{"id":4073,"date":"2020-10-15T00:00:00","date_gmt":"2020-10-14T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2020\/10\/15\/escollir-paleta-colors-disseny-grafic\/"},"modified":"2025-06-05T09:39:00","modified_gmt":"2025-06-05T07:39:00","slug":"escollir-paleta-colors-disseny-grafic","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/escollir-paleta-colors-disseny-grafic\/","title":{"rendered":"Com escollir la paleta de colors en disseny gr\u00e0fic"},"content":{"rendered":"

Quan parlem de disseny gr\u00e0fic, el color suposa un element fonamental. Juga un paper molt important a l\u2019hora de dissenyar un logo, una publicaci\u00f3 o fins i tot, una p\u00e0gina web. \u00c9s per aix\u00f2, que escollir una paleta de colors adequada \u00e9s una de les primeres tasques que qualsevol dissenyador ha de plantejar-se per comen\u00e7ar el seu nou projecte. Aix\u00f2 \u00e9s se\u2019ns dubte, un factor clau ja que podr\u00e0 marcar l\u2019\u00e8xit o el frac\u00e0s del mateix. Avui t\u2019expliquem com escollir una paleta de colors adequada perqu\u00e8 els teus dissenys marquin la difer\u00e8ncia.<\/span><\/p>\n

Qu\u00e8 \u00e9s una paleta de color?<\/span><\/h2>\n

Segons la Definici\u00f3 ABC<\/a>, una paleta de colors \u00e9s un concepte que s\u2019utilitza per designar al conjunt de colors i tonalitats existents o elegides per decorar o pintar algun objecte o superf\u00edcie. <\/span><\/p>\n

Import\u00e0ncia del color en el disseny gr\u00e0fic i web<\/span><\/h2>\n
Els colors tenen un gran efecte en la comunicaci\u00f3. La psicologia del color \u00e9s el camp que estudia els efectes que tenen els colors sobre les nostres emocions i conductes. Eva Heller explica en el seu llibre, Psicolog\u00eda del color<\/a>, com la relaci\u00f3 entre els colors i els sentiments no sorgeix de forma accidental, sin\u00f3 que \u00e9s una q\u00fcesti\u00f3 d\u2019experi\u00e8ncies i gust lligades al pensament i al llenguatge. Aix\u00f2 suposa una guia i eina clau per aquells que treballen amb els colors, com \u00e9s el cas dels dissenyadors. <\/span><\/div>\n
\u00a0<\/span><\/div>\n
\n

Si vols saber-ne m\u00e9s, en\u00a0aquest post<\/a> vam fer un resum sobre quines emocions poden provocar cada color.<\/span><\/p>\n

 <\/p>\n<\/div>\n

<\/div>\n
D\u2019aquesta manera, podem dir que el color en el nostre disseny modificar\u00e0 la percepci\u00f3 del missatge i com a conseq\u00fc\u00e8ncia, el seu comportament. Per tant, \u00e9s clau escollir la relaci\u00f3 que volem tenir amb el nostre p\u00fablic a trav\u00e9s del disseny i del m\u00e0rqueting. <\/span><\/div>\n

Tipus i t\u00e8cniques<\/span><\/h2>\n

Existeixen moltes classes de paletes de colors. No obstant aix\u00f2, la ci\u00e8ncia del color n\u2019estableix tres tipus base. Cada t\u00e8cnica est\u00e0 lligada a l\u2019efecte que produeix en nosaltres.<\/span><\/p>\n

Paleta complement\u00e0ria<\/span><\/h3>\n

Combinaci\u00f3 de colors complementaris, \u00e9s a dir, els que es troben oposats a la roda de color. Per exemple, el taronja i el blau o el verd i el vermell. Pret\u00e9n crear un contrast interessant tot i que s\u00f3n arriscats d\u2019utilitzar. Genera un alt impacte visual a la vegada que s\u2019estableix una jerarquia de colors donant m\u00e9s protagonisme a uns que a uns altres. En disseny, pret\u00e9n donar import\u00e0ncia al color m\u00e9s fort, aix\u00ed com dirigir l\u2019atenci\u00f3 cap als continguts amb colors m\u00e9s forts oposats a causa de l\u2019alt contrast.<\/span><\/p>\n

Paleta an\u00e0loga<\/span><\/h3>\n
\n

Utilitza colors que es troben els uns al costat dels altres en la roda crom\u00e0tica. Aquests es mesclen de forma subtil i combinen molt b\u00e9. Un exemple seria el taronja i el groc. S\u2019aconsella utilitzar-lo per composicions m\u00e9s subtils. Est\u00e0 lligat als ambients naturals, i aix\u00f2 es deu a la seva pres\u00e8ncia en els mateixos.<\/span><\/p>\n

