{"id":4047,"date":"2020-06-22T00:00:00","date_gmt":"2020-06-21T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2020\/06\/22\/marketing-influencers-estrategia-online\/"},"modified":"2025-06-05T09:39:04","modified_gmt":"2025-06-05T07:39:04","slug":"marketing-influencers-estrategia-online","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/marketing-influencers-estrategia-online\/","title":{"rendered":"El m\u00e0rqueting de influencers com a estrat\u00e8gia online"},"content":{"rendered":"

El m\u00e0rqueting de\u00a0influencers\u00a0\u00e9s una nova estrat\u00e8gia de m\u00e0rqueting que es basa en l’establiment d’una s\u00e8rie de vincles de col\u00b7laboraci\u00f3 entre marques i empreses i persones amb alta visibilitat i popularitat en Internet, especialment en xarxes socials.<\/p>\n

Internet, i en particular les xarxes socials, han afavorit l’aparici\u00f3 de noves celebritats que s’han convertit en referents per a un gran nombre de persones. Aquestes persones es caracteritzen per tenir un gran ganxo i carisma en el m\u00f3n virtual. Alguns d’ells, com els\u00a0Youtubers, tenen canals amb milers (i en alguns casos milions) de subscriptors i seguidors.<\/p>\n

Evidentment, aquests l\u00edders d’opini\u00f3 de les xarxes socials ofereixen veritables oportunitats per a les marques, perqu\u00e8 la seva capacitat de visibilitzar un producte o influir en l’opini\u00f3 dels seus seguidors sobre ell \u00e9s molt elevada. Els seguidors de\u00a0influencers\u00a0del m\u00f3n digital solen ser fidels als seus creadors de contingut favorits i, sempre que no considerin que es tracta d’una publicitat molt invasiva, es fien del criteri del\u00a0influencer.<\/p>\n

Donar amb la correcta combinaci\u00f3 de\u00a0claim\u00a0i\u00a0influencers\u00a0pot aconseguir que les teves vendes augmentin en gran manera.<\/p>\n

Avantatges del m\u00e0rqueting de\u00a0influencers\u00a0per a la teva marca<\/h2>\n

En primer lloc, aconsegueixen expandir el missatge positiu de la nostra marca o empresa i augmenten les converses en l\u00ednia sobre els nostres productes o serveis. S\u00f3n capa\u00e7os de dirigir el tr\u00e0nsit i aix\u00ed augmentar el nombre de visites a la p\u00e0gina de dest\u00ed del nostre lloc web. A m\u00e9s. poden resultar molt barats si la campanya es dissenya adequadament, per la qual cosa es pot obtenir un retorn de la inversi\u00f3 (ROI)\u00a0satisfactori i substancial. Finalment, la marca pot guanyar molta reputaci\u00f3 i prestigi si el p\u00fablic final queda satisfet amb el servei o producte recomanat pel\u00a0influencer.<\/p>\n

 <\/p>\n

Tipus de\u00a0influencers<\/h2>\n

En funci\u00f3 de la seva influ\u00e8ncia en una \u00e0rea espec\u00edfica, la taxa de\u00a0engagement\u00a0que generin i el nombre de seguidors, establim tres tipus de\u00a0influencers:<\/p>\n

Famosos<\/strong>
\nLa majoria d’ells s\u00f3n figures p\u00fabliques dels esports, art, m\u00fasica, pel\u00b7l\u00edcules, etc. Els seus seguidors en xarxes com Instagram o Facebook solen superar el mili\u00f3. Les seves tarifes solen ser molt altes i generalment es contacten a trav\u00e9s d’ag\u00e8ncies o representants.<\/p>\n

Influencers<\/strong>
\nSense arribar a tenir el volum de seguidors de les\u00a0celebrities, solen ser usuaris amb un gran nombre de\u00a0followers\u00a0(m\u00e9s de 50.000). Encara que en m\u00e0rqueting de\u00a0influencers\u00a0l’important no \u00e9s la quantitat, sin\u00f3 del percentatge d’interacci\u00f3 (engagement)\u00a0que generin les seves publicacions. Solen ser molt m\u00e9s accessibles que els primers.<\/p>\n

