Entre aquests serveis fem servir <\/span>eines de SEM<\/b>, com Google Ads i Social Ads. Amb les que durem a terme estrat\u00e8gies personalitzades segons les teves necessitats i ens adaptem a all\u00f2 que requereixes.<\/span><\/p>\n

 <\/p>\n

Ara b\u00e9, us preguntareu \u00bfQu\u00e8 s\u00f3n Google Ads i Social Ads? Per comen\u00e7ar, <\/span>Google Ads \u00e9s<\/b> el programa de publicitat en l\u00ednia de Google, i \u00bfqu\u00e8 vol dir aix\u00f2? Que a trav\u00e9s d’aquesta t\u00e8cnica podem crear anuncis en l\u00ednia per arribar als usuaris en el moment exacte en qu\u00e8 estan interessats pels productes i serveis que ofereixis.<\/span><\/p>\n

 <\/p>\n

A continuaci\u00f3 us expliquem breument<\/span> el que \u00e9s Social Ads<\/b>, \u00e9s tan simple com tractar de fer publicitat a les xarxes socials. Per\u00f2 no n’hi ha prou de penjar una simple imatge, un v\u00eddeo, concurs o esdeveniment. Si no arribar a un p\u00fablic molt m\u00e9s alt del que el teu perfil es pugui permetre i en una determinada xarxa social. Aix\u00f2 es pot fer a moltes xarxes socials com: Facebook, Instagram, Twitter, Linkedin, Snapchat, Youtube o Pinterest, entre d’altres.<\/span><\/p>\n

 <\/p>\n

\"\"<\/b><\/h2>\n

Quins beneficis et pot aportar fer servir Google Ads amb nosaltres?\u00a0<\/b><\/h2>\n

 <\/p>\n

Com que \u00e9s un instrument que ens pot aportar un alt suport d’extensi\u00f3 i notorietat \u00e9s una opci\u00f3 molt bona a tenir en compte, els beneficis que podria aportar s\u00f3n els seg\u00fcents:<\/span><\/p>\n

 <\/p>\n

    \n
  • Generar\u00e0s m\u00e9s tr\u00e0nsit a la teva web<\/b>. \u00c9s una situaci\u00f3 gaireb\u00e9 immediata. Quan publiquis el teu primer anunci a trav\u00e9s de Google Ads, comen\u00e7ar\u00e0s a tenir m\u00e9s visites a la teva web que mai.<\/span><\/li>\n<\/ul>\n

     <\/p>\n

      \n
    • Aconseguir\u00e0s arribar al teu p\u00fablic<\/b>. Els teus ads apareixeran quan el teu p\u00fablic objectiu busqui informaci\u00f3. \u00c9s per aix\u00f2 que \u00e9s realment important que establim una bona estrat\u00e8gia de segmentaci\u00f3 (amb l’\u00fas de keywords, la ubicaci\u00f3, l’edat, l’idioma, etc.). Si seleccionem les paraules clau adequades arribarem a les persones que busquen all\u00f2 que la teva empresa estigui venent.<\/span><\/li>\n<\/ul>\n

       <\/p>\n

        \n
      • Podr\u00e0s fer ofertes espec\u00edfiques<\/b>. Podrem personalitzar, de manera m\u00e9s espec\u00edfica, els vostres anuncis mostrant productes, vendes i descomptes en funci\u00f3 de les paraules clau de la cerca.<\/span><\/li>\n<\/ul>\n

         <\/p>\n

          \n
        • Obtindr\u00e0s resultats a curt termini<\/b>. Si el que cerques \u00e9s tenir una estrat\u00e8gia que et doni visibilitat immediata, Google Ads et proporcionar\u00e0 aquesta possibilitat.<\/span><\/li>\n<\/ul>\n

