{"id":4078,"date":"2020-11-12T00:00:00","date_gmt":"2020-11-11T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2020\/11\/12\/claus-estrategia-cro\/"},"modified":"2025-06-05T09:38:59","modified_gmt":"2025-06-05T07:38:59","slug":"claus-estrategia-cro","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/claus-estrategia-cro\/","title":{"rendered":"Claus per dissenyar una estrat\u00e8gia CRO guanyadora"},"content":{"rendered":"
S\u00f3n moltes les empreses que des de fa anys han traslladat el focus del seu negoci a l\u2019entorn digital, buscant arribar a m\u00e9s p\u00fablic i prestant atenci\u00f3 a canals de venda m\u00e9s efectius. Fins i tot, hi ha negocis que no han canviat al 100% el seu enfocament que es mostren actius i tenen visibilitat a la xarxa per generar m\u00e9s vendes. Per aix\u00f2, cada dia apareix m\u00e9s i m\u00e9s compet\u00e8ncia, fet que obliga els negocis digitals a millorar en totes les \u00e0rees de la seva part en l\u00ednia.<\/span><\/div>\n
\u00a0<\/span><\/div>\n
Entre les moltes opcions que existeixen per optimitzar els recursos virtuals dels negocis, existeix un concepte clau per les botigues en l\u00ednia. \u00c9s el que s\u2019anomena \u201cConversion Rate Optimization\u201d (CRO), que consisteix en l\u2019optimitzaci\u00f3 de la taxa de conversi\u00f3 en una web. Una bona estrat\u00e8gia CRO pot aconseguir que augmenti el nombre d\u2019usuaris que compren a la botiga respecte al nombre total d\u2019usuaris que la visiten. <\/span><\/div>\n
\u00a0<\/span><\/div>\n

M\u00e8triques d\u2019an\u00e0lisi CRO<\/span><\/h2>\n
<\/div>\n
Per fer-ho, els experts CRO es fixen en determinats aspectes de la web i els analitzen per aconseguir millors resultats. Entre altres m\u00e8triques, es fixen amb la taxa de conversi\u00f3, la taxa de rebot, l\u2019efectivitat de la passarel\u00b7la de pagament, la seguretat que transmet el lloc web o com la web guia l\u2019usuari des de la seva entrada fins a la seva sortida, i si aquesta \u00e9s efectiva per generar la venda. <\/span><\/div>\n
\u00a0<\/span><\/div>\n
Si b\u00e9, aquestes dades haurien de ser analitzades per professionals de l\u2019Anal\u00edtica Digital, per trobar els punts m\u00e9s interessants, nosaltres t\u2019oferim diversos consells per millorar la teva estrat\u00e8gia CRO i aconseguir m\u00e9s vendes. <\/span><\/div>\n
\u00a0<\/span><\/div>\n

Estrat\u00e8gia CRO <\/span><\/h3>\n
Sembla evident, per\u00f2 la planificaci\u00f3 i organitzaci\u00f3 de l\u2019estrat\u00e8gia que es vol aconseguir, s\u00f3n els elements m\u00e9s importants per millorar la taxa de conversi\u00f3 de la web. Per aix\u00f2, el que s\u2019ha de tenir en compte des d\u2019un primer moment \u00e9s quines m\u00e8triques mostren millors i pitjors dades actualment i actuar sobre aquells elements de la web que depenen de cada una per millorar-les. Realitzar proves i tests a la web per comprovar el comportament d\u2019aquesta sobre les accions dels usuaris \u00e9s un bon punt de partida per comprovar que no existeixen grans errors o car\u00e8ncies que entorpeixin la navegaci\u00f3 del comprador. <\/span><\/div>\n
\u00a0<\/span><\/div>\n

Arquitectura web i cercadors<\/span><\/h3>\n
\n

Si entres a un supermercat i no trobes res del que est\u00e0s buscant, el m\u00e9s probable \u00e9s que et dirigeixis al que s\u00ed que ho facis sense cap problema. Amb les p\u00e0gines web, aquesta presa de decisi\u00f3 \u00e9s molt m\u00e9s r\u00e0pida, i amb un simple clic s\u2019hi pot accedir. Per aix\u00f2, una bona arquitectura web a l\u2019hora de presentar els productes i la informaci\u00f3 \u00e9s clau perqu\u00e8 l\u2019usuari trobi all\u00f2 que busca i ho vegi tot ordenat i de f\u00e0cil acc\u00e9s. Una bona forma d\u2019ajudar als usuaris perqu\u00e8 trobin all\u00f2 que estan buscant, \u00e9s a trav\u00e9s d\u2019un cercador intern. I no t\u2019oblidis d\u2019utilitzar filtres en el cercador!<\/span><\/p>\n

 <\/p>\n<\/div>\n

<\/div>\n

Crear una web atractiva<\/span><\/h3>\n
La teva web no nom\u00e9s \u00e9s la teva botiga, sin\u00f3 que tamb\u00e9 \u00e9s el teu aparador. Cuidar l\u2019aspecte visual tant dels men\u00fas i de la p\u00e0gina en general com de les fitxes de producte \u00e9s fonamental perqu\u00e8 generi sensaci\u00f3 de confian\u00e7a i de professionalitat. Moltes vegades, apostar per un bon servei de disseny i efectuar un shooting fotogr\u00e0fic seran inversions necess\u00e0ries. <\/span><\/div>\n
\u00a0<\/span><\/div>\n

