{"id":4058,"date":"2020-08-06T00:00:00","date_gmt":"2020-08-05T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2020\/08\/06\/ultimes-tendencies-en-disseny-digital\/"},"modified":"2025-06-05T09:39:02","modified_gmt":"2025-06-05T07:39:02","slug":"ultimes-tendencies-en-disseny-digital","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/ultimes-tendencies-en-disseny-digital\/","title":{"rendered":"\u00daltimes tend\u00e8ncies en disseny digital"},"content":{"rendered":"<h2>Branding amb personalitat<\/h2>\n<p>Avui dia podem trobar milers d&#8217;opcions de plantilles predeterminades que pots descarregar de manera gratu\u00efta i que solen ser bastant cridaneres, per\u00f2 al final del dia convencionals. \u00c9s per aix\u00f2 que els usuaris valoren cada vegada m\u00e9s la creativitat i personalitat que les marques puguin transmetre amb diferents elements de disseny que trenquin amb les simetries del comuna.<\/p>\n<p>L&#8217;\u00fas de dissenys ecl\u00e8ctics, animacions, tipografia dibuixada a m\u00e0 solen requerir temps i \u2013algunes vegades- recursos, per\u00f2 tot aix\u00f2 s&#8217;aconsegueix veure reflectit i \u00e9s clau per a diferenciar-se i crear una personalitat de marca pr\u00f2pia. Alguns exemples de marques que compten amb un branding exemplar s\u00f3n les seg\u00fcents:<\/p>\n<ul>\n<li>Lemonade <a href=\"https:\/\/www.lemonade.com\/de\/en\">https:\/\/www.lemonade.com\/de\/en<\/a><\/li>\n<li>Brandless <a href=\"https:\/\/brandless.com\/\">https:\/\/brandless.com\/<\/a><\/li>\n<li>Mailchip <a href=\"https:\/\/mailchimp.com\/\">https:\/\/mailchimp.com\/<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>A les\u00a0xarxes socials,\u00a0el tamany s\u00ed que importa<\/h2>\n<p>Dins les xarxes socials \u00e9s important no deixar de parar esment a la imatge que acompanya el contingut i el format en el qual es presenta. Aquestes s\u00f3n les que visualment transmeten el missatge que vols donar a con\u00e8ixer als teus seguidors. \u00c9s per aix\u00f2 que resulta de gran import\u00e0ncia triar acuradament les proporcions depenent de la xarxa social que vagis a utilitzar.<\/p>\n<p>Prenent Twitter com a exemple, en afegir una imatge amb les dimensions correctes, el teu post pot tenir 5 vegades m\u00e9s possibilitats de ser retuitejat, per la qual cosa \u00e9s important no desaprofitar aquesta oportunitat de donar-li al teu contingut la major difusi\u00f3 partint amb el disseny com a base.<\/p>\n<p>Tal com esmenten en la seva p\u00e0gina, hi ha variacions segons el format que desitgis utilitzar ja sigui per a p\u00e0gines personals, p\u00e0gines d&#8217;empresa o v\u00eddeos i imatges, mateixa informaci\u00f3 que podr\u00e0s trobar detalladament en el seg\u00fcent enlla\u00e7: <a href=\"https:\/\/bit.ly\/3gxlln0\">https:\/\/bit.ly\/3gxlln0<\/a><\/p>\n<h2>Instagram: Formats i recomanacions<\/h2>\n<p>Des de 2015 que Instagram ens d\u00f3na l&#8217;opci\u00f3 de publicitar, la xarxa social no ha parat de generar nous formats per a millor comunicar el missatge que desitgis transmetre. Alguns exemples i recomanacions es mostren a continuaci\u00f3:<\/p>\n<h3>Cl\u00e0ssic:<\/h3>\n<p>La forma m\u00e9s comuna i que pot utilitzar-se per a tots els objectius \u00e9s pujar una imatge + caption. Aquest format \u00e9s ideal per a generar brand awareness ja que et permetr\u00e0 atreure tr\u00e0nsit al teu perfil a l&#8217;\u00e9sser una forma r\u00e0pida i concisa de mostrar el teu producte o servei. \u00c9s important assegurar-te que la imatge compti amb les proporcions correctes i sigui de qualitat. Pots trobar aquestes recomanacions explicades detalladament en el Creative Hub de Facebook <a href=\"https:\/\/bit.ly\/3kjuxxi\">https:\/\/bit.ly\/3kjuxxi<\/a><\/p>\n<h3>V\u00eddeo:<\/h3>\n<p>Pots pujar v\u00eddeos de fins a 60 segons, per\u00f2 t\u00e9 en compte que m\u00e9s del 50% dels usuaris no arribaran ni a la meitat del v\u00eddeo, si no aconsegueixes captar la seva atenci\u00f3 en els primers segons. Pel que es recomana col\u00b7locar el material m\u00e9s creatiu i impactant just en comen\u00e7ar el teu v\u00eddeo. Aquest format \u00e9s ideal per a tamb\u00e9 generar awareness, ja que sol ser el m\u00e9s recordat si s&#8217;utilitza el material correcte. Coneix m\u00e9s sobre les millors practiques per a v\u00eddeos en Instagram en el seg\u00fcent link: <a href=\"https:\/\/bit.ly\/2bzbgf5\">https:\/\/bit.ly\/2bzbgf5<\/a><\/p>\n<h3>Carouseles:<\/h3>\n<p>Solen tenir alts nivells de conversi\u00f3 ja que pots aprofitar per a mostrar diferents productes i models als teus usuaris, sense que hagin de sortir de l&#8217;aplicaci\u00f3. Aquest format resulta ideal si alguna dels teus objectius \u00e9s el seg\u00fcent:<\/p>\n<ul>\n<li>Mostrar processos pas a pas.<\/li>\n<li>Exhibir m\u00faltiples productes o col\u00b7leccions.<\/li>\n<li>Explorar una foto panor\u00e0mica o mostrar algun producte a detall.<\/li>\n<li>Compartir i emfatitzar alguna cita inspiradora.<\/li>\n<\/ul>\n<p>Feta un cop d&#8217;ull i inspira&#8217;t amb algunes de les campanyes digitals que m\u00e9s \u00e8xit han tingut a nivell mundial i recorda, el m\u00e9s important a sentir i entendre al teu usuari i al final arribar a ells d&#8217;una manera \u00fanica i original: <a href=\"https:\/\/bit.ly\/2poodlv\">https:\/\/bit.ly\/2poodlv<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span>Et comptem les &uacute;ltimes tend&egrave;ncies en disseny per a plataforma digitals.<\/span><\/p>\n","protected":false},"author":15,"featured_media":23296,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[118],"tags":[],"class_list":["post-4058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-y-audiovisual-si-usar"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Disseny &amp; Visual","term_id":118,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/diseno-y-audiovisual-si-usar\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1512295767273-ac109ac3acfa-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1512295767273-ac109ac3acfa-300x225.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1512295767273-ac109ac3acfa.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1512295767273-ac109ac3acfa.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1512295767273-ac109ac3acfa.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1512295767273-ac109ac3acfa.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1512295767273-ac109ac3acfa.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1512295767273-ac109ac3acfa.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1512295767273-ac109ac3acfa.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1512295767273-ac109ac3acfa.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1512295767273-ac109ac3acfa.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1512295767273-ac109ac3acfa.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1512295767273-ac109ac3acfa.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1512295767273-ac109ac3acfa.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1512295767273-ac109ac3acfa.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1512295767273-ac109ac3acfa.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1512295767273-ac109ac3acfa.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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