{"id":4051,"date":"2020-06-29T00:00:00","date_gmt":"2020-06-28T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2020\/06\/29\/errors-sem-no-pots-cometre-estrategia-online\/"},"modified":"2025-06-05T09:39:03","modified_gmt":"2025-06-05T07:39:03","slug":"errors-sem-no-pots-cometre-estrategia-online","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/errors-sem-no-pots-cometre-estrategia-online\/","title":{"rendered":"Errors SEM que no pots cometre en la teva estrat\u00e8gia online"},"content":{"rendered":"

Est\u00e0s planejant utilitzar\u00a0SEM\u00a0per a millorar les conversions en el teu negoci online? Primer, revisa quins s\u00f3n els errors m\u00e9s t\u00edpics de les campanyes\u00a0SEM\u00a0i evita’ls costi el que costi. Te’ls expliquem:<\/p>\n

Els principals errors del\u00a0SEM<\/h2>\n

No tenir clars els objectius<\/h3>\n

Aquest \u00e9s l’error m\u00e9s com\u00fa en crear la nostra primera campanya\u00a0SEM. Creem la campanya sense definir un objectiu clar. Volem que la nostra campanya generi visites, clients potencials, vendes i tot en la mateixa campanya. Abans de comen\u00e7ar la nostra campanya, necessitem definir el nostre objectiu i desenvolupar la nostra estrat\u00e8gia basada en ell: seleccionar les paraules clau apropiades, anomenades a l’acci\u00f3, p\u00e0gines de dest\u00ed, pressupostos, etc.<\/p>\n

Una vegada hagis definit el teu objectiu, utilitza\u00a0CTAs\u00a0creatius que ajudin a complir amb aquest objectiu. \u00c9s molt probable que l’usuari vegi diversos anuncis similars als teus, i en molts casos el clic se l’emportar\u00e0 el millor CTE.<\/p>\n

Publicitat enganyosa<\/h3>\n

En molts casos, amb la idea de rebre moltes visites r\u00e0pidament, tendim a exagerar els textos de les nostres campanyes o fins i tot prometem alguna cosa que no oferim, la qual cosa porta al fet que les expectatives dels usuaris que no es compleixen en la nostra p\u00e0gina de dest\u00ed. Siguem honestos i adaptem el contingut de les nostres campanyes tant com sigui possible a la realitat de la nostra oferta. En cas contrari, l’usuari abandonar\u00e0 el nostre lloc web sense haver realitzat la conversi\u00f3 haurem\u00a0pagaado\u00a0pel seu clic igualment.<\/p>\n

Estructura de campanya desorganitzada<\/h3>\n

Com ja hem vist, has de definir l’objectiu abans de comen\u00e7ar a treballar en la campanya\u00a0SEM, per\u00f2 tamb\u00e9 has de tenir una estructura clara pensada per a la campanya. Abans de comen\u00e7ar, recomanem dissenya l’estructura de la campanya en paper amb un esquema. Estructura la teva campanya dividint-la en grups d’anuncis i seleccionant les paraules clau per a cada grup, pressupost, text, etc. Amb una estructura clara, podem mesurar millor els resultats i veure quin grup d’anuncis funciona millor, quins haurien de modificar-se o fins i tot descartar-se. L’organitzaci\u00f3 \u00e9s la clau.<\/p>\n

Falta de paraules clau negatives<\/h3>\n

En totes les campanyes\u00a0SEM\u00a0hem de triar les paraules clau que activaran el nostre anunci, per\u00f2 tamb\u00e9 hem de triar paraules clau negatives, per a evitar que cerques relacionades per\u00f2 no interessants per a nosaltres disparin el nostre anunci. Aix\u00f2 \u00e9s fonamental per a optimitzar la campanya.<\/p>\n

