{"id":4077,"date":"2020-11-03T00:00:00","date_gmt":"2020-11-02T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2020\/11\/03\/esdeveniments-virtuals-estrategia-digital-2020\/"},"modified":"2025-06-05T09:38:59","modified_gmt":"2025-06-05T07:38:59","slug":"esdeveniments-virtuals-estrategia-digital-2020","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/esdeveniments-virtuals-estrategia-digital-2020\/","title":{"rendered":"Esdeveniments virtuals com a estrat\u00e8gia digital el 2020"},"content":{"rendered":"
\n

Aquest 2020, la COVID-19 ha canviat molts aspectes de la nostra vida quotidiana. El nostre dia a dia ja ha sofert un enorme esfor\u00e7 d’adaptaci\u00f3, tant en l’\u00e0mbit personal com professional per continuar duent a terme projectes. Ara que les coses s’han posat encara m\u00e9s dif\u00edcils, les empreses han hagut de traslladar el seu negoci offline<\/span> a l’online\u00a0en la majoria dels casos, i sempre que ha sigut possible.<\/p>\n

 <\/p>\n<\/div>\n

\n

V3rtice<\/span>, com ag\u00e8ncia de m\u00e0rqueting digital de m\u00e9s de deu anys d’experi\u00e8ncia, ha ajudat diversos clients a digitalitzar-se en un temps r\u00e8cord i a crear noves estrat\u00e8gies de m\u00e0rqueting digital per potenciar l’apartat virtual del seu negoci. Entre moltes opcions, una de les principals accions que les empreses han dut a terme per generar m\u00e9s reconeixement de marca i apropar-se als seus clients han sigut els esdeveniments en l\u00ednia.<\/p>\n

 <\/p>\n<\/div>\n

\n

Queda’t per esbrinar-ne m\u00e9s en les properes l\u00ednies, t’ajudaran a crear els millors esdeveniments a internet.<\/p>\n

 <\/p>\n<\/div>\n

Planificaci\u00f3 i estrat\u00e8gia per a esdeveniments en l\u00ednia<\/h2>\n
\n

Com amb tot, la bona gesti\u00f3 i planificaci\u00f3 d’un esdeveniment s\u00f3n els elements m\u00e9s importants. Tot ha d’estar controlat i, com millor es faci, m\u00e9s es notar\u00e0 el tracte i cura en el resultat final.<\/p>\n

 <\/p>\n<\/div>\n

Elements clau d’un esdeveniment en l\u00ednia<\/h3>\n
    \n
  • Hora de l’esdeveniment: escollir les hores amb m\u00e9s p\u00fablic actiu.<\/li>\n
  • Dia de l’esdeveniment: escollir les dates amb m\u00e9s p\u00fablic disponible.<\/li>\n
  • Tipus d’esdeveniment: Entrevista, seminari web, taula rodona…<\/li>\n
  • Ser\u00e0 p\u00fablic o privat amb invitaci\u00f3?<\/li>\n
  • Qui seran els ponents?<\/li>\n
  • Quina plataforma s’utilitzar\u00e0?<\/li>\n<\/ul>\n

    Eines per fer esdeveniments en l\u00ednia<\/h2>\n
    \n

    Una de les preguntes m\u00e9s importants \u00e9s: quina eina o plataforma utilitzar per fer l’esdeveniment a Internet. No obstant aix\u00f2, la resposta \u00e9s f\u00e0cil si ens fixem en el p\u00fablic objectiu, que ens donar\u00e0 sempre la resposta. \u00c9s f\u00e0cil, si el p\u00fablic est\u00e0 m\u00e9s familiaritzat amb una plataforma que una altra, all\u00ed es<\/span> on haurem de dur a terme el nostre esdeveniment.<\/p>\n

     <\/p>\n<\/div>\n

    \n

    No nom\u00e9s ens centrarem en les eines per fer els seminaris web, i \u00e9s que les xarxes socials permeten els directes des de ja fa anys i s’utilitzen molt, des de Twitch per a continguts de videojocs a Instagram o LinkedIn.<\/p>\n

     <\/p>\n<\/div>\n

    Landing<\/span> page<\/span> per a esdeveniments<\/h2>\n
    \n

    Potser no hi has caigut, per\u00f2 una de les millors formes de convertir al teu p\u00fablic objectiu o que s’apuntin m\u00e9s f\u00e0cilment a l’esdeveniment \u00e9s creant una landing<\/span> page<\/span> espec\u00edfica amb la que els usuaris puguin interactuar-hi de forma r\u00e0pida i senzilla. Ofereix informaci\u00f3 clau sobre l’esdeveniment, convida a l’usuari a participar i guanya’t la seva confian\u00e7a perqu\u00e8 no dubti i acabi assistint al teu esdeveniment en l\u00ednia.<\/p>\n

     <\/p>\n<\/div>\n

    M\u00e0rqueting digital en esdeveniments en l\u00ednia<\/h2>\n

     <\/p>\n

    \n

    P: No ens oblidem que en el m\u00f3n digital existeix molta compet\u00e8ncia i probablement si no apostem pel m\u00e0rqueting, el p\u00fablic no s’assabentar\u00e0 que existeix el nostre esdeveniment. Per aix\u00f2, una estrat\u00e8gia cl\u00e0ssica d’atracci\u00f3 de leads<\/span> a trav\u00e9s de qualsevol canal org\u00e0nic o de pagament ens aportar\u00e0 molta m\u00e9s visibilitat. Per la seva part, l’email m\u00e0rqueting\u00a0ser\u00e0 fonamental per seguir oferint continguts als usuaris i recordar-los-hi que s’han apuntat a l’esdeveniment. No solament atraure, sin\u00f3 que tamb\u00e9 fidelitzar, ser\u00e0 clau perqu\u00e8 l’esdeveniment acabi sent tot un \u00e8xit.<\/p>\n

     <\/p>\n<\/div>\n

    Esdeveniment en l\u00ednia en directe i diferit<\/h2>\n
    Ara que ja has creat l’esdeveniment, atret el p\u00fablic i tot est\u00e0 preparat per comen\u00e7ar, vigila en tot moment que la reproducci\u00f3 en l\u00ednia estigui en funcionament. Per aix\u00f2, guia’t pel feedback dels espectadors i ajusta tots els elements de l’esdeveniment immediatament. Est\u00e0 clar que no tots els usuaris podran assistir-hi en directe, aix\u00ed que, una vegada acabi envia’ls-hi les gravacions a tots els participants perqu\u00e8 puguin veure-la quan vulguin.<\/div>\n","protected":false},"excerpt":{"rendered":"

    Aprèn les claus que portaran el teu esdeveniment virtual a l’èxit. <\/p>\n

    <\/p>\n","protected":false},"author":15,"featured_media":23237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-4077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 & RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/banner-online-events-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/banner-online-events-300x163.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/banner-online-events-768x416.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/banner-online-events-1024x555.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/banner-online-events.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/banner-online-events.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/banner-online-events.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/banner-online-events.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/banner-online-events.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/banner-online-events.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/banner-online-events.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/banner-online-events.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/banner-online-events.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/banner-online-events.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/banner-online-events.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/banner-online-events.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/banner-online-events.jpg"},"yoast_head":"\nEsdeveniments virtuals com a estrat\u00e8gia digital el 2020 - 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