{"id":9352,"date":"2022-07-18T07:23:51","date_gmt":"2022-07-18T05:23:51","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/?p=9352"},"modified":"2025-06-05T09:38:58","modified_gmt":"2025-06-05T07:38:58","slug":"el-raco-seo-paraules-claus-per-intencio-2","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/el-raco-seo-paraules-claus-per-intencio-2\/","title":{"rendered":"El rac\u00f3 SEO: Paraules claus per intenci\u00f3"},"content":{"rendered":"\n<p><strong>\u00bfQu\u00e8 s\u00f3n el SEO i les paraules clau?<\/strong><\/p>\n\n\n\n<p>Per a crear un enteniment de qu\u00e8 s\u00f3n les paraules clau, \u00e9s important que abans ens introdu\u00efm en el que \u00e9s el SEO (Searching Engine Optimization). Es tracta d'una agrupaci\u00f3 d'eines que optimitzen en els motors de recerca, \u00e9s a dir, millora la visibilitat d'una web perqu\u00e8 apareguin millors resultats de recerca de manera estructurada.<\/p>\n\n\n\n<p>Una vegada tenim la idea del que \u00e9s el SEO, abans d'entendre qu\u00e8 \u00e9s la intenci\u00f3 de les paraules clau, hem de tenir ben clar el que s\u00f3n les paraules clau (keywords) com a tal. \u00c9s un termini o frase que fan servir els usuaris per portar a lloc una recerca en internet. Si les coneixem i les saben fer servir com toca, ens pot permetre comen\u00e7ar a pensar en estrat\u00e8gies que ajudin a fer que un lloc web es col\u00b7loqui m\u00e9s amunt en els motors de recerca, amb les keyword Google t\u00e9 en compte i compren el que la persona est\u00e0 cercant.<\/p>\n\n\n\n<p>Coneixent aix\u00f2 ja podem resoldre la pregunta: \u00bfQu\u00e8 \u00e9s la intensitat d'una paraula clau? S\u00f3n les diferents situacions en les quals un usuari vol realitzar una recerca determinada. I darrere d'ella hi ha una inquietud o un problema que cerca resoldre, tenint una oculta intenci\u00f3 o un prop\u00f2sit. \u00c9s important poder-ho identificar, \u00e9s per aix\u00f2 que la intenci\u00f3 de les paraules clau tenen una posici\u00f3 vital, ja que ens permeten anticipar-mos i a preveure les accions que vagin a dur a terme els usuaris interessats en internet.<\/p>\n\n\n\n<p><strong>El 4 tipus de paraules clau segons la intenci\u00f3 de recerca:&nbsp;<\/strong><\/p>\n\n\n\n<p>\u00c9s essencial con\u00e8ixer els 4 tipus de paraules clau segons la seva intenci\u00f3 per a poder identificar el prop\u00f2sit que t\u00e9 l'usuari en la seva recerca per internet, d'aquesta manera podrem anticipar les seves acciones i anar-hi m\u00e9s r\u00e0pids a l'hora de ser la seva soluci\u00f3.<\/p>\n\n\n\n<p>Podem comptar amb els seg\u00fcents tipus de paraules clau:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Les comercials:<\/strong> quan un usuari vol executar una compra, abans realitza una recerca amb tal d'informar-se i escollir la millor opci\u00f3.<\/li><li><strong>Les informatives:<\/strong> \u00e9s molt com\u00fa entre les persones que duguin a terme recerques generals o espec\u00edfiques respecte a certs temes, sense tenir relaci\u00f3 amb una compra. Nom\u00e9s per obtenir la informaci\u00f3.<\/li><li><strong>Les transaccionals:<\/strong> en aquest tipus de keyword l'usuari t\u00e9 una clara intenci\u00f3, portar a terme una compra. \u00c9s per aix\u00f2 que fa una recerca per a poder adquirir el producte o servei que li interessa.<\/li><li><strong>Les navegacions:<\/strong> la persona fa una recerca del nom espec\u00edfic d'una marca o els productes d'aquesta, per a poder tenir acc\u00e9s a la p\u00e0gina web oficial.<\/li><\/ol>\n\n\n\n<p><strong>\u00bfQuins s\u00f3n els beneficis de saber analitzar la intenci\u00f3 de les paraules clau?