{"id":4071,"date":"2020-09-17T00:00:00","date_gmt":"2020-09-16T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2020\/09\/17\/que-es-un-webinar-i-como-recolza-la-teva-estrategia-de-comunicacio\/"},"modified":"2025-06-05T09:39:01","modified_gmt":"2025-06-05T07:39:01","slug":"que-es-un-webinar-i-como-recolza-la-teva-estrategia-de-comunicacio","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/que-es-un-webinar-i-como-recolza-la-teva-estrategia-de-comunicacio\/","title":{"rendered":"Qu\u00e8 \u00e9s un webinar i com donar\u00e0 suport a la teva estrat\u00e8gia de comunicaci\u00f3"},"content":{"rendered":"

Com a ag\u00e8ncia de comunicaci\u00f3 amb un llarg recorregut en la creaci\u00f3 d’estrat\u00e8gies i plans de comunicaci\u00f3, avui volem explicar-te com treballar els\u00a0 webinars per a aconseguir millorar la teva visibilitat i reconeixement empresarial.<\/p>\n

Qu\u00e8 \u00e9s un\u00a0 webinar?<\/strong><\/h2>\n

Parlem de\u00a0 webinars per a referir-nos a una confer\u00e8ncia, curs, taller o seminari en format v\u00eddeo, i que s’imparteix de manera online.<\/p>\n

Per\u00f2 un\u00a0 webinar va molt m\u00e9s all\u00e0 de generar un v\u00eddeo explicatiu i penjar-lo en el teu web o canal de\u00a0 Youtube, perqu\u00e8 es tracta d’un contingut a trav\u00e9s del que el\u00a0 speaker i els usuaris poden interactuar independentment de la seva ubicaci\u00f3.<\/p>\n

Els\u00a0 webinars es retransmeten en directe en una hora i dates pr\u00e8viament establertes. Normalment, el\u00a0 speaker dirigeix la confer\u00e8ncia, xerrada o\u00a0 masterclass i els assistents poden anar preguntant o comentant qualsevol cosa que se’ls vagi ocorrent a mesura que avan\u00e7a el discurs.<\/p>\n

Com creem un\u00a0 webinar?<\/strong><\/h2>\n

El primer que hem de saber \u00e9s quin \u00e9s l’objectiu del nostre\u00a0 webinar:<\/p>\n

Vull presentar un nou producte als meus prove\u00efdors?<\/p>\n

Mostrar\u00e9 els beneficis d’un nou servei?<\/p>\n

Ensenyar com funciona una eina o producte o fins i tot com treure el m\u00e0xim rendiment?<\/p>\n

Impartir\u00e9 una formaci\u00f3?<\/p>\n

Triar el tema del\u00a0 webinar \u00e9s de vital import\u00e0ncia ja que ha d’estar vinculat tant al teu p\u00fablic com als objectius de la teva estrat\u00e8gia de comunicaci\u00f3.<\/p>\n

Un\u00a0 webinar ha de ser educatiu, per\u00f2 alhora entretingut i am\u00e8. Els casos d’\u00e8xit i exemples t’ajudaran a desenvolupar un discurs molt m\u00e9s visual i les hist\u00f2ries personals t’ajudaran a connectar de manera directa i pr\u00f2xima amb els participants.<\/p>\n

Un altre aspecte clau dels\u00a0 webinars \u00e9s donar temps per a dubtes, preguntes o comentaris. No tinguis pressa, de la mateixa forma que tu has anat exposant el teu discurs, els participants tamb\u00e9 volen formar part de la sessi\u00f3.<\/p>\n

Durada del\u00a0 webinar<\/strong><\/h2>\n

Les \u00faltimes dades de\u00a0 HubSpot indiquen que un\u00a0 webinar no ha de durar m\u00e9s de 45 minuts, deixant 15 minuts m\u00e9s per a dubtes o preguntes.<\/p>\n

I com a ag\u00e8ncia de comunicaci\u00f3 amb una llarga experi\u00e8ncia en\u00a0 webinars, et recomanem que l’acc\u00e9s a la sessi\u00f3 estigui actiu entre 10 i 15 minuts abans de l’inici perqu\u00e8 els assistents puguin anar entrant i evitar que els possibles problemes de connexi\u00f3 et llevin temps a posteriori.<\/p>\n

Recorda, a m\u00e9s, incloure sempre enlla\u00e7os d’inter\u00e8s i refer\u00e8ncies que puguin servir de suport a tota la informaci\u00f3 que acabes de presentar als teus assistents.<\/p>\n

El\u00a0 webinar com a suport a l’estrat\u00e8gia de m\u00e0rqueting de continguts<\/strong><\/h2>\n

