{"id":4044,"date":"2020-06-12T00:00:00","date_gmt":"2020-06-11T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2020\/06\/12\/consells-de-comunicacio-i-pr-per-startups\/"},"modified":"2025-06-05T09:39:04","modified_gmt":"2025-06-05T07:39:04","slug":"consells-de-comunicacio-i-pr-per-startups","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/consells-de-comunicacio-i-pr-per-startups\/","title":{"rendered":"Consells de comunicaci\u00f3 i PR per al sector startup"},"content":{"rendered":"

I perqu\u00e8 aconsegueixis treure el m\u00e0xim rendiment comunicatiu del teu startup, en l’ag\u00e8ncia de comunicaci\u00f3 V3rtice hem preparat una s\u00e8rie de consells que segur que et seran molt \u00fatils.<\/p>\n

Comunicaci\u00f3 i PR per a startups<\/strong><\/h2>\n

Despr\u00e9s de 10 anys d’experi\u00e8ncia treballant la comunicaci\u00f3 i accions PR per a startups, tenim les claus de l’\u00e8xit perqu\u00e8 puguis organitzar el teu treball a l’hora d’emprendre la teva nova marca o treure el m\u00e0xim rendiment del teu startup.<\/p>\n

    \n
  1. Coneix al teu usuari<\/strong><\/li>\n<\/ol>\n

    El primer que has de fer \u00e9s saber a qui et dirigeixes. I per aix\u00f2 has de preguntar-te: Qui \u00e9s el meu p\u00fablic objectiu? A qui vull vendre el meu producte o servei?<\/p>\n

    Aix\u00f2 significa que has d’estipular totes les caracter\u00edstiques de la teva target: ubicaci\u00f3, franja d’edats, els seus interessos\u2026<\/p>\n

    I, una vegada s\u00e0pigues a qui et dirigeixes, podr\u00e0s definir quina \u00e9s la millor estrat\u00e8gia i en quins canals la desenvolupar\u00e0s.\u00a0<\/strong><\/p>\n

      \n
    1. Estudia el mercat i la teva compet\u00e8ncia<\/strong><\/li>\n<\/ol>\n

      Ja sabem qui \u00e9s el nostre p\u00fablic, per\u00f2 abans de posar-nos a la feina hem de descobrir la situaci\u00f3 actual del mercat i tamb\u00e9 en quina posici\u00f3 estem respecte a la nostra compet\u00e8ncia.<\/p>\n

      En aquest sentit, com a ag\u00e8ncia de comunicaci\u00f3 i PR especialitzada en el sector startups, et recomanem sempre fer una valoraci\u00f3 del sector tant a nivell global com local. D’aquesta manera, aconseguir\u00e0s entendre quina \u00e9s la situaci\u00f3 a la qual t’enfrontes i quin tipus d’accions s\u00f3n les que millor estan funcionant.<\/p>\n

      A m\u00e9s, aquest estudi ha d’incloure una an\u00e0lisi de compet\u00e8ncia, \u00e9s a dir, veure quines s\u00f3n les empreses o marques m\u00e9s potents en el moment. Gr\u00e0cies a aix\u00f2, podr\u00e0s analitzar quines accions de comunicaci\u00f3 i PR estan duent a terme i quins resultats estan obtenint.<\/p>\n

      Tot aix\u00f2 t’ajudar\u00e0 a plantejar els seg\u00fcents passos que nomenem a continuaci\u00f3.<\/p>\n

        \n
      1. Defineix els teus objectius<\/strong><\/li>\n<\/ol>\n

        Aquest \u00e9s sens dubte el pas m\u00e9s important de l’estrat\u00e8gia de comunicaci\u00f3 de la teva startup.<\/p>\n

        Has de plantejar qu\u00e8 \u00e9s el que vols, i aix\u00f2 ha de fer-se a trav\u00e9s d’una s\u00e8rie d’objectius generals, i tot seguit els objectius m\u00e9s espec\u00edfics.<\/p>\n

          \n
        1. Planteja una estrat\u00e8gia<\/strong><\/li>\n<\/ol>\n

          Ja tens el teu p\u00fablic, saps en quina situaci\u00f3 est\u00e0 el mercat, qu\u00e8 fa la teva compet\u00e8ncia i has definit els objectius que vols aconseguir. Ha arribat el moment de posar-se a la feina i planificar les accionis PR i de comunicaci\u00f3 que et portaran a aconseguir els millors resultats.<\/p>\n

          Per a aix\u00f2, com a ag\u00e8ncia de comunicaci\u00f3 i PR et recomanem elaborar un document en el qual es desenvolupi un cronograma en el qual defineixis, per mesos o temporades, quins s\u00f3n els productes o serveis a promocionar i els resultats estimats que vols aconseguir segons els objectius que t’has marcat.<\/p>\n

          Com m\u00e9s espec\u00edfic sigui aquest document, millor. Aix\u00ed evitar\u00e0s la improvisaci\u00f3 i aconseguir\u00e0s estalviar temps, i diners.<\/p>\n

            \n
          1. Planifica les accions<\/strong><\/li>\n<\/ol>\n

            Per a completar la teva estrat\u00e8gia, toca definir cadascuna de les accions que dur\u00e0s a terme en els diferents mesos o temporades.<\/p>\n

