{"id":4064,"date":"2020-08-27T00:00:00","date_gmt":"2020-08-26T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2020\/08\/27\/millora-la-comunicacion-en-temps-de-covid\/"},"modified":"2025-06-05T09:39:02","modified_gmt":"2025-06-05T07:39:02","slug":"millora-la-comunicacion-en-temps-de-covid","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/millora-la-comunicacion-en-temps-de-covid\/","title":{"rendered":"Comunicaci\u00f3 en temps de COVID"},"content":{"rendered":"<p>Tornar a la normalitat dep\u00e8n de nosaltres. Moltes empreses han canviat l&#8217;enfocament tant de les seves estrat\u00e8gies de m\u00e0rqueting, aix\u00ed com la comunicaci\u00f3 en general per a dirigir-se als seus clients. Millorar la comunicaci\u00f3 en temps de\u00a0COVID\u00a0\u00e9s essencial ja que no \u00e9s nom\u00e9s el comportament de compra que ha canviat en els usuaris, tamb\u00e9 la seva vida quotidiana. En ser temps dif\u00edcils les persones solen tenir una major acceptaci\u00f3 per missatges emocionals que aconsegueixen en el major dels casos acostar-los cap a la marca. Missatges que expressin esperan\u00e7a, unitat i motivaci\u00f3 ara m\u00e9s que mai, resulten vitals per a mantenir una relaci\u00f3 estreta d&#8217;empatia entre empreses i clients.<\/p>\n<p>Un dels principals canvis que hem hagut d&#8217;adoptar amb aquesta nova normalitat \u00e9s l&#8217;\u00fas de la m\u00e0scara. Moltes marques han trobat maneres creatives d&#8217;adaptar-se a aquesta nova realitat, una d&#8217;elles \u00e9s\u00a0Burger\u00a0King. Consents de les dificultats que pot representar utilitzar m\u00e0scares en la vida quotidiana, ells han pensat com facilitar la comunicaci\u00f3 en els seus restaurants.\u00a0Burger\u00a0King B\u00e8lgica han iniciat aquesta acci\u00f3 publicit\u00e0ria que ser\u00e0 llan\u00e7ada al setembre, en la qual l&#8217;empresa far\u00e0 una col\u00b7lecci\u00f3 de m\u00e0scares amb la comanda impresa en la part frontal. Per a aconseguir realitzar aix\u00f2, la marca ha comen\u00e7at a analitzar i preguntar, quins s\u00f3n els productes m\u00e9s venuts en aquests \u00faltims mesos, interactuant d&#8217;aquesta manera m\u00e9s als seus clients. N&#8217;hi ha prou amb acostar-te al taulell per a poder recollir la teva ordre sense necessitat de dir una paraula: https:\/\/bit.ly\/2yhqqxc<\/p>\n<p>Nike \u00e9s una altra de les grans marques que ens mostra com l&#8217;empatia \u00e9s una de les formes m\u00e9s efectives de connectar amb els nostres usuaris, fent front d&#8217;una manera reflexiva a la situaci\u00f3 actual. Ells han triat l&#8217;esl\u00f2gan \u201cNo Pots Parar-nos\u201d, basat en els sentiments generats d&#8217;impaci\u00e8ncia o desesperaci\u00f3 a causa de la pand\u00e8mia global. Fan refer\u00e8ncia tamb\u00e9 a l&#8217;a\u00efllament social i al moviment de\u00a0Black\u00a0Lives\u00a0Matter, comptant amb la participaci\u00f3 de diferents estrelles de la NBA com\u00a0Lebron\u00a0James en el seu espot publicitari. En aquest s&#8217;intenta mostrar les similituds compartides tant pels entusiastes de l&#8217;esport quotidians i els atletes d&#8217;elit de tot el m\u00f3n com Naomi Osaka, Cristiano Ronaldo i medallistes ol\u00edmpics de diferents pa\u00efsos: https:\/\/bit.ly\/32yscqh<\/p>\n<p>Ser responsable no n&#8217;hi ha prou amb utilitzar m\u00e0scara. El F\u00f2rum Econ\u00f2mic Internacional preveu que per a l&#8217;any 2050 hi haur\u00e0 m\u00e9s pl\u00e0stic que peixos en l&#8217;oce\u00e0, a causa de l&#8217;increment fent \u00fas de pl\u00e0stics i materials amb efectes nocius per al medi ambient arran d&#8217;aquesta pand\u00e8mia. Empreses com l&#8217;ag\u00e8ncia\u00a0Goodby\u00a0Silverstein\u00a0&amp;\u00a0Partners, busquen fer consci\u00e8ncia entre la gent mostrant un curt estil documental que mostra deixalles pl\u00e0stiques i escombraries com els pr\u00f2xims habitants en la mar: https:\/\/bit.ly\/31b4d4p<\/p>\n<p>\u00c9s important entendre que aquesta nova normalitat la creguem nosaltres. \u00c9s per aix\u00f2 que hem d&#8217;entendre els canvis que han hagut i crear noves maneres de comunicar que ressonin amb la nostra audi\u00e8ncia en un pla emocional i no sols en el comercial.<\/p>\n<p>V3rtice\u00a0\u00e9s una ag\u00e8ncia jove i actualitzada que est\u00e0 sempre al dia de les \u00faltimes tend\u00e8ncies en Mitjans socials i m\u00e0rqueting online, de manera que sempre puguem oferir als nostres clients solucions modernes i \u00fatils. Comprova com podem ajudar-te.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span>La nova normalitat la podem crear nosaltres. T&#8217;ensenyem com.<\/span><\/p>\n","protected":false},"author":15,"featured_media":23278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-4064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-08-27-at-20.35.42-150x150.png","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-08-27-at-20.35.42-300x159.png","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-08-27-at-20.35.42-768x406.png","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-08-27-at-20.35.42.png","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-08-27-at-20.35.42.png","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-08-27-at-20.35.42.png","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-08-27-at-20.35.42.png","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-08-27-at-20.35.42.png","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-08-27-at-20.35.42.png","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-08-27-at-20.35.42.png","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-08-27-at-20.35.42.png","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-08-27-at-20.35.42.png","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-08-27-at-20.35.42.png","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-08-27-at-20.35.42.png","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-08-27-at-20.35.42.png","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-08-27-at-20.35.42.png","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-08-27-at-20.35.42.png"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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