Gr\u00e0cies als\u00a0 webinars aconseguir\u00e0s dues coses:<\/p>\n

    \n
  • Captar nous clients.<\/li>\n
  • Fidelizar als teus clients recurrents.<\/li>\n
  • Ampliar la teva base de dades.<\/li>\n<\/ul>\n

    I ara et preguntar\u00e0s, com \u00e9s aix\u00f2? Molt f\u00e0cil, gr\u00e0cies als\u00a0 webinars estem anant molt m\u00e9s all\u00e0 d’oferir una publicitat, estem posant cara a qui hi ha darrere de la marca i construint una relaci\u00f3 i vincle de proximitat amb els nostres possibles compradors. Al final, el que estem fent \u00e9s rebre un feedback molt m\u00e9s directe i immediat.<\/p>\n

    Un altre dels aspectes clau dels\u00a0 webinars \u00e9s que no necessiten d’una gran infraestructura. D’aquesta manera, ens evitem haver de llogar una sala, un servei de\u00a0 c\u00e1tering, etc. Solament necessitem un ordinador, connexi\u00f3 a internet i el temps de durada de la sessi\u00f3.<\/p>\n

    Sens dubte els\u00a0 webinars s\u00f3n el complement ideal a la teva estrat\u00e8gia de comunicaci\u00f3, perqu\u00e8 amb ells pots oferir c\u00e0psules comunicatives molt espec\u00edfiques en les quals es desenvolupa, en poc temps, un tema molt espec\u00edfic.<\/p>\n

    Aix\u00ed, aconseguir\u00e0s que el teu possible client vagi directament al gra en all\u00f2 que li interessa i, possiblement, que acabi interessant-se pel conjunt de la teva marca si el material que ofereixes en els\u00a0 webinars li resulta interactiu, divertit i pr\u00e0ctic.<\/p>\n

    En definitiva, un\u00a0 webinar no \u00e9s m\u00e9s que un contingut ideal per a guanyar la confian\u00e7a dels teus usuaris i oferir un valor afegit a la teva estrat\u00e8gia de comunicaci\u00f3, fent sentir part\u00edcip d’ella a cada usuari.<\/p>\n

    Pr\u00f2xims\u00a0 webinars de\u00a0 V3rtice<\/strong><\/h2>\n

    I per a comprovar tot aix\u00f2, et proposem participar en el pr\u00f2xim\u00a0 webinar de\u00a0 V3rtice divendres que ve 18 de setembre, on parlarem dels aprenentatges que ens ha deixat la pand\u00e8mia quant a la creaci\u00f3 d’un pla de crisi previ, estudiat i molt \u00fatil per a la superviv\u00e8ncia de l’empresa.<\/p>\n

    Aqu\u00ed tens l’enlla\u00e7 per a m\u00e9s informaci\u00f3: https:\/\/app.livestorm.co\/sortlist\/que-nos-ha-ensenado-la-pandemia-a-la-hora-de-hacer-un-plan-de-comunicacion-de-crisis-or-v3rtice<\/p>\n

     <\/p>\n

    V3RTICE, GABINET DE COMUNICACI\u00d3 I PREMSA A MADRID I BARCELONA<\/strong><\/h2>\n

    Com pots veure, en\u00a0 V3rtice hem molt clar d’oferir una estrat\u00e8gia de comunicaci\u00f3 multidisciplin\u00e0ria \u00e9s un factor clau per a tirar endavant la teva marca. Per aix\u00f2 com a ag\u00e8ncia de comunicaci\u00f3 amb una s\u00e8rie de professionals especialitzats en gesti\u00f3 de comunicaci\u00f3 i els continguts, volem ajudar-te per a aconseguir els millors resultats i visibilitat tant a curt, com a mitj\u00e0 i llarg termini.<\/p>\n

     <\/p>\n

    Aix\u00ed que no dubtis a contactar-nos i valorarem el teu projecte perqu\u00e8 les teves necessitats comunicatives estiguin sempre cobertes.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Encara que s’han posat molt de moda en els últims mesos, fa ja molt temps que es treballen els  webinars com una eina per a enfortir l’estratègia de comunicació d’una marca o empresa.<\/p>\n","protected":false},"author":15,"featured_media":23252,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-4071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 & RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/online-52683931280-150x150.png","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/online-52683931280-300x169.png","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/online-52683931280-768x432.png","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/online-52683931280-1024x576.png","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/online-52683931280.png","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/online-52683931280.png","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/online-52683931280.png","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/online-52683931280.png","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/online-52683931280.png","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/online-52683931280.png","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/online-52683931280.png","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/online-52683931280.png","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/online-52683931280.png","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/online-52683931280.png","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/online-52683931280.png","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/online-52683931280.png","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/online-52683931280.png"},"yoast_head":"\nQu\u00e8 \u00e9s un Webinar i qu\u00e8 aporta en la teva estrat\u00e8gia comunicaci\u00f3 - 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