Les paraules clau negatives ens impedeixen apar\u00e8ixer en algunes cerques que \u00e9s poc probable que converteixin, encara que estiguin relacionades amb el nostre producte o servei anunciat. Per exemple, si l’usuari busca el nostre servei o producte per\u00f2 el busca de manera gratu\u00efta i fa clic en el nostre anunci, si no l’oferim de manera gratu\u00efta, \u00e9s molt probable que abandoni el nostre lloc web immediatament o que no generi una conversi\u00f3. El nostre lloc web no va complir amb les seves expectatives i va generar un clic innecessari i una mala experi\u00e8ncia en l’usuari.<\/p>\n

Oblidar les conversions<\/h3>\n

Per a verificar si la nostra campanya \u00e9s efectiva i rendible, hem de poder avaluar les conversions, per\u00f2 en molts casos se’ns oblida i no tenim una etiqueta de conversi\u00f3. Tenim sempre que verificar que el codi de conversi\u00f3 estigui configurat correctament i funciona. Aix\u00ed podrem calcular el ROSEGUIS de la campanya.<\/p>\n

Optimitzar les\u00a0landing\u00a0pages\u00a0per a m\u00f2bil<\/h3>\n

Cada vegada m\u00e9s utilitzem dispositius m\u00f2bils per a consultar la web o buscar botigues i negocis. Hem d’optimitzar la p\u00e0gina de dest\u00ed de l’anunci perqu\u00e8 es vegi clar i no pesat, de manera que pugui carregar-se r\u00e0pidament i optimitzar-se per a tel\u00e8fons m\u00f2bils. Encara que sembla obvi, aquest \u00e9s un error molt com\u00fa. Recordem que estem en 2020 i els m\u00f2bils ens acompanyen SEMPRE.<\/p>\n

Consells per a optimitzar les teves campanyes de\u00a0Search\u00a0Engine\u00a0M\u00e0rqueting<\/h2>\n

Ja saps qu\u00e8 \u00e9s el que NO has de fer, per\u00f2 qu\u00e8 hi ha del que S\u00cd QUE pots fer per a millorar les teves campanyes\u00a0SEM?<\/p>\n

Fa uns mesos t’ho expliquem en el nostre blog, d\u00f3na-li un cop d’ull aqu\u00ed<\/a>.<\/p>\n

Estrat\u00e8gia\u00a0SEM\u00a0a Madrid i Barcelona<\/h2>\n

En\u00a0V3rtice\u00a0coneixem totes les claus i trucs per a aconseguir arribar als teus usuaris a trav\u00e9s dels anuncis en cercadors de la forma m\u00e9s efectiva i adequada.\u00a0Dscrubre\u00a0com podem ajudar-te contactant amb nosaltres, t’enviarem una proposta totalment personalitzada i concorde a les teves necessitats.<\/p>\n","protected":false},"excerpt":{"rendered":"

Optimitza les teves campanyes <\/span>SEM<\/span> <\/span>com un professional evitant els errors més comuns.<\/span><\/p>\n","protected":false},"author":15,"featured_media":23317,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-4051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"M\u00e0rqueting Digital","term_id":113,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/marketing-digital-ca-2\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/1150-iloveimg-cropped-min-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/1150-iloveimg-cropped-min-300x192.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/1150-iloveimg-cropped-min-768x491.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/1150-iloveimg-cropped-min.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/1150-iloveimg-cropped-min.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/1150-iloveimg-cropped-min.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/1150-iloveimg-cropped-min.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/1150-iloveimg-cropped-min.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/1150-iloveimg-cropped-min.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/1150-iloveimg-cropped-min.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/1150-iloveimg-cropped-min.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/1150-iloveimg-cropped-min.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/1150-iloveimg-cropped-min.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/1150-iloveimg-cropped-min.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/1150-iloveimg-cropped-min.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/1150-iloveimg-cropped-min.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/1150-iloveimg-cropped-min.jpg"},"yoast_head":"\nErrors SEM que no pots cometre en la teva estrat\u00e8gia online - V3RTICE<\/title>\n<meta name=\"description\" content=\"Millora les teves campanyes SEM evitant errors comuns. 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