            Aqu\u00ed \u00e9s molt important treballar amb tots i cadascun dels membres del teu equip perqu\u00e8 tothom tingui molt clar qu\u00e8 \u00e9s el que ha de fer.<\/p>\n

            I com ja t’hem comentat en blogs anteriors, \u00e9s molt important la gesti\u00f3 amb mitjans de comunicaci\u00f3 i periodistes.<\/p>\n

            Has de comunicar molt b\u00e9 el que fas i per a aix\u00f2 tenir en compte l’enviament de notes de premsa mensuals, tenir un dossier corporatiu en el qual presentis la teva marca i els seus resultats, la planificaci\u00f3 d’actes amb periodistes i mitjans de comunicaci\u00f3 com a taules rodones, xerrades\u2026<\/p>\n

            En definitiva, establir una relaci\u00f3 de confian\u00e7a amb cada mitj\u00e0 i periodista a trav\u00e9s d’una comunicaci\u00f3 fluida, constant i sempre amb un seguiment i dedicaci\u00f3 espec\u00edfica per a cadascuna de les accions.<\/p>\n

              \n
            1. Mesura els resultats<\/strong><\/li>\n<\/ol>\n

              I finalment, \u00e9s molt important el mesurament de resultats tant de les accions per separat com del conjunt de l’estrat\u00e8gia.<\/p>\n

              Per a aix\u00f2, despr\u00e9s de la nostra experi\u00e8ncia com a ag\u00e8ncia de comunicaci\u00f3 i PR et recomanem establir una s\u00e8rie de KPIs que has de revisar de manera peri\u00f2dica i recopilar en un informe despr\u00e9s de cadascuna de les accions realitzades.<\/p>\n

              Gr\u00e0cies a aix\u00f2 podr\u00e0s tenir una valoraci\u00f3 global de quins s\u00f3n les accions que millor han funcionat juntament amb una visi\u00f3 objectiva del compliment dels objectius que t’havies fixat pr\u00e8viament.<\/p>\n

              A m\u00e9s, aix\u00f2 t’ajudar\u00e0 a veure, mes a mes, si l’estrat\u00e8gia que has definit \u00e9s la m\u00e9s adequada o si necessita modificacions per a aconseguir sempre els resultats m\u00e9s \u00f2ptims.<\/p>\n

              V3RTICE: AG\u00c8NCIA DE COMUNICACI\u00d3 A MADRID I BARCELONA<\/strong><\/h2>\n

              Totes aquestes recomanacions sorgeixen de 10 anys d’experi\u00e8ncia i aprenentatge en comunicaci\u00f3 corporativa i premsa. Despr\u00e9s de m\u00faltiples projectes i clients, el nostre equip de periodistes formats i especialitzats en el m\u00f3n de la comunicaci\u00f3 tenen coneixements que abasten multitud de sectors, tractant m\u00e0 a m\u00e0 di\u00e0riament amb periodistes de tota mena de mitjans de comunicaci\u00f3.<\/p>\n

              A m\u00e9s, a l’\u00e9sser una ag\u00e8ncia petita, dediquem un gran temps a estudiar amb lupa cada projecte per a desenvolupar-lo de manera \u00f2ptima, i ajudar-te aix\u00ed a definir i aconseguir tots aquests objectius relacionats amb la comunicaci\u00f3 que t’havies marcat en comen\u00e7ar. Preferim la qualitat abans que la quantitat, i el tracte amb el client \u00e9s una de les nostres especialitats.<\/p>\n

              Esperem que la nostra explicaci\u00f3 t’hagi resultat \u00fatil. El nostre equip estar\u00e0 disponible per si necessites assessorament detalladament i personalitzat. Contacta’ns perqu\u00e8 puguem ajudar-te al fet que el teu projecte avanci cap a la direcci\u00f3 correcta. Junts, ho aconseguirem!<\/p>\n","protected":false},"excerpt":{"rendered":"

              La comunicació és una eina fonamental per a la teva startup. Gràcies a ella, podràs mostrar els teus productes o serveis d’una forma clara i directa, generar interès i necessitat en relació a la teva marca i, en conseqüència, aconseguir més vendes.<\/p>\n","protected":false},"author":15,"featured_media":23338,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-4044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 & RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/ckjshkjhsdkjs-150x150.png","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/ckjshkjhsdkjs-300x199.png","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/ckjshkjhsdkjs.png","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/ckjshkjhsdkjs.png","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/ckjshkjhsdkjs.png","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/ckjshkjhsdkjs.png","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/ckjshkjhsdkjs.png","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/ckjshkjhsdkjs.png","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/ckjshkjhsdkjs.png","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/ckjshkjhsdkjs.png","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/ckjshkjhsdkjs.png","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/ckjshkjhsdkjs.png","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/ckjshkjhsdkjs.png","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/ckjshkjhsdkjs.png","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/ckjshkjhsdkjs.png","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/ckjshkjhsdkjs.png","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/ckjshkjhsdkjs.png"},"yoast_head":"\nConsells de comunicaci\u00f3 i PR per al sector startup - 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