 <\/p>\n<\/div>\n

<\/div>\n

Paleta monocrom\u00e0tica<\/span><\/h3>\n

Nom\u00e9s utilitza un mateix color i totes les seves tonalitats, tant aquelles m\u00e9s fosques com les m\u00e9s clares. Per exemple, el groc i totes les seves tonalitats. S\u2019utilitza quan es pret\u00e9n fer una una combinaci\u00f3 encara m\u00e9s suau i subtil. Tamb\u00e9 \u00e9s sin\u00f2nim de sobrietat i eleg\u00e0ncia, on el disseny pret\u00e9n provocar tranquil\u00b7litat i serietat.<\/span><\/p>\n

 <\/p>\n

La paleta de color perfecta<\/span><\/h2>\n
\n

Per\u00f2 despr\u00e9s de tenir tota aquesta informaci\u00f3, quina combinaci\u00f3 de colors \u00e9s la millor? Tot i que sigui un tema una mica subjectiu, existeixen algunes pautes que t\u2019ajudaran en la presa de decisi\u00f3.<\/span><\/p>\n

 <\/p>\n<\/div>\n

<\/div>\n

Missatge<\/span><\/h3>\n

Pensa quin missatge vols transmetre a l\u2019hora d\u2019elegir una paleta crom\u00e0tica.
\n<\/span><\/p>\n

Objectiu i emoci\u00f3<\/span><\/h3>\n
Estableix qu\u00e8 pretens aconseguir i quin \u00e9s el teu target persona. Ja ho tens clar? Uneix-lo a l\u2019emoci\u00f3 que vulguis que produeixi.<\/span><\/div>\n
\u00a0<\/span><\/div>\n

Escull la t\u00e8cnica que m\u00e9s s\u2019hi ajusti<\/span><\/h3>\n
Quina de les tres t\u00e8cniques s\u2019adapta millor al teu projecte? Escull una de les tres t\u00e8cniques de les que parl\u00e0vem abans que expressi millor les emocions que vulguis transmetre. Cada disseny ha d\u2019adaptar-se al seu propi missatge i context.<\/span><\/div>\n
\u00a0<\/span><\/div>\n

Queda\u2019t amb tres colors<\/span><\/h3>\n
En general, es recomana escollir combinacions de colors senzilles. L\u2019ideal \u00e9s escollir entre dos o tres colors, on normalment un actua com a base del teu disseny i els altres dos com a complement, ja sigui per ressaltar o acompanyar al primer.<\/span><\/div>\n
<\/div>\n
Utilitzar massa colors \u00e9s un error com\u00fa en disseny gr\u00e0fic. Aix\u00f2 pot generar que de vegades el missatge principal sigui una mica dif\u00edcil d\u2019entendre. <\/span><\/div>\n
Com\u00a0Ag\u00e8ncia de disseny<\/a> a Madrid i Barcelona, recomanem mantenir les coses simples i apostar per una paleta de colors clara i senzilla.<\/span><\/div>\n
<\/div>\n

Busca inspiraci\u00f3 i experimenta <\/span><\/h3>\n
La inspiraci\u00f3 pot estar tant dins de l\u2019ordinador com fora d\u2019aquest. Obre el teu navegador i podr\u00e0s trobar plataformes de disseny com per exemple Dribble, on pots trobar inspiraci\u00f3 i recolzar-te en la comunitat de dissenyadors. Busca la inspiraci\u00f3 fora de la pantalla: revistes, llibres, pel\u00b7l\u00edcules, exposicions o un passeig pel camp tamb\u00e9 poden ajudar-te. <\/span><\/div>\n
\u00a0<\/span><\/div>\n
No tinguis por i experimenta. No hi ha res millor que anar provant diferents combinacions de colors fins que trobis la que m\u00e9s s\u2019adapta a all\u00f2 que busques. <\/span><\/div>\n","protected":false},"excerpt":{"rendered":"

Com els colors juguen un paper tan important en el disseny gràfic.<\/p>\n","protected":false},"author":15,"featured_media":23249,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[118],"tags":[],"class_list":["post-4073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-y-audiovisual-si-usar"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Disseny & Visual","term_id":118,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/diseno-y-audiovisual-si-usar\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/html-color-codes-color-palette-generators-hero-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/html-color-codes-color-palette-generators-hero-300x188.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/html-color-codes-color-palette-generators-hero-768x480.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/html-color-codes-color-palette-generators-hero-1024x640.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/html-color-codes-color-palette-generators-hero-1536x960.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/html-color-codes-color-palette-generators-hero-2048x1280.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/html-color-codes-color-palette-generators-hero-scaled.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/html-color-codes-color-palette-generators-hero-scaled.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/html-color-codes-color-palette-generators-hero-scaled.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/html-color-codes-color-palette-generators-hero-scaled.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/html-color-codes-color-palette-generators-hero-scaled.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/html-color-codes-color-palette-generators-hero-scaled.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/html-color-codes-color-palette-generators-hero-scaled.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/html-color-codes-color-palette-generators-hero-scaled.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/html-color-codes-color-palette-generators-hero-scaled.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/html-color-codes-color-palette-generators-hero-scaled.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/html-color-codes-color-palette-generators-hero-scaled.jpg"},"yoast_head":"\nCom escollir la paleta de colors en disseny gr\u00e0fic - 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