<\/strong><\/p>\n\n\n\n<p>En tenir m\u00e9s clar els diferents conceptes, i el tipus d'intenci\u00f3 en les paraules clau que existeixen, podem tenir una vaga idea dels beneficis que t\u00e9 analitzar els prop\u00f2sits ocults de les persones a trav\u00e9s de les keywords. Per\u00f2 perqu\u00e8 se'ns quedi de manera m\u00e9s clara, aqu\u00ed tenim els beneficis de saber analitzar-les:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Arribar a un p\u00fablic objectiu;<\/strong> si coneixes la intenci\u00f3 que t\u00e9 l'usuari en fer servir les paraules clau, podr\u00e0s saber la informaci\u00f3 que est\u00e0 cercant el teu p\u00fablic <strong>objectiu i adaptar el teu contingut a ell.<\/strong><\/li><li><strong>Captar i fidelitzar al consumidor;<\/strong> gr\u00e0cies a la comprensi\u00f3 de la interpretaci\u00f3 oculta de les keywords, podr\u00e0s escollir les que millor s'adeq\u00fcen a la teva web i contingut. A m\u00e9s a m\u00e9s d'arribar a un p\u00fablic objectiu i obtenir clients nous.<\/li><li><strong>Posicionament en la web;<\/strong> havent analitzat les paraules clau i amb l'ajuda de les eines del SEO. El contingut que hagis creat, adaptat a les intencions de recerca en ell, podr\u00e0s posicionar la teva web en els buscadors aconseguint la postura entre els primers resultats.<\/li><li><strong>Esbrinar en quin punt del viatge es troba l'usuari<\/strong>; coneixent la intenci\u00f3 de les paraules clau, podr\u00e0s con\u00e8ixer el que cerquen els usuaris i en quin punt del viatge es troben per captar possibles nous clients. D'aquesta manera si el que tu ofereixes \u00e9s el que estan cercant, les teves vendes augmentaran.<\/li><\/ol>\n\n\n\n<p><strong>Consells de V3rtice per a seleccionar paraules clau i millorar el teu SEO:<\/strong><\/p>\n\n\n\n<p>En V3rtice ens interessa poder-te ajudar a millorar el SEO de la teva empresa, \u00e9s per aix\u00f2 que us volem compartir uns consells per a portar a terme de la millor manera una investigaci\u00f3 de paraules clau en la ind\u00fastria:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Identific<strong>ar els temes d'inter\u00e8s en la teva ind\u00fastria.<\/strong> \u00c9s important con\u00e8ixer el tipus de contingut que li interessa als teus consumidors. El pot ajudar a con\u00e8ixer a trav\u00e9s de: el teu buyer persona o client ideal, les preguntes m\u00e9s freq\u00fcents dels teus clients o els comentaris i les opinions respecte als teus productes i serveis.<\/li><li><strong>Transformar les paraules clau<\/strong>. Quan no coneixes els problemes o oportunitats has de crear el contingut i fixar uns terminis de recerca. Hi ha tres factors que determinen la qualitat d'una keyword: el volum, la compet\u00e8ncia i la intenci\u00f3.<\/li><li><strong>Usa paraules clau en la construcci\u00f3 de llocs web.<\/strong> Al tenir recollit els temes i les paraules clau assignades a cadascun d'ells. Incorpora-les en el teu contingut i la teva p\u00e0gina web, pots col\u00b7locar-les en: els t\u00edtols de les teves p\u00e0gines web, en els diferents CTA's, en metadades, entre altres.<\/li><li>Hi ha moltes<strong> eines que ajuden amb la investigaci\u00f3 de paraules clau<\/strong>, i moltes vegades amb la versi\u00f3 gratu\u00efta \u00e9s suficient. Aquestes s\u00f3n algunes:Google Planificador de palabras, SemRush, KWFinder, Moz palabra clave Explorador, Buzzsumo y HitTail.<\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e8 s\u00f3n el SEO i les paraules clau? Per a crear un enteniment de qu\u00e8 s\u00f3n les paraules clau, \u00e9s important que abans ens introdu\u00efm en el que \u00e9s el SEO (Searching Engine Optimization). Es tracta d&#8217;una agrupaci\u00f3 d&#8217;eines que optimitzen en els motors de recerca, \u00e9s a dir, millora la visibilitat d&#8217;una web perqu\u00e8 [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":19507,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-9352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"M\u00e0rqueting