           <\/p>\n

          6 Consells a tenir en compte per crear una campanya a Google Ads.\u00a0<\/b><\/h2>\n

           <\/p>\n

          Vol\u00edem compartir alguns consells que considerem que \u00e9s bo tenir presents per realitzar una campanya a Google Ads, i perqu\u00e8 aix\u00ed com a clients vegeu, per nosaltres mateixos, una base de com guiarem l’estrat\u00e8gia i la campanya.<\/span><\/p>\n

           <\/p>\n

            \n
          • Definir els objectius i els mercats on el nostre client es vol anunciar.<\/b> La primera pregunta que ens haurem de plantejar \u00e9s \u00bfquins resultats espero obtenir? \u00c9s important deixar clar all\u00f2 que es vol aconseguir, un plus que assolim fent \u00fas de Google Ads \u00e9s que ens dona la possibilitat de fer diferents anuncis i trobar estrat\u00e8gies per a qualsevol moment.<\/span><\/li>\n<\/ul>\n

             <\/p>\n

            Un cop ja tinguem clars els resultats que volem obtenir, hem de decidir on col\u00b7locarem els anuncis perqu\u00e8 arribin al teu p\u00fablic objectiu.<\/span><\/p>\n

             <\/p>\n

              \n
            • Triar les paraules clau (keywords) adequades per als vostres anuncis<\/b>. L’elecci\u00f3 de bones keywords, tenen un fort paper en els anuncis de Google Ads, proporciona una relaci\u00f3 directa amb la visibilitat i el futur \u00e8xit de la teva campanya.<\/span><\/li>\n<\/ul>\n

               <\/p>\n

                \n
              • Seleccioneu el tipus de campanya que millor s’adapti a les vostres finalitats<\/b>. Podem comptar amb diferents tipus de campanyes, com: la de cerca, shopping, display, v\u00eddeo, Universal App Campaigns (UAC). Totes proporcionen una manera diferent d’arribar al p\u00fablic objectiu. I \u00e9s important que analitzem quina es pot ajustar millor a la meta que tenim marcada.<\/span><\/li>\n<\/ul>\n

                 <\/p>\n

                  \n
                • Crear anuncis que marquin la difer\u00e8ncia.<\/b> Buscarem la manera de crear anuncis que generin inter\u00e8s, atreguin i alhora expliquin a la perfecci\u00f3 la teva proposta de valor. Per aix\u00f2 ens posarem a la pell del target, de manera que a les seves cerques aparegui la teva marca com a soluci\u00f3.<\/span><\/li>\n<\/ul>\n

                   <\/p>\n

                    \n
                  • Vincular Search Console amb Google Ads<\/b>. Gr\u00e0cies al Search Console tindrem acc\u00e9s a les dades que ens ajudaran a entendre la relaci\u00f3 entre les cerques org\u00e0niques i les campanyes de Google Ads. D’aquesta manera podr\u00e0s con\u00e8ixer com estan arribant els teus anuncis als usuaris que fan cerques en l\u00ednia.<\/span><\/li>\n<\/ul>\n

                     <\/p>\n

                      \n
                    • Analitzar i optimitzar permanentment les campanyes a Google Ads<\/b>. Un cop publicat l’anunci, \u00e9s essencial que analitzem els resultats i fem alguns ajustaments per millorar l’optimitzaci\u00f3 de la campanya que farem.<\/span><\/li>\n<\/ul>\n

                       <\/p>\n

                      \u00a0Els beneficis dels Social Ads que us ajudaran a ascendir<\/b><\/h2>\n

                       <\/p>\n

                      Un dels avantatges m\u00e9s grans de les xarxes socials, \u00e9s que ens permeten connectar amb el nostre p\u00fablic objectiu de forma propera i r\u00e0pida. Podem arribar a crear una comunitat en l\u00ednia relacionada a la teva marca d’una manera senzilla.<\/span><\/p>\n

                       <\/p>\n

                      A V3rtice considerem que aquests s\u00f3n alguns dels beneficis que ens proporcionen fer anuncis a Social Ads:<\/span><\/p>\n

