{"id":4066,"date":"2020-09-03T00:00:00","date_gmt":"2020-09-02T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2020\/09\/03\/claus-per-a-dissenyar-un-bon-logotip\/"},"modified":"2025-06-05T09:39:01","modified_gmt":"2025-06-05T07:39:01","slug":"claus-per-a-dissenyar-un-bon-logotip","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/claus-per-a-dissenyar-un-bon-logotip\/","title":{"rendered":"Claus per a dissenyar un bon logotip"},"content":{"rendered":"<p>El logotip \u00e9s un disseny gr\u00e0fic que representa la imatge corporativa i identitat visual d&#8217;una marca. Tamb\u00e9 anomenat logo, aquest disseny tipogr\u00e0fic t\u00e9 dimensions, colors i altres elements espec\u00edfics que permeten identificar a una empresa o instituci\u00f3. Resulta de gran import\u00e0ncia tenir un logotip que enganxament i que representi a la marca, ja que el visual \u00e9s la forma m\u00e9s r\u00e0pida d&#8217;imprimir una mem\u00f2ria en la ment del p\u00fablic. Existeixen diversos tipus de logotips, els quals pots desenvolupar segons la identitat de la teva marca, a continuaci\u00f3 et presentem els m\u00e9s comuns:<\/p>\n<p><strong>Isotip:<\/strong> Aquesta \u00e9s una imatge simb\u00f2lica de la marca i la podem veure amb grans marques com Nike, Apple o Starbucks.<\/p>\n<p><strong>Imagotipo<\/strong><strong>:<\/strong> Aquest tipus de logos integren la iconografia tant de la paraula com la imatge. \u00c9s important utilitzar dos elements que puguin igualment ser utilitzats per separat. Alguns exemples s\u00f3n\u00a0Unilever\u00a0i Adidas.<\/p>\n<p><strong>Isologo<\/strong><strong>:<\/strong> Aquest \u00e9s un tipus d&#8217;emblema que fusiona la imatge i la marca dins d&#8217;un mateix disseny. Algunes marques exemple s\u00f3n Samsung i\u00a0Amazon.<\/p>\n<p>Dissenyar un logotip pot semblar f\u00e0cil i r\u00e0pid per\u00f2 \u00e9s important analitzar detingudament qu\u00e8 \u00e9s el que es desitja transmetre, ja que l&#8217;objectiu d&#8217;aix\u00f2 \u00e9s inspirar confian\u00e7a i reconeixement amb els teus clients. Per a realitzar un bon logotip no \u00e9s necessari acudir amb un dissenyador gr\u00e0fic, pots fer-lo tu mateix sempre que t&#8217;asseguris de complir amb alguns punts b\u00e0sics:<\/p>\n<h2>Esb\u00f3s i pluja d&#8217;idees<\/h2>\n<p>Per a comen\u00e7ar \u00e9s important que tinguis en compte que el logotip ha d&#8217;estar orientat a la teva marca personal. Ha de ser una cosa minimalista per\u00f2 simb\u00f2lic i que pugui captar l&#8217;atenci\u00f3 dels teus clients f\u00e0cilment ja que aix\u00f2 ho utilitzar\u00e0s tant en la teva p\u00e0gina web com en mitjans impresos.<\/p>\n<h2>Tipografia<\/h2>\n<p>Defineix quals s\u00f3n els valors de la teva empresa, i sobre la base de la idea que vulguis transmetre tria una tipografia i color que encaix amb aix\u00f2. En cas de ser una empresa s\u00f2bria i elegant, haur\u00e0s de triar colors que reflecteixin el mateix en les seves tonalitats i proporcions de la font.<\/p>\n<h2>Valoraci\u00f3<\/h2>\n<p>Una vegada que tens el teu logo, \u00e9s important que tinguis en compte que haur\u00e0s de ser lleial a aquest per almenys els seg\u00fcents 6 mesos. L&#8217;important \u00e9s no canviar-ho perqu\u00e8 aix\u00ed la gent es pugui anar acostumant a ell i et puguin recon\u00e8ixer f\u00e0cilment.<\/p>\n<p>Algunes eines que et poden ajudar a aix\u00f2 s\u00f3n\u00a0Canva, Online Logo\u00a0Maker\u00a0i\u00a0YouiDraw. A m\u00e9s, a Madrid i Barcelona existeixen diverses ag\u00e8ncies amb dissenyadors gr\u00e0fics reconeguts a nivell mundial que podran ajudar-te a reflectir i alinear els valors de la teva marca en aquest important element.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"traductor-textarea form-group\">\n<div class=\"textarea-desti col-xs-12 col-sm-6\">\n<div class=\"form-control second-textarea\">Et comptem sobre la import&agrave;ncia de tenir un bon logotip i alguns suggeriments que pots seguir.<\/div>\n<\/div>\n<\/div>\n<div class=\"traductor-checkbox form-group\">\n<div class=\"row\"><\/div>\n<\/div>\n","protected":false},"author":15,"featured_media":23271,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Sin categor\u00eda","term_id":1,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/sin-categoria\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-03-at-12.32.09-150x150.png","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-03-at-12.32.09-300x172.png","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-03-at-12.32.09-768x439.png","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-03-at-12.32.09-1024x586.png","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-03-at-12.32.09-1536x879.png","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-03-at-12.32.09.png","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-03-at-12.32.09.png","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-03-at-12.32.09.png","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-03-at-12.32.09.png","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-03-at-12.32.09.png","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-03-at-12.32.09.png","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-03-at-12.32.09.png","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-03-at-12.32.09.png","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-03-at-12.32.09.png","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-03-at-12.32.09.png","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-03-at-12.32.09.png","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-03-at-12.32.09.png"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Claus per a dissenyar un bon logotip - V3RTICE<\/title>\n<meta name=\"description\" content=\"Els diferents elements espec\u00edfics del logo, permeten identificar a una empresa. 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