{"id":4067,"date":"2020-09-04T00:00:00","date_gmt":"2020-09-03T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2020\/09\/04\/millorant-la-comunicacion-digital\/"},"modified":"2025-06-05T09:39:01","modified_gmt":"2025-06-05T07:39:01","slug":"millorant-la-comunicacion-digital","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/millorant-la-comunicacion-digital\/","title":{"rendered":"\u00bfCom tenir un bon contingut digital?"},"content":{"rendered":"

Una bona ag\u00e8ncia de comunicaci\u00f3 sap molt b\u00e9 que tenir un canal de comunicaci\u00f3 oberta i clara amb els seus clients \u00e9s una de les principals claus per a l’\u00e8xit. En el m\u00f3n digitals \u00e9s necessari estar actualitzat en les principals tend\u00e8ncies digitals i amb una perspectiva d’on vols portar la teva marca o negoci. Una manera de fer aix\u00f2 \u00e9s tenir un bon\u00a0content\u00a0management amb el qual aconseguir\u00e0s no solament arribar a majors audi\u00e8ncies, sin\u00f3 tamb\u00e9 generar m\u00e9s\u00a0engagement\u00a0ja que per a aconseguir informaci\u00f3 clau haur\u00e0s d’interactuar cont\u00ednuament amb el teu p\u00fablic, per a con\u00e8ixer m\u00e9s sobre els seus gustos i interessos. En conseq\u00fc\u00e8ncia aix\u00f2 ajudar\u00e0 a posicionar la teva marca perqu\u00e8 el teu contingut sigui sempre rellevant i nou.<\/p>\n

A continuaci\u00f3 presentem 5 coses que pots fer per a millorar el seu contingut digital:<\/p>\n

Interactuar amb la teva audi\u00e8ncia<\/h2>\n

Estar prop del teu publico \u00e9s cada vegada m\u00e9s\u00a0facil. Pots con\u00e8ixer el que realment volen, utilitzant les diferents xarxes socials com Facebook, Instagram o Twitter. Pots realitzar enquestes per a identificar les necessitats dels teus seguidors. Llegir sempre els comentaris \u00e9s molt \u00fatil per a recopilar informaci\u00f3 i \u00e9s important mai deixar queixes o suggeriments sense atendre.<\/p>\n

Consells i frases motivacionals<\/h2>\n

Avui dia els usuaris valoren m\u00e9s una comunicaci\u00f3 honesta que un contacte merament comercial. En oferir continguts rellevants donant\u00a0tips\u00a0o consells per als teus lectors, creessis un vinculo de confian\u00e7a fora del comuna que et permetr\u00e0 generar lleialtat amb els teus clients. Altres manera de crear contingut \u00e9s tamb\u00e9 utilitzar frases inspiradores que evoquin a l’emocional i puguin generar un sentiment d’empatia cap a la situaci\u00f3 actual.<\/p>\n

Compet\u00e8ncia<\/h2>\n

No t\u00e9 res de dolent voltejar a veure que est\u00e0 fent la teva compet\u00e8ncia. Les millors pr\u00e0ctiques en el negoci es poden compartir i pots analitzar quals s\u00f3n els continguts m\u00e9s virals dels teus competidors, perqu\u00e8 sempre comptis amb temes originals que et permetin destacar. Existeixen eines com\u00a0BuzzSumo\u00a0o\u00a0Rebold\u00a0que et permetran analitzar dades de la teva compet\u00e8ncia d’una manera eficient.<\/p>\n

Pla de continguts<\/h2>\n

\u00c9s important que dissenyis un pla estructurat el qual has de revisar i actualitzar peri\u00f2dicament. Tamb\u00e9 \u00e9s v\u00e0lid reciclar continguts segons l’\u00e8xit que hagin tingut en el passat, i solament adaptar-los a l’actualitat en cas que sigui necessari.<\/p>\n

Esdeveniments i webinars<\/h2>\n

Una de les millors maneres de generar contingut \u00e9s cobrint un esdeveniment. No \u00e9s necessari comptar amb un equip de premsa i comunicaci\u00f3 per a aix\u00f2, pots viure’l personalment compartint v\u00eddeos i fotos originals per a compartir informaci\u00f3 d’una manera efectiva. Tamb\u00e9 pots realitzar\u00a0webinars\u00a0per a educar i donar a con\u00e8ixer els teus productes o serveis. Aix\u00f2 et donar\u00e0 l’oportunitat de conviure amb els teus usuaris i resoldre els seus dubtes.<\/p>\n

