{"id":4079,"date":"2020-12-04T00:00:00","date_gmt":"2020-12-03T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2020\/12\/04\/shoploop-estrategia-marqueting-digital\/"},"modified":"2025-06-05T09:38:59","modified_gmt":"2025-06-05T07:38:59","slug":"shoploop-estrategia-marqueting-digital","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/shoploop-estrategia-marqueting-digital\/","title":{"rendered":"Com pot Shoploop ajudar a la teva estrat\u00e8gia digital?"},"content":{"rendered":"
Generalment quan ens crida l\u2019atenci\u00f3 un producte a trav\u00e9s d\u2019una xarxa social, intentem buscar ressenyes per veure les utilitats d\u2019aquest i sobretot per comprovar a trav\u00e9s de l\u2019experi\u00e8ncia – normalment d\u2019influencers – o d\u2019usuaris an\u00f2nims tot all\u00f2 que necessitem saber abans d\u2019obtenir-lo. <\/span><\/div>\n
\u00a0<\/span><\/div>\n
Una vegada el producte ens ha conven\u00e7ut i volem comprar-lo, hem d\u2019anar a una altra aplicaci\u00f3 per adquirir-lo. Com veus, \u00e9s un proc\u00e9s bastant lent i en el que es necessiten tres aplicacions diferents. <\/span><\/div>\n
\u00a0<\/span><\/div>\n
Sabem que \u00e9s frustrant perdre tant de temps per un sol producte, per\u00f2 i si et digu\u00e9ssim que ja hi ha una manera per unir aquests tres conceptes en un? <\/span><\/div>\n
\u00a0<\/span><\/div>\n
\n

En el post d\u2019avui t\u2019explicarem tot el que necessites saber de Shoploop<\/b>, la nova app del moment<\/b>.<\/span><\/p>\n

 <\/p>\n<\/div>\n

\u00a0<\/span><\/div>\n

Qu\u00e8 \u00e9s Shoploop?<\/span><\/h2>\n
<\/div>\n
\n

Shoploop \u00e9s una nova aplicaci\u00f3 que ha creat Google<\/b> i que tot i tenir caracter\u00edstiques molt similars a la xarxa social TikTok t\u00e9 algunes variacions. Doncs, el seu prop\u00f2sit \u00e9s molt m\u00e9s comercial. Serveix perqu\u00e8 la compra en l\u00ednia sigui molt m\u00e9s f\u00e0cil, r\u00e0pida i entretinguda<\/b>.<\/span><\/p>\n

 <\/p>\n<\/div>\n

\u00a0<\/span><\/div>\n

Com funciona Shoploop?<\/span><\/h2>\n
<\/div>\n
El seu funcionament \u00e9s molt simple. Els usuaris poden veure v\u00eddeos de fins a noranta segons <\/b>de duraci\u00f3, on hi ha demostracions i ressenyes dels productes que es venen. D\u2019aquesta manera, el possible consumidor t\u00e9 una aproximaci\u00f3 de com \u00e9s<\/span>,<\/span> aix\u00ed com per exemple com s\u2019utilitza i les seves propietats i funcionalitats. A m\u00e9s a m\u00e9s, els diferents v\u00eddeos es van reproduint en bucle, tot i que el principal problema \u00e9s que solament est\u00e0 pensat – de moment – pel sector de bellesa i cosm\u00e8tica<\/b>. <\/span><\/div>\n
\u00a0<\/span><\/div>\n
El principal objectiu d\u2019aquesta aplicaci\u00f3 \u00e9s que els v\u00eddeos ajudin als usuaris a trobar nous productes i que el proc\u00e9s de compra no sigui tan enrevessat. De tal forma que els usuaris poden \u201cdescobrir, avaluar mitjan\u00e7ant les diferents ressenyes, i comprar els productes\u201d a trav\u00e9s d\u2019una \u00fanica plataforma<\/b>, sense la necessitat d\u2019haver-se de moure del lloc web per fer aquestes tres coses. <\/span><\/div>\n
\u00a0<\/span><\/div>\n
Tal com hem comentat anteriorment, de moment nom\u00e9s ofereix productes de bellesa com maquillatge, cura de la pell, el cabell i les ungles. Tot i que els seus creadors ja han anunciat que estan treballant per afegir-hi noves categories. Tamb\u00e9 es poden guardar aquells articles d\u2019inter\u00e8s, per comprar-los al mateix moment o m\u00e9s tard, al gust del consumidor, com en qualsevol botiga en l\u00ednia.<\/span><\/div>\n
\u00a0<\/span><\/div>\n
L\u2019aplicaci\u00f3 funciona com una xarxa social; li permet a l\u2019usuari seguir els creadors dels v\u00eddeos i a m\u00e9s, compartir-los amb familiars i amics. Tothom que t\u00e9 l\u2019aplicaci\u00f3, pot pujar-hi contingut audiovisual. <\/span><\/div>\n
\u00a0<\/span><\/div>\n
De moment nom\u00e9s est\u00e0 disponible per a tel\u00e8fons m\u00f2bils, per\u00f2 la companyia est\u00e0 treballant per poder traslladar-la a totes les plataformes, o si m\u00e9s no, als ordinadors. <\/span><\/div>\n
\n

\u00a0<\/span><\/p>\n

 <\/p>\n<\/div>\n

Per qu\u00e8 Shoploop \u00e9s perfecte per a les marques?<\/span><\/h2>\n
<\/div>\n
A continuaci\u00f3 t\u2019exposem els millors motius per apostar per Shoploop si tens un e-commerce. <\/span><\/div>\n
\u00a0<\/span><\/div>\n

