{"id":4053,"date":"2020-07-09T00:00:00","date_gmt":"2020-07-08T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2020\/07\/09\/que-es-branded-content\/"},"modified":"2025-06-05T09:39:03","modified_gmt":"2025-06-05T07:39:03","slug":"que-es-branded-content","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/que-es-branded-content\/","title":{"rendered":"Qu\u00e8 \u00e9s el branded content o contingut de marca?"},"content":{"rendered":"

El concepte \u2018branded content\u2019 neix l’any 2012 de la m\u00e0 de Forbes, que va decidir incloure un apartat en la seva p\u00e0gina web en el qual parlaria de cadascuna de les hist\u00f2ries de la seva empresa. Per\u00f2 ja molt abans grans marques havien treballat en aquest concepte, com Coca-Cola o HSBC.<\/p>\n

Ara b\u00e9\u2026<\/p>\n

Qu\u00e8 entenem per Brand content?<\/h2>\n

Si fem una traducci\u00f3 literal, Brand content \u00e9s contingut de marca. En resum, tota una s\u00e8rie d’informaci\u00f3 directament relacionada amb qui som i qu\u00e8 fem, per\u00f2 sempre sense oblidar a qui ens estem dirigint.<\/p>\n

\u00c9s molt important tenir en compte qui \u00e9s el nostre p\u00fablic objectiu. En V3rtice, com a ag\u00e8ncia de comunicaci\u00f3 amb m\u00e9s de 10 anys d’experi\u00e8ncia en el sector, sabem que \u00e9s de vital import\u00e0ncia dirigir molt b\u00e9 els teus continguts al teu target. Has d’apostar per missatges molt clars, directes i sempre emocionals que t’ajudin a generar un vincle de proximitat i empatia amb el teu futur client.<\/p>\n

Com treballar el Brand content<\/h2>\n

Ara que ja sabem qu\u00e8 \u00e9s el Brand content ha arribat el moment de descobrir quina \u00e9s l’estrat\u00e8gia que seguirem per a aplicar-lo al nostre pla de comunicaci\u00f3.<\/p>\n

I per a aix\u00f2 hem de tenir molt clar que les din\u00e0miques han canviat. Ara ja no apostem tant pels anuncis i la publicitat en mitjans, sin\u00f3 que treballarem a trav\u00e9s d’un storytelling de continguts d’entreteniment i inter\u00e8s, amb la nostra marca com a protagonista.<\/p>\n

En resum:<\/p>\n

– Unim el m\u00e0rqueting i el periodisme per a informar sobre la nostra marca per\u00f2 fugint dels criteris comercials. \u00c9s a dir, que oferim continguts vera\u00e7os, transparents i actuals, basats en els valors afegits per al p\u00fablic objectiu.<\/p>\n

– Apostem per les emocions i el storytelling a trav\u00e9s d’hist\u00f2ries reals que ens ajudaran generar sentiments i empatia amb l’audi\u00e8ncia,<\/p>\n

– Treballem amb continguts que ens ajudaran a augmentar la confian\u00e7a en la marca i generar un major coneixement en el sector.<\/p>\n

Tipus de Brand content<\/h2>\n

Despr\u00e9s de la nostra experi\u00e8ncia com a ag\u00e8ncia de comunicaci\u00f3 especialitzada en continguts, hem establert 3 tipus de Brand content segons els seus objectius:<\/p>\n

Informatiu<\/h3>\n

Es tracta d’un contingut que segueix el mateix patr\u00f3 que una not\u00edcia, \u00e9s a dir, que s’inspira en el format tradicional d’un mitj\u00e0 de comunicaci\u00f3. Normalment, el text sol anar acompanyat del logotip de l’empresa o marca.<\/p>\n

Entreteniment<\/h3>\n

El format d’aquesta mena de continguts sol ser audiovisual ja que busca generar una experi\u00e8ncia en la qual la marca no apareix de manera expl\u00edcita.<\/p>\n

En resum, es tractaria de petits v\u00eddeos, podcasts o fins i tot clips musicals que l’audi\u00e8ncia recorda i associa amb la nostra marca.<\/p>\n

Educatiu<\/h3>\n

S\u00f3n tots aquells continguts en els quals la marca es posiciona en temes d’inter\u00e8s social com per exemple el racisme, el reciclatge, la inclusi\u00f3 laboral\u2026<\/p>\n

En definitiva, es tracta d’involucrar activament a la marca en els problemes socials.<\/p>\n

V3RTICE, GABINET DE COMUNICACI\u00d3 I PREMSA A MADRID I BARCELONA<\/h2>\n

Com pots veure, el branded content s’ha convertit en tend\u00e8ncia en els \u00faltims anys i en V3rtice tenim molt clar que \u00e9s un factor clau per a tirar endavant la teva marca. Per aix\u00f2 com a ag\u00e8ncia de comunicaci\u00f3 amb una s\u00e8rie de professionals especialitzats en gesti\u00f3 de comunicaci\u00f3 i els continguts, volem ajudar-te per a aconseguir els millors resultats i visibilitat tant a curt, com a mitj\u00e0 i llarg termini.<\/p>\n

Aix\u00ed que no dubtis a contactar-nos i valorarem el teu projecte perqu\u00e8 les teves necessitats comunicatives estiguin sempre cobertes.<\/p>\n","protected":false},"excerpt":{"rendered":"

La publicitat tradicional ha anat perdent credibilitat amb el pas dels anys, i això ens ha portat a noves maneres de promocionar el contingut sobre la nostra marca o empresa.<\/p>\n","protected":false},"author":15,"featured_media":23312,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[118],"tags":[],"class_list":["post-4053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-y-audiovisual-si-usar"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Disseny & Visual","term_id":118,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/diseno-y-audiovisual-si-usar\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1495020689067-958852a7765e-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1495020689067-958852a7765e-300x200.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1495020689067-958852a7765e.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1495020689067-958852a7765e.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1495020689067-958852a7765e.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1495020689067-958852a7765e.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1495020689067-958852a7765e.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1495020689067-958852a7765e.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1495020689067-958852a7765e.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1495020689067-958852a7765e.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1495020689067-958852a7765e.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1495020689067-958852a7765e.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1495020689067-958852a7765e.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1495020689067-958852a7765e.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1495020689067-958852a7765e.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1495020689067-958852a7765e.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1495020689067-958852a7765e.jpg"},"yoast_head":"\nQu\u00e8 \u00e9s el branded content o contingut de marca? - V3RTICE<\/title>\n<meta name=\"description\" content=\"Coneixes les claus del Branded Content? 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