E-mail m\u00e0rqueting<\/h2>\n

En cas que tinguis una base de dades, \u00e9s important que tinguis un alt abast de l’e-mail m\u00e0rqueting i puguis enviar els teus millors continguts a trav\u00e9s de\u00a0newletters. Pots compartir informaci\u00f3 de la teva pr\u00f2pia empresa en format de casos de\u00a0studio, donant major credibilitat a la teva marca i augmentant la confian\u00e7a en els usuaris que et segueixen.<\/p>\n

Totes aquestes q\u00fcestions s\u00f3n accions b\u00e0siques que pots gestionar el teu mateix o amb l’ajuda d’alguna ag\u00e8ncia.\u00a0V3rtice\u00a0\u00e9s una ag\u00e8ncia de comunicaci\u00f3 amb oficines a Madrid i Barcelona, que est\u00e0 en constati cerca de formes que puguin portar a la teva empresa a arribar al seg\u00fcent nivell. Qualsevol dubte o inquietud no dubtis a contactar amb nosaltres.<\/p>\n","protected":false},"excerpt":{"rendered":"

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No tot en la vida és comprar i vendre. Missatges emocionals i proximitat són <\/span>tambien<\/span> <\/span>valorats en gran manera ara més que mai<\/div>\n<\/div>\n<\/div>\n
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<\/div>\n<\/div>\n","protected":false},"author":15,"featured_media":23267,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-4067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 & RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-03-at-12.38.32-150x150.png","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-03-at-12.38.32-300x162.png","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-03-at-12.38.32-768x415.png","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-03-at-12.38.32-1024x553.png","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-03-at-12.38.32.png","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-03-at-12.38.32.png","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-03-at-12.38.32.png","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-03-at-12.38.32.png","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-03-at-12.38.32.png","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-03-at-12.38.32.png","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-03-at-12.38.32.png","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-03-at-12.38.32.png","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-03-at-12.38.32.png","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-03-at-12.38.32.png","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-03-at-12.38.32.png","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-03-at-12.38.32.png","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-03-at-12.38.32.png"},"yoast_head":"\n\u00bfCom tenir un bon contingut digital? - V3RTICE<\/title>\n<meta name=\"description\" content=\"Una bona ag\u00e8ncia de comunicaci\u00f3 sap molt b\u00e9 que tenir un bon contingut digital claus per a l'\u00e8xit en l\u00ednia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/millorant-la-comunicacion-digital\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfCom tenir un bon contingut digital? - V3RTICE\" \/>\n<meta property=\"og:description\" content=\"Una bona ag\u00e8ncia de comunicaci\u00f3 sap molt b\u00e9 que tenir un bon contingut digital claus per a l'\u00e8xit en l\u00ednia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/millorant-la-comunicacion-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"V3RTICE\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-03T22:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-05T07:39:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-03-at-12.38.32.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1092\" \/>\n\t<meta property=\"og:image:height\" content=\"590\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"B3rtriz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"B3rtriz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/millorant-la-comunicacion-digital\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/millorant-la-comunicacion-digital\\\/\"},\"author\":{\"name\":\"B3rtriz\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#\\\/schema\\\/person\\\/8b27d311e173c2b5448742b03333f591\"},\"headline\":\"\u00bfCom tenir un bon contingut digital?\",\"datePublished\":\"2020-09-03T22:00:00+00:00\",\"dateModified\":\"2025-06-05T07:39:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/millorant-la-comunicacion-digital\\\/\"},\"wordCount\":631,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/millorant-la-comunicacion-digital\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/screen-shot-2020-09-03-at-12.38.32.png\",\"articleSection\":[\"Comunicaci\u00f3 & RR.PP.\"],\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/millorant-la-comunicacion-digital\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/millorant-la-comunicacion-digital\\\/\",\"url\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/millorant-la-comunicacion-digital\\\/\",\"name\":\"\u00bfCom tenir un bon contingut digital? 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