La seva metodologia connecta amb els usuaris
\n<\/span><\/h3>\n
Una botiga en l\u00ednia \u00e9s molt \u00fatil per ensenyar-nos com \u00e9s un producte, com queda a trav\u00e9s d\u2019una imatge i les seves particularitats, sense haver d\u2019acudir a una botiga f\u00edsica. El problema \u00e9s que moltes vegades, les imatges tenen una breu distorsi\u00f3 de la realitat. Per aix\u00f2, gr\u00e0cies al fet que la forma d\u2019ensenyar els productes \u00e9s a trav\u00e9s de v\u00eddeo-tutorials, li deixa a l\u2019espectador una imatge m\u00e9s exhaustiva d\u2019all\u00f2 que li interessa i una comprovaci\u00f3 de com \u00e9s. <\/b>Tamb\u00e9 fa el producte m\u00e9s tangible i atractiu.<\/span><\/div>\n
\u00a0<\/span><\/div>\n

Contingut interessant per l\u2019usuari<\/span><\/h3>\n
Com que la majoria de v\u00eddeos que hi ha publicats s\u00f3n d\u2019influencers del sector, \u00e9s una forma d\u2019atraure encara m\u00e9s els productes que aquestes ofereixen. A m\u00e9s a m\u00e9s, com hi ha una gran quantitat de persones que pugen contingut, \u00e9s m\u00e9s f\u00e0cil que els usuaris se sentin identificats amb algun d\u2019ells.<\/span><\/div>\n
\u00a0<\/span><\/div>\n

Aprofita el consum en l\u00ednia de l\u2019usuari<\/span><\/h3>\n
Shoploop neix com una necessitat de reduir un proc\u00e9s tan llarg com \u00e9s el de descobrir, investigar i adquirir. Est\u00e0 integrat en una \u00fanica aplicaci\u00f3, i on a tan sols un clic pots obtenir all\u00f2 que t\u2019agrada. Li proporciona al consumidor facilitat, comoditat i temps en el proc\u00e9s de compra en l\u00ednia. <\/span><\/div>\n
\u00a0<\/span><\/div>\n

Possibilitat d\u2019afegir anuncis<\/span><\/h3>\n
De moment encara no se\u2019n sap res, per\u00f2 tenint en compte que la plataforma est\u00e0 creada per Google, no seria estrany que molt aviat a trav\u00e9s de Google Ads s\u2019hi insereixin anuncis. No deixa de ser un nou recurs que les empreses poden aprofitar per arribar a l\u2019audi\u00e8ncia a trav\u00e9s d\u2019un contingut molt m\u00e9s interactiu. <\/span><\/div>\n
\u00a0<\/span><\/div>\n
\u00a0<\/span><\/div>\n
L\u2019aplicaci\u00f3 encara no est\u00e0 disponible al mercat espanyol, ja que el llan\u00e7ament ha sigut als Estats Units i de moment ha sortit de forma experimental per veure l\u2019engagement que genera. <\/span><\/div>\n
\u00a0<\/span><\/div>\n
Quant tardarem a poder gaudir de tals avantatges en una sola aplicaci\u00f3? <\/span><\/div>\n
\u00a0<\/span><\/div>\n
<\/div>\n

La teva estrat\u00e8gia digital amb Shoploop preparada pel canvi <\/span><\/h2>\n
<\/div>\n
A V3rtice, com ag\u00e8ncia de m\u00e0rqueting digital<\/a><\/span>\u00a0des de fa m\u00e9s de deu anys, treballem constantment per la innovaci\u00f3 i per poder oferir als nostres clients el millor assessorament en les seves estrat\u00e8gies digitals. Contacta amb nosaltres, podem canviar el futur de la teva empresa! <\/span><\/div>\n","protected":false},"excerpt":{"rendered":"

Tot el que necessites saber de la nova aplicació de Google a tan sols un clic.
<\/span><\/p>\n","protected":false},"author":15,"featured_media":19450,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-4079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"M\u00e0rqueting Digital","term_id":113,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/marketing-digital-ca-2\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2020\/12\/shoploop-estrategia-digital-150x150.webp","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2020\/12\/shoploop-estrategia-digital-300x169.webp","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2020\/12\/shoploop-estrategia-digital-768x433.webp","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2020\/12\/shoploop-estrategia-digital-1024x577.webp","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2020\/12\/shoploop-estrategia-digital-1536x865.webp","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2020\/12\/shoploop-estrategia-digital.webp","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2020\/12\/shoploop-estrategia-digital.webp","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2020\/12\/shoploop-estrategia-digital.webp","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2020\/12\/shoploop-estrategia-digital.webp","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2020\/12\/shoploop-estrategia-digital.webp","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2020\/12\/shoploop-estrategia-digital.webp","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2020\/12\/shoploop-estrategia-digital.webp","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2020\/12\/shoploop-estrategia-digital.webp","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2020\/12\/shoploop-estrategia-digital.webp","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2020\/12\/shoploop-estrategia-digital.webp","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2020\/12\/shoploop-estrategia-digital.webp","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2020\/12\/shoploop-estrategia-digital.webp"},"yoast_head":"\nCom pot Shoploop ajudar a la teva estrat\u00e8gia digital? - V3RTICE<\/title>\n<meta name=\"description\" content=\"Descobreix com fer estrat\u00e8gia digital amb Shoploop. 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