{"id":4074,"date":"2020-10-20T00:00:00","date_gmt":"2020-10-19T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2020\/10\/20\/estrategia-marqueting-digital-crisi-covid\/"},"modified":"2025-06-05T09:39:00","modified_gmt":"2025-06-05T07:39:00","slug":"estrategia-marqueting-digital-crisi-covid","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/estrategia-marqueting-digital-crisi-covid\/","title":{"rendered":"Com adaptar la teva estrat\u00e8gia de m\u00e0rqueting digital a la crisi de la COVID-19"},"content":{"rendered":"
\u00c9s inq\u00fcestionable que la crisi sanit\u00e0ria actual est\u00e0 generant\u00a0grans canvis en la comunicaci\u00f3<\/a> i en el m\u00e0rqueting digital. Durant els \u00faltims mesos s\u2019ha plantejat el debat sobre si \u00e9s un bon moment per refor\u00e7ar la teva estrat\u00e8gia digital o no. No obstant aix\u00f2, molts negocis han progressat en moments de crisi. Les estad\u00edstiques demostren que moltes de les empreses que han seguit invertint en m\u00e0rqueting i comunicaci\u00f3, estan obtenint millors resultats que les que no.<\/span><\/div>\n
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\nCom Ag\u00e8ncia de M\u00e0rqueting Digital et recomanem seguir invertint en m\u00e0rqueting. L\u2019error no \u00e9s el pressupost, sin\u00f3 que es troba en la inversi\u00f3 incorrecta. En aquest post et proposem algunes idees per adaptar la teva campanya a l\u2019actual crisi sanit\u00e0ria. <\/span><\/div>\n
\u00a0<\/span><\/div>\n
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Defineix el teu nou buyer persona<\/span><\/h2>\n
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Amb l\u2019ajuda d\u2019eines com Google Trends, pots fer una cerca sobre com ha canviat el comportament del teu p\u00fablic objectiu. Investiga quines paraules s\u00f3n importants en les cerques. Tamb\u00e9 pots obtenir informaci\u00f3 sobre els teus clients a trav\u00e9s de q\u00fcestionaris en l\u00ednia o entrevistes telef\u00f2niques per saber com est\u00e0 afectant aquesta crisi sanit\u00e0ria a l\u2019hora d\u2019interactuar amb la teva marca.<\/span><\/div>\n
\u00a0<\/span><\/div>\n
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A grans trets, els consumidors ara s\u00f3n m\u00e9s digitals que mai. Utilitzen i compren m\u00e9s per internet. Tamb\u00e9 s\u00f3n m\u00e9s sensibles al preu.<\/span><\/p>\n

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Repensa la teva estrat\u00e8gia digital<\/span><\/h2>\n
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Una vegada has identificat a qui vols dirigir-te, \u00e9s el moment de decidir com. Haur\u00e0s de fer alguns canvis a la teva estrat\u00e8gia. Algunes q\u00fcestions que has de tenir en compte s\u00f3n:<\/span><\/p>\n

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Adaptar el teu missatge<\/span><\/h3>\n
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Cada vegada els consumidors s\u00f3n m\u00e9s sensibles. Per aix\u00f2, el to que has d\u2019utilitzar a la teva nova estrat\u00e8gia digital ha de ser m\u00e9s emotiu i encoratjador que mai. Els missatges positius, esperan\u00e7adors i emocionals augmenten la connexi\u00f3 amb l\u2019audi\u00e8ncia. Amb aix\u00f2, no solament captar\u00e0s l\u2019atenci\u00f3 de nous clients, sin\u00f3 que refor\u00e7ar\u00e0s la relaci\u00f3 amb els ja existents.<\/span><\/p>\n

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Per altra banda, la teva estrat\u00e8gia li ha de transmetre confian\u00e7a al client. A m\u00e9s, li resulta tranquil\u00b7litzador saber que tot i les circumst\u00e0ncies, com Ag\u00e8ncia de M\u00e0rqueting Digital, els teus serveis no suposaran cap problema sanitari.<\/span><\/p>\n

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Les noves tend\u00e8ncies SEO<\/span><\/h3>\n
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La pand\u00e8mia i el fet de passar m\u00e9s temps a casa, ha fet que els consumidors realitzin nombroses i detallades cerques sobre tot all\u00f2 que estan disposats a comprar. Se\u2019ns dubte, el temps dedicat a obtenir informaci\u00f3 s\u2019ha allargat i cada vegada les compres s\u00f3n m\u00e9s conscients: saber m\u00e9s sobre el producte, buscar alternatives, valorar diferents preus, entre altres.<\/span><\/p>\n

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Has de tenir en compte que les campanyes dirigides s\u00f3n molt m\u00e9s eficaces que les que no ho s\u00f3n. S\u2019estima que aquestes tenen un millor rendiment, que suposa un augment del 40%. A m\u00e9s a m\u00e9s, els fluxos d\u2019automatitzaci\u00f3 funcionen un 400% millor que en les campanyes no dirigides. Intenta personalitzar la teva campanya de m\u00e0rqueting el m\u00e0xim possible.<\/span><\/p>\n