Optimitzar CTA<\/span><\/h3>\n
Els CTA o Call To Action, s\u00f3n els botons i indicatius que s\u2019utilitzen en la web perqu\u00e8 els usuaris realitzin alguna acci\u00f3, com afegir un producte a la cistella o subscriure\u2019s a la newsletter, per exemple. Perqu\u00e8 funcionin millor, han de tenir missatges molt senzills i directes i ser f\u00e0cilment identificables. Si els teus CTA destaquen, ser\u00e0 molt m\u00e9s probable que els usuaris realitzin l\u2019acci\u00f3 que se\u2019ls demana. <\/span><\/div>\n
\u00a0<\/span><\/div>\n

Respectar la privacitat dels usuaris<\/span><\/h3>\n
Per llei, \u00e9s obligatori mostrar la informaci\u00f3 sobre les galetes a l\u2019usuari quan entra a la nostra p\u00e0gina web, per\u00f2 tamb\u00e9 \u00e9s la nostra responsabilitat com a gestors d\u2019una botiga en l\u00ednia, no envair la privacitat de l\u2019usuari de forma innecess\u00e0ria. Per aix\u00f2, si el registre no \u00e9s totalment necessari, sempre haurem d\u2019oferir l\u2019opci\u00f3 que els usuaris no es registrin a la botiga en l\u00ednia, per\u00f2 puguin utilitzar-la de la mateixa forma. Per millorar la taxa de registres es poden utilitzar incentius. <\/span><\/div>\n
\u00a0<\/span><\/div>\n

Crear una passarel\u00b7la de pagament segura<\/span><\/h3>\n
On m\u00e9s usuaris puguin caure en el proc\u00e9s de compra \u00e9s a l\u2019hora de pagar. Per aix\u00f2, les passarel\u00b7les de pagament que fem han de ser totalment user-friendly, buscant en tot moment transmetre la sensaci\u00f3 de seguretat. Per aix\u00f2, es poden utilitzar certificats electr\u00f2nics, partnerships amb grans empreses de pagament i sempre ser molt clars amb les despeses, desglossant-les i sense imprevistos. <\/span><\/div>\n
\n

 <\/p>\n

 <\/p>\n<\/div>\n

Amb aquests consells, ja pots comen\u00e7ar a treballar a la teva botiga en l\u00ednia perqu\u00e8 no tingui rival. Ja saps que el m\u00e9s important \u00e9s fer el que l\u2019usuari trobi all\u00f2 que est\u00e0 buscant de forma f\u00e0cil i pugui comprar-ho encara amb m\u00e9s facilitat. Els resultats, amb una bona estrat\u00e8gia CRO, estan garantits. <\/span><\/div>\n","protected":false},"excerpt":{"rendered":"

Descobreix com realitzar la millor estratègia de Conversion Rate Optimization. <\/span><\/p>\n","protected":false},"author":15,"featured_media":23235,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Sin categor\u00eda","term_id":1,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/sin-categoria\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/conversion-rate-optimization-300x300-1-150x150.png","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/conversion-rate-optimization-300x300-1-300x300.png","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/conversion-rate-optimization-300x300-1.png","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/conversion-rate-optimization-300x300-1.png","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/conversion-rate-optimization-300x300-1.png","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/conversion-rate-optimization-300x300-1.png","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/conversion-rate-optimization-300x300-1.png","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/conversion-rate-optimization-300x300-1.png","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/conversion-rate-optimization-300x300-1.png","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/conversion-rate-optimization-300x300-1.png","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/conversion-rate-optimization-300x300-1.png","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/conversion-rate-optimization-300x300-1.png","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/conversion-rate-optimization-300x300-1.png","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/conversion-rate-optimization-300x300-1.png","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/conversion-rate-optimization-300x300-1.png","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/conversion-rate-optimization-300x300-1.png","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/conversion-rate-optimization-300x300-1.png"},"yoast_head":"\nClaus per dissenyar una estrat\u00e8gia CRO guanyadora - V3RTICE<\/title>\n<meta name=\"description\" content=\"El m\u00e9s important \u00e9s planificar i organitzar l'estrat\u00e8gia que es vol seguir per a millorar la taxa de conversi\u00f3 de la web.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/claus-estrategia-cro\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Claus per dissenyar una estrat\u00e8gia CRO guanyadora - V3RTICE\" \/>\n<meta property=\"og:description\" content=\"El m\u00e9s important \u00e9s planificar i organitzar l'estrat\u00e8gia que es vol seguir per a millorar la taxa de conversi\u00f3 de la web.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/claus-estrategia-cro\/\" \/>\n<meta property=\"og:site_name\" content=\"V3RTICE\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-11T23:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-05T07:38:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/conversion-rate-optimization-300x300-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"B3rtriz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"B3rtriz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/claus-estrategia-cro\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/claus-estrategia-cro\\\/\"},\"author\":{\"name\":\"B3rtriz\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#\\\/schema\\\/person\\\/8b27d311e173c2b5448742b03333f591\"},\"headline\":\"Claus per dissenyar una estrat\u00e8gia CRO guanyadora\",\"datePublished\":\"2020-11-11T23:00:00+00:00\",\"dateModified\":\"2025-06-05T07:38:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/claus-estrategia-cro\\\/\"},\"wordCount\":921,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/claus-estrategia-cro\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/conversion-rate-optimization-300x300-1.png\",\"articleSection\":[\"Sin categor\u00eda\"],\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/claus-estrategia-cro\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/claus-estrategia-cro\\\/\",\"url\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/claus-estrategia-cro\\\/\",\"name\":\"Claus per dissenyar una estrat\u00e8gia CRO guanyadora - 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