Microinfluencers<\/strong>
\nS\u00f3n usuaris amb gran habilitat per a influir en temes o \u00e0rees espec\u00edfiques. No tenen molts seguidors, per\u00f2 tenen una comunitat molt lleial. A la llarga, els micro\u00a0influencers\u00a0es preocuparan m\u00e9s per les seves comunitats i marques que uns altres amb m\u00e9s seguidors.<\/p>\n

Llegeix m\u00e9s sobre\u00a0microinfluencers<\/strong>\u00a0AQU\u00cd.<\/a><\/p>\n

Consells per a realitzar una campanya de m\u00e0rqueting de\u00a0influencers<\/h2>\n

Com cada canal del m\u00e0rqueting online, la creaci\u00f3 de l’estrat\u00e8gia \u00e9s fonamental perqu\u00e8 tot funcioni correctament. Aquests s\u00f3n els principals passos que has de seguir per a desenvolupar la teva campanya de m\u00e0rqueting de\u00a0influencers:<\/p>\n

    \n
  1. El primer que hem de fer \u00e9s identificar als\u00a0influencers\u00a0m\u00e9s rellevants, especialment els m\u00e9s adequats per als nostres productes i el valor de la nostra marca o empresa.<\/li>\n
  2. Una vegada que h\u00e0gim identificat a una o m\u00e9s persones influents que estiguin interessades en la nostra campanya, hem d’aconseguir que adoptin una actitud favorable cap als productes o serveis de la nostra marca. Cal conv\u00e8ncer-los.<\/li>\n
  3. Hem de buscar aconseguir una valoraci\u00f3 positiva de la nostra marca, servei o producte per part dels\u00a0influencers.<\/li>\n
  4. Tamb\u00e9 podem oferir-los col\u00b7locar anuncis de la nostra marca entre els seus continguts.<\/li>\n
  5. Conv\u00e9 convidar-los als nostres esdeveniments, de manera que coneguin de primera m\u00e0 les nostres novetats i a m\u00e9s generin reconeixement de marca.<\/li>\n<\/ol>\n

    M\u00e0rqueting de\u00a0influencers\u00a0a Madrid i Barcelona<\/h2>\n

    Vols saber de primera m\u00e0 com pot millorar el m\u00e0rqueting online de la teva marca gr\u00e0cies a les campanyes amb\u00a0influencers?\u00a0No et quedis en la superf\u00edcie i deixa que\u00a0V3rtice<\/a>, professionals amb m\u00e9s de 10 anys d’experi\u00e8ncia en el m\u00e0rqueting online, portem la teva estrat\u00e8gia. Ens encarregarem de tots els aspectes que requereixi la campanya amb\u00a0influencers\u00a0de la teva marca. Contacta amb nosaltres i et comptarem de forma m\u00e9s personalitzada tot el que pots aconseguir a trav\u00e9s del m\u00e0rqueting digital.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Què és el màrqueting de <\/span>influencers?<\/span> <\/span>Quins són els seus avantatges? Funciona com a estratègia de màrqueting digital?<\/span><\/p>\n","protected":false},"author":15,"featured_media":23329,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-4047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"M\u00e0rqueting Digital","term_id":113,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/marketing-digital-ca-2\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencers-2-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencers-2-300x174.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencers-2.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencers-2.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencers-2.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencers-2.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencers-2.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencers-2.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencers-2.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencers-2.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencers-2.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencers-2.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencers-2.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencers-2.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencers-2.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencers-2.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencers-2.jpg"},"yoast_head":"\nEl m\u00e0rqueting de influencers com a estrat\u00e8gia online - V3RTICE<\/title>\n<meta name=\"description\" content=\"Vols augmentar la teva visibilitat i popularitat en internet? 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