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Aix\u00ed doncs, revisa la planificaci\u00f3 de contingut i el copywriting. Es tracta de generar contingut interessant i rellevant per al teu p\u00fablic objectiu, i fer-li arribar. Intenta enfocar el missatge cap all\u00f2 que realment tinguis coneixement i lligar-lo a la situaci\u00f3 actual. No es tracta de comentar les noves indicacions del govern cada setmana! Sin\u00f3 que has d\u2019adaptar-ho a favor de les teves necessitats. Per exemple, una botiga de decoraci\u00f3, ara m\u00e9s que mai, parlar\u00e0 de redecorar una casa ja que \u00e9s el lloc on hi passem m\u00e9s temps.<\/span><\/p>\n

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Busca meticulosament quines paraules clau poden funcionar millor pel teu negoci, i afegeix-les. \u00c9s molt important per aconseguir estar ben posicionat. I a m\u00e9s, genera contingut rellevant. Aix\u00f2 et proporcionar\u00e0 m\u00e9s conversions i en relaci\u00f3, m\u00e9s oportunitats per la teva marca.<\/span><\/p>\n

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Tingues un contacte m\u00e9s personal amb els teus consumidors<\/span><\/h3>\n
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El teu target audience<\/i> necessita solucions r\u00e0pides davant els seus problemes diaris i les necessita ja. Si no disposes de cap servei d\u2019aquest estil, \u00e9s el moment! Si ja el tens, refor\u00e7a i facilita el contacte amb els teus consumidors. Resol tots els dubtes i incerteses que puguin tenir. Els canals de comunicaci\u00f3 amb el client s\u00f3n molts, com ara el tel\u00e8fon, WhatAapp, i l\u2019e-mail. Durant la pand\u00e8mia, les empreses han anat incloent aquests serveis per poder mantenir la relaci\u00f3 amb els usuaris, i per trobar una alternativa davant la impossibilitat de les reunions face to face<\/i>.<\/span><\/p>\n

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Estar preparats pel canvi<\/span><\/h2>\n
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Un factor que ha estat present en el sector del m\u00e0rqueting i la comunicaci\u00f3 digital de les \u00faltimes d\u00e8cades \u00e9s que ens trobem en un canvi constant. I ara, molt m\u00e9s que mai. El panorama econ\u00f2mic-social \u00e9s tota una inc\u00f2gnita. Per\u00f2 aix\u00f2 no ha de frenar l\u2019estrat\u00e8gia de la teva marca, sin\u00f3 que ha d\u2019animar-te a preparar plans de conting\u00e8ncia perqu\u00e8 tot segueixi funcionant!<\/span><\/p>\n

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Nom\u00e9s aconseguir\u00e0s l\u2019\u00e8xit si fas proves i m\u00e9s proves fins que trobis la f\u00f3rmula que encaixi a la teva campanya de m\u00e0rqueting.<\/span><\/p>\n

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Des de V3rtice podem donar-te suport durant aquesta crisi per a que la teva estrat\u00e8gia digital arribi on tu vulguis. Si est\u00e0s interessat\/da, pots fer-hi una ullada als nostres serveis aqu\u00ed<\/a>. <\/span><\/div>\n","protected":false},"excerpt":{"rendered":"

És el moment de redirigir la teva estratègia de màrqueting digital. Aquí t’ensenyem com.<\/p>\n","protected":false},"author":15,"featured_media":23246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113,1],"tags":[],"class_list":["post-4074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca-2","category-sin-categoria"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"M\u00e0rqueting Digital","term_id":113,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/marketing-digital-ca-2\/"},{"term_name":"Sin categor\u00eda","term_id":1,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/sin-categoria\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/tendencias-de-marketing-digital-2019-150x150.png","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/tendencias-de-marketing-digital-2019-300x157.png","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/tendencias-de-marketing-digital-2019-768x402.png","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/tendencias-de-marketing-digital-2019-1024x536.png","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/tendencias-de-marketing-digital-2019.png","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/tendencias-de-marketing-digital-2019.png","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/tendencias-de-marketing-digital-2019.png","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/tendencias-de-marketing-digital-2019.png","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/tendencias-de-marketing-digital-2019.png","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/tendencias-de-marketing-digital-2019.png","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/tendencias-de-marketing-digital-2019.png","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/tendencias-de-marketing-digital-2019.png","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/tendencias-de-marketing-digital-2019.png","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/tendencias-de-marketing-digital-2019.png","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/tendencias-de-marketing-digital-2019.png","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/tendencias-de-marketing-digital-2019.png","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/tendencias-de-marketing-digital-2019.png"},"yoast_head":"\nAdaptar estrat\u00e8gia marketing a crisis del COVID - 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