{"id":4069,"date":"2020-09-10T00:00:00","date_gmt":"2020-09-09T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2020\/09\/10\/tipus-de-trafico-segun-els-teus-objectius\/"},"modified":"2025-06-05T09:39:01","modified_gmt":"2025-06-05T07:39:01","slug":"tipus-de-trafico-segun-els-teus-objectius","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/tipus-de-trafico-segun-els-teus-objectius\/","title":{"rendered":"Tipus de tr\u00e0nsit segons els teus objectius"},"content":{"rendered":"

<\/h1>\n

Qualsevol que sigui l’estrat\u00e8gia digital de la teva companyia, \u00e9s important identificar els tipus de tr\u00e0nsit que existeixen per a d’aquesta manera segmentar la teva audi\u00e8ncia i veure quals s\u00f3n les accions que has de prendre per a aconseguir aconseguir els teus objectius. En parlar de tr\u00e0nsit web ens referim a les visites que arriben al nostre lloc web, nom\u00e9s que \u00e9s important distingir entre el nombre total de visites durant un per\u00edode determinat, els qui d’ells s\u00f3n visitants \u00fanics i la manera en la qual van arribar al teu web. Independentment de la mena de tr\u00e0nsit, hi ha variables que hem de tenir en compte per a mesurar la qualitat de la visita com la durada o el nombre de p\u00e0gines vistes. A continuaci\u00f3 et presentem els tipus de tr\u00e0nsit que poden existir:<\/p>\n

 <\/p>\n

Tr\u00e0nsit Org\u00e0nic<\/h2>\n
\n
<\/div>\n<\/div>\n

\u00c8s el nombre de visitants que accedeixen a la teva p\u00e0gina web despr\u00e9s d’haver fet clic en algun enlla\u00e7 de la p\u00e0gina de resultats de motors de cerca com Google o Yahoo. Aquest tipus de tr\u00e0nsit web pot suposar un percentatge molt significatiu de les visites a llarg termini. Per a aconseguir m\u00e9s tr\u00e0nsit org\u00e0nic, \u00e9s necessari aplicar t\u00e8cniques d’optimitzaci\u00f3 per a cercadors com a \u00fas de paraules claus i publicar contingut de qualitat. Sovint es diu que el tr\u00e0nsit org\u00e0nic \u00e9s gratis, per\u00f2 aix\u00f2 requereix d’una inversi\u00f3 de temps i recursos aix\u00ed com un manteniment peri\u00f2dic.<\/p>\n

Tr\u00e0nsit\u00a0Directe<\/h2>\n
\n
<\/div>\n<\/div>\n

Inclou visitants de diversos or\u00edgens digitals. Poden ser persones que hagin escrit directament l’URL de la teva p\u00e0gina en el seu navegador, o aix\u00ed com aquelles que hagin guardat la URL del teu lloc web en els seus favorits. Tamb\u00e9 inclou les persones que hagin fet clic en l’enlla\u00e7 d’un document no indexat o d’un correu electr\u00f2nic. Per a tenir un bon flux de tr\u00e0nsit directe \u00e9s important assegurar-nos que les\u00a0URLs\u00a0siguin f\u00e0cils, netes i senzilles de recordar.<\/p>\n

Tr\u00e0nsit de Refer\u00e8ncia<\/h2>\n

S\u00f3n els usuaris que entren en un lloc web fent clic des d’un enlla\u00e7 d’un altre lloc, per exemple un blog o un f\u00f2rum. Per a incrementar el tr\u00e0nsit de refer\u00e8ncia es poden buscar col\u00b7laboracions actives amb altres webs, per exemple a trav\u00e9s de serveis de\u00a0guest\u00a0posting. Aix\u00f2 s\u00ed, devem sempre tenir en compte les pol\u00edtiques sobre enlla\u00e7os de Google i altres cercadors per a evitar penalitzacions.<\/p>\n

E-mail m\u00e0rqueting<\/h2>\n

Aquesta eina ens permetr\u00e0 saber quants usuaris han arribat a la nostra web a trav\u00e9s dels e-mails que h\u00e0gim enviat i aix\u00ed puguem mesurar la seva efectivitat. Tamb\u00e9 podem revisar altres indicadors com la taxa de lliurament, taxa d’obertura, clics en els enlla\u00e7os i clics \u00fanics. Per a millorar les pr\u00e0ctiques de l’e-mail m\u00e0rqueting podem suggerir fer tests A\/B amb diferents variants com l’assumpte, creativitats i les hores d’enviament. Usar solucions d’automatitzaci\u00f3 de l’email m\u00e0rqueting per a poder gestionar tot el proc\u00e9s de manera m\u00e9s eficient.<\/p>\n

Paid Search<\/h2>\n

S\u00f3n els usuaris que arriben al teu web despr\u00e9s de fer clic en algun anunci de Google\u00a0Ads, Yahoo\u00a0Ads\u00a0o similars. Els anuncis en cercadors s\u00f3n una manera molt efectiva d’aconseguir tr\u00e0nsit a curt termini i un excel\u00b7lent complement a les estrat\u00e8gies de posicionament SEU. En aquesta modalitat v\u00e0ria la inversi\u00f3 realitzada en funci\u00f3 dels clics que genera cada campanya amb l’objectiu d’atreure tr\u00e0nsit de qualitat.<\/p>\n","protected":false},"excerpt":{"rendered":"

\n
\n
Aprèn a identificar quin tipus de trànsit estàs atraient i sobre la base d’això ajusta la teva estratègia digital<\/div>\n<\/div>\n<\/div>\n
\n
<\/div>\n<\/div>\n","protected":false},"author":15,"featured_media":23262,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-4069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"M\u00e0rqueting Digital","term_id":113,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/marketing-digital-ca-2\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-10-at-12.47.16-1-150x150.png","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-10-at-12.47.16-1-300x223.png","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-10-at-12.47.16-1-768x572.png","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-10-at-12.47.16-1.png","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-10-at-12.47.16-1.png","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-10-at-12.47.16-1.png","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-10-at-12.47.16-1.png","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-10-at-12.47.16-1.png","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-10-at-12.47.16-1.png","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-10-at-12.47.16-1.png","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-10-at-12.47.16-1.png","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-10-at-12.47.16-1.png","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-10-at-12.47.16-1.png","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-10-at-12.47.16-1.png","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-10-at-12.47.16-1.png","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-10-at-12.47.16-1.png","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-10-at-12.47.16-1.png"},"yoast_head":"\nTipus de tr\u00e0nsit segons els teus objectius - V3RTICE<\/title>\n<meta name=\"description\" content=\"\u00c9s crucial identificar i segmentar els tipus de tr\u00e0nsit web. 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