                       <\/p>\n

                        \n
                      • Arribar al p\u00fablic objectiu que hem definit. <\/b>Segmentar el p\u00fablic objectiu \u00e9s imprescindible si volem optimitzar la teva posici\u00f3 com a marca. I amb aquest tipus d’anuncis podrem arribar al tipus de persones a qui volem mostrar els nostres anuncis.<\/span><\/li>\n
                      • ROI m\u00e9s r\u00e0pid d’aconseguir i mesurar.<\/b> En fer qualsevol estrat\u00e8gia de m\u00e0rqueting sempre esperem a tenir un ROI positiu. Per\u00f2 hi ha canals dels quals \u00e9s m\u00e9s dif\u00edcil de mesurar o de con\u00e8ixer el resultat. Un avantatge d’usar Social Ads \u00e9s que el mesurament del ROI pot ser gaireb\u00e9 immediat gr\u00e0cies a la simplicitat que comporta controlar-lo.<\/span><\/li>\n<\/ul>\n

                         <\/p>\n

                          \n
                        • No cal col\u00b7locar un pressupost elevat.<\/b> En aquest tipus d’eina, no cal fer servir un alt pressupost, aquest pot estar limitat i, tot i aix\u00f2, podrem obtenir l’efectivitat que busquem o fins i tot m\u00e9s.<\/span><\/li>\n<\/ul>\n

                           <\/p>\n

                            \n
                          • El rem\u00e0rqueting<\/b>. Gr\u00e0cies al rem\u00e0rqueting podrem impactar persones que han visitat una p\u00e0gina web en concret. De manera que si han afegit un article a la cistella i se’n van sense acabar la compra, podrem mostrar anuncis a aquest tipus de persones i tractar de conv\u00e8ncer-los per finalitzar-la.<\/span><\/li>\n<\/ul>\n

                             <\/p>\n

                              \n
                            • Augmentar la notorietat de la teva marca<\/b>. El Social Ads ens permet augmentar la notorietat de la teva marca.<\/span><\/li>\n<\/ul>\n

                               <\/p>\n

                              \u00c9s generalment recomanada l’opci\u00f3 dels anuncis en v\u00eddeo, perqu\u00e8 els costos no s\u00f3n gaire elevats i serveixen per acabar d’educar i conv\u00e8ncer les persones deixant-los clar que la teva empresa ser\u00e0 la millor opci\u00f3 que podran triar.<\/span><\/p>\n

                               <\/p>\n

                              Els consells perqu\u00e8 la teva campanya triomfi amb Social Ads i V3rtice.\u00a0<\/b><\/h2>\n

                               <\/p>\n

                              Aconseguir que la teva marca triomfi a Social Ads, pot passar. \u00bfCom? Sempre que tinguem en compte uns factors que durem a terme si comptes amb nosaltres per realitzar aquest proc\u00e9s de la teva empresa.<\/span><\/p>\n

                               <\/p>\n

                                \n
                              • Com s’ha esmentat anteriorment, un dels avantatges de fer anuncis a Social Ads \u00e9s la facilitat que ens dona de poder segmentar el target. \u00c9s per aix\u00f2 que ens ajustem a aquest consell:<\/span> segmentar molt b\u00e9 per arribar al p\u00fablic de la teva marca.<\/b><\/li>\n<\/ul>\n

                                 <\/p>\n

                                Buscarem quin tipus de segmentaci\u00f3 pot aportar cada plataforma de Social Ads a la teva entitat i triarem aquelles audi\u00e8ncies en qu\u00e8 ens interessi impactar i sapiguem que donaran bons resultats.<\/span><\/p>\n

                                 <\/p>\n

                                  \n
                                • La imatge i la creativitat s\u00f3n claus en aquesta eina<\/b>. Com ja sabem, totes les plataformes de Social Ads treballen amb imatges o v\u00eddeos. Aix\u00ed doncs, la creativitat presenta un gran paper en aquesta funci\u00f3.<\/span><\/li>\n<\/ul>\n

