{"id":4056,"date":"2020-07-23T00:00:00","date_gmt":"2020-07-22T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2020\/07\/23\/com-millorar-visual-negoci\/"},"modified":"2025-06-05T09:39:03","modified_gmt":"2025-06-05T07:39:03","slug":"com-millorar-visual-negoci","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/com-millorar-visual-negoci\/","title":{"rendered":"Per qu\u00e8 hauries de cuidar m\u00e9s l’apartat visual del teu negoci"},"content":{"rendered":"

La import\u00e0ncia d’invertir una part del pressupost en el disseny de llocs web per a millorar la imatge del negoci online \u00e9s ben coneguda, per\u00f2… sovint oblidem l’important que \u00e9s usar fotos professionals a estils originals \u00fanics.<\/p>\n

Per a transmetre una bona imatge de marca, no sols has de parar esment a la bellesa del disseny: el contingut visual \u00e9s un dels recursos que t\u00e9 el major impacte en els usuaris que entren a la web. A trav\u00e9s de transmetre emocions o m\u00e9s informaci\u00f3 a l’audi\u00e8ncia, la fotografia ajudar\u00e0 a aconseguir m\u00e9s vendes.<\/p>\n

Per qu\u00e8 cuidar m\u00e9s l’aspecte visual<\/h2>\n

A Internet, pr\u00e0cticament en qualsevol sector, existeix molta compet\u00e8ncia, la qual cosa ens obliga a aguditzar l’enginy i buscar formes creatives de desmarcar-nos dels nostres competidors. Per exemple, una via per a aportar valor a la teva marca \u00e9s l’\u00fas de fotografia a nivell professional, especialment si busquem obtenir un major impacte a trav\u00e9s d’un contingut m\u00e9s cura. En aix\u00f2 consisteix cuidar l’apartat visual.<\/p>\n

Et donem una s\u00e8rie de raons per les quals hauries de cuidar m\u00e9s la fotografia en el teu web:<\/p>\n

Coneixement de la marca<\/h3>\n

Triar un estil fotogr\u00e0fic que sigui visualment consistent i en l\u00ednia amb els valors de la marca ajudar\u00e0 els usuaris a identificar-lo r\u00e0pidament i tractar-lo com una marca rellevant.<\/p>\n

Comunicaci\u00f3 m\u00e9s efectiva<\/h3>\n

Depenent dels elements o m\u00e8todes que usis en les fotos, podr\u00e0s transmetre millor el missatge que desitges fer arribar a la teva audi\u00e8ncia.<\/p>\n

Augment de la confian\u00e7a<\/h3>\n

Els consumidors no sentiran el producte quan comprin en l\u00ednia. Per tant, has de presentar els productes que els consumidors no podran veure ni tocar de la millor manera possible.<\/p>\n

CRO\u00a0(Conversion\u00a0Rate\u00a0Optimization)<\/h3>\n

Les fotos d’alta qualitat poden despertar les emocions dels usuaris. Aix\u00f2 significa que les fotos transmeten confian\u00e7a i influeixen en les decisions de compra.<\/p>\n

Fotografia per a web<\/h2>\n

L’\u00fas de la fotografia professional en el lloc web de la companyia \u00e9s la clau per a transmetre confian\u00e7a; col\u00b7locar imatges d’un banc d’imatges en la web s’acaba veient de manera negativa. Per tant, contractar un fot\u00f2graf professional t’ajudar\u00e0 a transmetre el missatge correcte per al\u00a0target, atreure visitants i augmentar la credibilitat.<\/p>\n

Fotografia per a\u00a0ecommerce<\/h3>\n

En el comer\u00e7 electr\u00f2nic o a les botigues en l\u00ednia, la fotografia \u00e9s clau per a mostrar els productes a la venda. Al no poder tocar el producte, els consumidors que veuen la foto han de sentir que tenen el producte a les seves mans.<\/p>\n

Fotografia en xarxes socials<\/h3>\n

Les xarxes socials s\u00f3n els canals de comunicaci\u00f3 principals per a interactuar amb el\u00a0target. Com a carta de presentaci\u00f3 d’una empresa \u00e9s important cuidar molt b\u00e9 la imatge. A m\u00e9s, si desenvolupes una estrat\u00e8gia de m\u00e0rqueting en Instagram, has d’usar fotos d’alta qualitat preses per fot\u00f2grafs professionals per a poder destacar m\u00ednimament entre els teus competidors.<\/p>\n

Millorem el teu\u00a0branding\u00a0a Madrid i Barcelona<\/h2>\n

Com hem vist, el\u00a0branding\u00a0d’una marca no sols s’aconsegueix a trav\u00e9s del disseny, sin\u00f3 tamb\u00e9 a trav\u00e9s d’una fotografia cuidada i neta, que permeti mostrar de manera real i n\u00edtida els valors de la marca. En\u00a0V3rtice\u00a0comptem amb fot\u00f2grafs professionals i el millor equip perqu\u00e8 el teu web, xarxes i imatge online sempre tingui els majors est\u00e0ndards de qualitat. Contacta amb nosaltres!<\/p>\n","protected":false},"excerpt":{"rendered":"

La fotografia professional i la seva importància per al teu negoci.<\/span><\/p>\n","protected":false},"author":15,"featured_media":23305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[118],"tags":[],"class_list":["post-4056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-y-audiovisual-si-usar"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Disseny & Visual","term_id":118,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/diseno-y-audiovisual-si-usar\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/bigstock-167517752-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/bigstock-167517752-300x200.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/bigstock-167517752-768x512.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/bigstock-167517752.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/bigstock-167517752.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/bigstock-167517752.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/bigstock-167517752.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/bigstock-167517752.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/bigstock-167517752.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/bigstock-167517752.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/bigstock-167517752.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/bigstock-167517752.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/bigstock-167517752.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/bigstock-167517752.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/bigstock-167517752.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/bigstock-167517752.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/bigstock-167517752.jpg"},"yoast_head":"\nPer qu\u00e8 hauries de cuidar m\u00e9s l'apartat visual del teu negoci - 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