{"id":4065,"date":"2020-09-02T00:00:00","date_gmt":"2020-09-01T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2020\/09\/02\/millors-practiques-per-a-contingut-movil\/"},"modified":"2025-06-05T09:39:01","modified_gmt":"2025-06-05T07:39:01","slug":"millors-practiques-per-a-contingut-movil","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/millors-practiques-per-a-contingut-movil\/","title":{"rendered":"Millors pr\u00e0ctiques per a contingut m\u00f2bil"},"content":{"rendered":"<div class=\"traductor-textarea form-group\">\n<div class=\"textarea-desti col-xs-12 col-sm-6\">\n<h1 class=\"form-control second-textarea\"><\/h1>\n<\/div>\n<\/div>\n<p>En els \u00faltims anys l&#8217;\u00fas de\u00a0moviles\u00a0s&#8217;ha anat incrementant exponencialment especialment a Espanya. Sent el l\u00edder mundial en venda de tel\u00e8fons intel\u00b7ligents per habitant, les estad\u00edstiques ens mostren com cada vegada s\u00f3n m\u00e9s i a una menor edat les persones que els utilitzen, sent 2 anys la mitjana en infants que ja\u00a0estan\u00a0utilizandolos. Aquesta tend\u00e8ncia ha estat percebuda per moltes ag\u00e8ncies per a fer un canvi i apostar per optimitzar el seu contingut m\u00f2bil. \u00c9s per aix\u00f2 que hem decidit compartir algunes de les estrat\u00e8gies que m\u00e9s han demostrat funcionar i que resulten de gran utilitat per a assegurar la seva efic\u00e0cia.<\/p>\n<h2>Contingut creatiu<\/h2>\n<p>Generalment els usuaris que m\u00e9s es deixen influenciar en major grau per la publicitat m\u00f2bil es troben entre els 15-25 anys. Estudiant el comportament i la personalitat d&#8217;aquesta audi\u00e8ncia, podem adonar-nos que el contingut que major impacte positiu t\u00e9 \u00e9s aquell que \u00e9s creatiu, din\u00e0mic i interactiu. Aix\u00f2 vol dir, que sigui f\u00e0cil despla\u00e7ar-se a trav\u00e9s del contingut utilitzant els dits, creant una major facilitat per a interactuar amb la pantalla. \u00c9s important notar que als usuaris d&#8217;aquesta edat prefereixen consumir articles curts i concisos. Tamb\u00e9 podem suggerir l&#8217;\u00fas de v\u00eddeos sempre que aquests no passin els 3 minuts.<\/p>\n<h2>Bon balan\u00e7 de text<\/h2>\n<p>Al moment de realitzar contingut adaptat per al m\u00f2bil \u00e9s important tenir en compte l&#8217;equilibri quant al text i imatge, procurant fer la lectura lleugera i intercalant imatges entre textos. Per a aix\u00f2 \u00e9s important parar esment al fet que les imatges estiguin dimensionades adequadament per a aix\u00ed garantir no solament l&#8217;est\u00e8tica del contingut sin\u00f3 tamb\u00e9 que els temps de c\u00e0rrega siguin r\u00e0pids, millorant aix\u00ed l&#8217;experi\u00e8ncia d&#8217;usuari. Per a aconseguir una millor distribuci\u00f3 tamb\u00e9 suggerim \u201ctraduir\u201d el contingut a un format en el qual el text estigui en porcions petites, buscant sin\u00f2nims per a incloure paraules m\u00e9s curtes, comprimint frases i escur\u00e7ant t\u00edtols.<\/p>\n<h2>URLs\u00a0clares<\/h2>\n<p>Els anomenats a l&#8217;acci\u00f3 s\u00f3n un dels elements m\u00e9s importants i es poden veure desfasats en cas de no ser incorporats correctament a la versi\u00f3 m\u00f2bil, aix\u00f2 suposa un risc per a les metes de conversi\u00f3 per la qual cosa \u00e9s important assegurar-nos que siguin prominents i clars. Els\u00a0URLs\u00a0han de comunicar informaci\u00f3 \u00fatil sobre el contingut. Idealment aquestes han de tenir el mateix text de l&#8217;encap\u00e7alat per\u00f2 separat per\u00a0guinones.<\/p>\n<h2>Ser directes<\/h2>\n<p>Les pantalles dels dispositius m\u00f2bils deixen un espai molt limitat per a treballar i la major part d&#8217;aix\u00f2 \u00e9s ocupada r\u00e0pidament per text, si aquests s\u00f3n escrits en grand\u00e0ries de font llegibles. Perqu\u00e8 el contingut sigui\u00a0mobile\u00a0friendly\u00a0\u00e9s necessari ser concisos i aprofitar l&#8217;espai al m\u00e0xim, per a aix\u00f2 recomanem utilitzar\u00a0sub-encap\u00e7alats\u00a0per a destacar punts\u00a0calve\u00a0en el contingut i fer que la informaci\u00f3 sigui f\u00e0cil de trobar. D&#8217;aquesta manera els visitants podran escanejar r\u00e0pidament la informaci\u00f3 i despr\u00e9s llegir amb major detall els punts que trobin d&#8217;inter\u00e8s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span>Utilitza totes les eines disponibles per a arribar als teus usuaris, comen&ccedil;ant pel m&ograve;bil.<\/span><\/p>\n","protected":false},"author":15,"featured_media":23273,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-4065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"M\u00e0rqueting Digital","term_id":113,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/marketing-digital-ca-2\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-02-at-11.55.33-150x150.png","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-02-at-11.55.33-300x169.png","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-02-at-11.55.33-768x432.png","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-02-at-11.55.33-1024x577.png","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-02-at-11.55.33.png","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-02-at-11.55.33.png","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-02-at-11.55.33.png","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-02-at-11.55.33.png","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-02-at-11.55.33.png","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-02-at-11.55.33.png","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-02-at-11.55.33.png","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-02-at-11.55.33.png","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-02-at-11.55.33.png","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-02-at-11.55.33.png","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-02-at-11.55.33.png","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-02-at-11.55.33.png","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-09-02-at-11.55.33.png"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Millors pr\u00e0ctiques per a contingut m\u00f2bil - V3RTICE<\/title>\n<meta name=\"description\" content=\"En els \u00faltims anys l&#039;\u00fas de moviles s&#039;ha anat incrementant exponencialment. 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