                                   <\/p>\n

                                  \u00c9s important que innovem, provem idees diferents, juguem amb els colors, la tipografia, la m\u00fasica, entre altres coses. Hem d’aconseguir que siguem nosaltres els que impactem sobre la persona i no pas una altra marca.<\/span><\/p>\n

                                   <\/p>\n

                                    \n
                                  • Cuidarem els teus copys<\/b>. El text que farem servir t\u00e9 una pres\u00e8ncia molt forta en aquest tipus d’anuncis, \u00e9s per aix\u00f2 que cal aprendre a crear els teus copys en funci\u00f3 de la plataforma on te’n vagis a publicitar, per\u00f2 per aix\u00f2 podr\u00e0s comptar amb la nostra ajuda. Ja que a V3rtice comptem amb professionals que coneixen aquest tipus de funci\u00f3.<\/span><\/li>\n<\/ul>\n

                                     <\/p>\n

                                    Les descripcions que es facin han de ser atractives, que incloguin emojis i CTAs (Calls To Action).<\/span><\/p>\n

                                     <\/p>\n

                                      \n
                                    • Definim b\u00e9 el teu objectiu i el KPI<\/b>. \u00c9s totalment indispensable deixar clar i saber la finalitat que cerques. I \u00e9s que segons la plataforma que vulguis publicitar-te, cal fer servir un tipus d’estrat\u00e8gia diferent i fins i tot el tipus de target a qu\u00e8 dirigir-se, depenent del que busquis. Per a aquesta activitat ens tindreu a nosaltres, ja que podrem adaptar les vostres necessitats a cadascuna de les plataformes amb les estrat\u00e8gies necess\u00e0ries.<\/span><\/li>\n<\/ul>\n

                                       <\/p>\n

                                      A m\u00e9s, \u00e9s important que establim uns KPI per saber si els objectius de la teva campanya s’han aconseguit.<\/span><\/p>\n

                                       <\/p>\n

                                      Per a tot aquest tipus de tasques pots comptar amb nosaltres i portarem a terme una bona estrat\u00e8gia personalitzada a les eines de Google i Social Ads, basant-nos en les teves necessitats i objectius. Amb els nostres especialistes trobarem la millor estrat\u00e8gia de segmentaci\u00f3 i buscarem les plataformes que m\u00e9s representin la teva marca. \u00a1Amb V3rtice augmentar\u00e0s les vendes i la reputaci\u00f3!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

                                      Una campanya paid \u00e9s un conjunt d’accions publicit\u00e0ries per atraure nous clients mitjan\u00e7ant diferents mitjans de comunicaci\u00f3, aix\u00f2 inclou t\u00e8cniques de SEM (com Social i Google ads) que ajuden a augmentar aquesta funci\u00f3.   \u00bfQu\u00e8 et podem proporcionar a V3rtice?   A V3rtice duem a terme diversos serveis que faran que la teva empresa sigui […]<\/p>\n","protected":false},"author":15,"featured_media":20591,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-9515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"M\u00e0rqueting 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estrat\u00e8gia personalitzada de social ads i Google Ads - V3RTICE<\/title>\n<meta name=\"description\" content=\"Amb les campanyes paid com Google i Social Ads aconseguir\u00e0s una estrat\u00e8gia personalitzada i una \u00e0mplia expansi\u00f3 en curt termini i immediat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/aconsegueix-la-teva-estrategia-personalitzada-de-social-ads-i-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aconsegueix estrat\u00e8gia personalitzada de social ads i Google Ads - V3RTICE\" \/>\n<meta property=\"og:description\" content=\"Amb les campanyes paid com Google i Social Ads aconseguir\u00e0s una estrat\u00e8gia personalitzada i una \u00e0mplia expansi\u00f3 en curt termini i immediat.\" \/>\n<meta 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