{"id":4062,"date":"2020-08-14T00:00:00","date_gmt":"2020-08-13T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2020\/08\/14\/nova-normalitat-esdeveniments-hibridos-i-virtuals\/"},"modified":"2025-06-05T09:39:02","modified_gmt":"2025-06-05T07:39:02","slug":"nova-normalitat-esdeveniments-hibridos-i-virtuals","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/nova-normalitat-esdeveniments-hibridos-i-virtuals\/","title":{"rendered":"Esdeveniments Virtuals i Formats H\u00edbrids de Comunicaci\u00f3"},"content":{"rendered":"

<\/h1>\n

A causa de la situaci\u00f3 actual, moltes marques han hagut d’ajustar dr\u00e0sticament els seus plans de comunicaci\u00f3 i\u00a0networking. Tal com vam poder veure amb la cancel\u00b7laci\u00f3 d’un dels esdeveniments digitals amb m\u00e9s renom a nivell mundial: El\u00a0Mobile\u00a0World\u00a0Congress. Aquest esdeveniment programat per a celebrar-se a la fi de febrer a Barcelona, no va tenir una altra opci\u00f3 que ser cancel\u00b7lat malgrat les diferents mesures de seguretat i protocols, marcant aix\u00ed la pauta per a la resta d’esdeveniments programats en molts sectors i per la resta de l’any.<\/p>\n

La majoria de les empreses reconeix que una de les principals raons per les quals han optat per cancel\u00b7lar els seus esdeveniments, \u00e9s per la incertesa de les normes que les administracions estableixen i que canvien constantment. A m\u00e9s de sentir responsabilitat a fer front a la pand\u00e8mia actual i de com aquesta podria afectar els seus assistents. \u00c9s per aix\u00f2 que les empreses han optat per oferir serveis virtuals portant els seus serveis a la xarxa.<\/p>\n

A l’\u00e9sser els esdeveniments una de les eines m\u00e9s efectives del m\u00e0rqueting per a arribar i con\u00e8ixer cara a cara els seus consumidors, les empreses han comen\u00e7at a realitzar sessions virtuals, aix\u00ed com\u00a0webinars\u00a0o directes en\u00a0streaming\u00a0en els quals els participants poden interactuar en temps real. Aquests s\u00f3n coneguts com esdeveniments h\u00edbrids i es duen a terme en un lloc f\u00edsic, en els quals l’audi\u00e8ncia participa de manera virtual.<\/p>\n

Existeixen diversos elements que poden ajudar al teu esdeveniment -ja sigui h\u00edbrid o virtual, a portar-lo al seg\u00fcent nivell. Un d’ells \u00e9s impartir un taller sobre el camp d’especialitzaci\u00f3 en el qual podries entrevistar algun\u00a0influencer\u00a0o referent de la ind\u00fastria, incloent preguntes i respostes per a fer la din\u00e0mica interactiva. Alguns exemples d’esdeveniments virtuals amb \u00e8xit s\u00f3n els seg\u00fcents:\u00a0HR\u00a0Virtual\u00a0Summit, 3%\u00a0Conference\u00a0i\u00a0Coursera.<\/p>\n

En aquest sentit, de les principals solucions que brinda aquest tipus d’esdeveniments a m\u00e9s d’ajustar-se a les mesures de sanitat preventives pel COVID-19, \u00e9s evitar problemes relacionats amb horaris o inversi\u00f3 de viatges per a assistir a ells. A m\u00e9s, pel fet que el contingut de l’esdeveniment \u00e9s digitalitzat, aquest pot ser dif\u00f3s amb major facilitat per a tenir un major abast i un impacte m\u00e9s durador.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les empreses han optat per oferir serveis virtuals portant els seus serveis a la xarxa.<\/span><\/p>\n","protected":false},"author":15,"featured_media":23289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-4062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 & RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-08-14-at-11.26.13-150x150.png","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-08-14-at-11.26.13-300x175.png","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-08-14-at-11.26.13-768x448.png","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-08-14-at-11.26.13-1024x598.png","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-08-14-at-11.26.13-1536x897.png","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-08-14-at-11.26.13.png","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-08-14-at-11.26.13.png","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-08-14-at-11.26.13.png","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-08-14-at-11.26.13.png","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-08-14-at-11.26.13.png","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-08-14-at-11.26.13.png","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-08-14-at-11.26.13.png","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-08-14-at-11.26.13.png","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-08-14-at-11.26.13.png","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-08-14-at-11.26.13.png","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-08-14-at-11.26.13.png","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2020-08-14-at-11.26.13.png"},"yoast_head":"\nEsdeveniments Virtuals i Formats H\u00edbrids de Comunicaci\u00f3 - 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