Digital","term_id":113,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/marketing-digital-ca-2\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2022\/07\/el-rincon-seo-blog-150x150.webp","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2022\/07\/el-rincon-seo-blog-300x169.webp","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2022\/07\/el-rincon-seo-blog-768x433.webp","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2022\/07\/el-rincon-seo-blog-1024x577.webp","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2022\/07\/el-rincon-seo-blog-1536x865.webp","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2022\/07\/el-rincon-seo-blog.webp","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2022\/07\/el-rincon-seo-blog.webp","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2022\/07\/el-rincon-seo-blog.webp","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2022\/07\/el-rincon-seo-blog.webp","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2022\/07\/el-rincon-seo-blog.webp","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2022\/07\/el-rincon-seo-blog.webp","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2022\/07\/el-rincon-seo-blog.webp","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2022\/07\/el-rincon-seo-blog.webp","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2022\/07\/el-rincon-seo-blog.webp","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2022\/07\/el-rincon-seo-blog.webp","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2022\/07\/el-rincon-seo-blog.webp","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2022\/07\/el-rincon-seo-blog.webp"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El rac\u00f3 SEO: Paraules claus per intenci\u00f3 - V3RTICE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/el-raco-seo-paraules-claus-per-intencio-2\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El rac\u00f3 SEO: Paraules claus per intenci\u00f3 - V3RTICE\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e8 s\u00f3n el SEO i les paraules clau? Per a crear un enteniment de qu\u00e8 s\u00f3n les paraules clau, \u00e9s important que abans ens introdu\u00efm en el que \u00e9s el SEO (Searching Engine Optimization). Es tracta d&#8217;una agrupaci\u00f3 d&#8217;eines que optimitzen en els motors de recerca, \u00e9s a dir, millora la visibilitat d&#8217;una web perqu\u00e8 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/el-raco-seo-paraules-claus-per-intencio-2\/\" \/>\n<meta property=\"og:site_name\" content=\"V3RTICE\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-18T05:23:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-05T07:38:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2022\/07\/el-rincon-seo-blog.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1640\" \/>\n\t<meta property=\"og:image:height\" content=\"924\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"B3rtriz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"B3rtriz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/el-raco-seo-paraules-claus-per-intencio-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/el-raco-seo-paraules-claus-per-intencio-2\\\/\"},\"author\":{\"name\":\"B3rtriz\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#\\\/schema\\\/person\\\/8b27d311e173c2b5448742b03333f591\"},\"headline\":\"El rac\u00f3 SEO: Paraules claus per intenci\u00f3\",\"datePublished\":\"2022-07-18T05:23:51+00:00\",\"dateModified\":\"2025-06-05T07:38:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/el-raco-seo-paraules-claus-per-intencio-2\\\/\"},\"wordCount\":992,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/el-raco-seo-paraules-claus-per-intencio-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/el-rincon-seo-blog.webp\",\"articleSection\":[\"M\u00e0rqueting Digital\"],\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/el-raco-seo-paraules-claus-per-intencio-2\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/el-raco-seo-paraules-claus-per-intencio-2\\\/\",\"url\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/el-raco-seo-paraules-claus-per-intencio-2\\\/\",\"name\":\"El rac\u00f3 SEO: Paraules claus per intenci\u00f3 - 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