{"id":4041,"date":"2020-05-21T00:00:00","date_gmt":"2020-05-20T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2020\/05\/21\/guia-basica-per-a-que-el-teu-startup-surti-en-mitjans-de-comunicacion\/"},"modified":"2025-06-05T09:39:05","modified_gmt":"2025-06-05T07:39:05","slug":"guia-basica-per-a-que-el-teu-startup-surti-en-mitjans-de-comunicacion","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/guia-basica-per-a-que-el-teu-startup-surti-en-mitjans-de-comunicacion\/","title":{"rendered":"Guia b\u00e0sica perqu\u00e8 la teva start-up surti en els mitjans de comunicaci\u00f3"},"content":{"rendered":"

Comen\u00e7ar a tenir pres\u00e8ncia als mitjans de comunicaci\u00f3 \u00e9s sempre una bona manera de donar-se a con\u00e8ixer entre el p\u00fablic i aix\u00ed, adquirir respecte, prestigi i reputaci\u00f3. A m\u00e9s a m\u00e9s, una estrat\u00e8gia d\u2019aparicions en mitjans de comunicaci\u00f3 com a part de la teva estrat\u00e8gia de m\u00e0rqueting mix consolidar\u00e0 la marca de la teva start-up i guanyar\u00e0s alguna venda.<\/p>\n

Des de fa temps, V3rtice, com a ag\u00e8ncia de comunicaci\u00f3 integral de Barcelona i Madrid, s\u2019ha anat especialitzant a atendre a start-ups que volen guanyar aquesta notorietat mitjan\u00e7ant la seva hist\u00f2ria amb l\u2019acompanyament del nostre gabinet de premsa i de mitjans de comunicaci\u00f3 o amb accions de Relacions P\u00fabliques<\/p>\n

Les tres Ps<\/strong><\/h2>\n

Per comen\u00e7ar, a V3rtice no ens dirigim als mitjans de comunicaci\u00f3 com un ens abstracte, sin\u00f3 a professionals periodistes als qui volem ajudar en la seva feina d\u2019explicar hist\u00f2ries, oferint-los-hi les que ens ofereixen els nostres clientes.<\/p>\n

Una manera de persuasi\u00f3 \u00e9s el m\u00e8tode de les tres Pes: Producte, Prop\u00f2sit i Passi\u00f3.<\/p>\n

Producte<\/strong>:\u00a0 El teu producte \u00e9s important. L\u2019has creat tu mateix o la teva empresa. I fins i tot potser primer vas crear el producte i despr\u00e9s l\u2019empresa. A V3rtice li expliquem al periodista qu\u00e8 fa o qu\u00e8 \u00e9s el teu producte o servei i la seva \u201cUnique Selling Proposition\u201d, \u00e9s a dir, qu\u00e8 el diferencia de la resta.<\/p>\n

Prop\u00f2sit: <\/strong>Com a gabinet de premsa especialitzat en start-ups, hem apr\u00e8s que darrera d\u2019una iniciativa sempre hi ha un prop\u00f2sit que va m\u00e9s enll\u00e0 del benefici monetari i el lucre. A V3rtice recollim els problemes que resol la vostra empresa i on us voleu dirigir i enfoquem aquest prop\u00f2sit als professionals dels mitjans.<\/p>\n

Passi\u00f3<\/strong>: \u00a0Pr\u00e0cticament, si has fundat una start-up \u00e9s perqu\u00e8 vols canviar el m\u00f3n. Als mitjans de comunicaci\u00f3, i a l\u2019audi\u00e8ncia, els hi encanta la passi\u00f3 i l\u2019entusiasme, dues coses que cal que tingui la vostra hist\u00f2ria.<\/p>\n

On voleu sortir?<\/strong><\/h2>\n

Aquests \u00e9s una pregunta que us farem, ja que depenent del perfil de la vostra empresa o del moment on es troba, ser\u00e0 m\u00e9s f\u00e0cil encaixar la vostra hist\u00f2ria en una finestra o una altra, ja que interessar\u00e0 m\u00e9s o un tipus de mitjans o a uns altres, o a uns programes o uns altres. Fins i tot la vostra hist\u00f2ria pot interessar a seccions diferents, com ara a Economia i a Societat.<\/p>\n

Per exemple, si la teva companyia ha fet b\u00e9 les coses fins ara i acabeu de tancar tot just una ronda de finan\u00e7ament de s\u00e8rie D, la teva hist\u00f2ria ja t\u00e9 els n\u00fameros necessaris per ser portada als diaris econ\u00f2mics d\u2019aquest pa\u00eds.<\/p>\n

D\u2019una altra manera, si tot just acabes de comen\u00e7ar, per\u00f2 les teves \u2018tres pes\u2019 estan ben definides, \u00e9s el moment de comen\u00e7ar a con\u00e8ixer gent. A v3rtice tenim una base de dades de professionals dels mitjans als qui podem accedir, i segur que hi haur\u00e0 alg\u00fa al qui li encantar\u00e0 la teva hist\u00f2ria.<\/p>\n

Aix\u00ed mateix, a V3rtice tamb\u00e9 us podem ajudar per tal que el vostre pitch, la vostra hist\u00f2ria, les vostres \u2018tres Pes\u2019, puguin amollar-se als periodistes que es dediquen a coses diferents i aix\u00ed obtenir m\u00e9s visibilitat.<\/p>\n

Accions de PR per a complementar l\u2019estrat\u00e8gia de mitjans de comunicaci\u00f3<\/strong><\/h2>\n

 <\/p>\n

Tot i que ja hem fet 10 anys, a V3rtice tamb\u00e9 ens considerem una mica start-up, ja que tamb\u00e9 apliquem el m\u00e8tode LEAN. Una de les seves virtuts \u00e9s que com a equip sempre estem aprenent coses noves. Per aix\u00f2, hem apr\u00e9s que les estrat\u00e8gies de comunicaci\u00f3 amb mitjans son molt m\u00e9s efectives si es complementen amb accions de PR.<\/p>\n

No estem parlant necess\u00e0riament d\u2019organitzar grans esdeveniments, sin\u00f3 tamb\u00e9 de mantenir el contacte amb els periodistes, ja sigui assistint a esdeveniments sobre start-ups o del sector o, fins i tot, quedant amb ells. Un caf\u00e8 sempre surt barat si pots mostrar el potencial de la teva start-up, i no fa falta dir que \u00e9s de les accions de Relacions P\u00fabliques m\u00e9s barates i efectives que hi ha.<\/p>\n

Alguns exemples de PR per a start-ups<\/strong><\/h2>\n

Una bona acci\u00f3 de PR per a start-ups de cara als mitjans de comunicaci\u00f3, sobretot per aquelles que no son gaire conegudes, \u00e9s deixar que els periodistes provin el producte o servei per tal que despr\u00e9s en facin una ressenya sobre el seu funcionament.<\/p>\n

Tot i aix\u00ed, cal dir que hi ha mitjans que no aproven aquestes pr\u00e0ctiques en el seu codi intern, per considerar-les publicitat encoberta. Aquesta pr\u00e0ctica tampoc s\u2019ha de confondre amb els publireportatges, que no son peces period\u00edstiques, sin\u00f3 publicitat pagada directament al mitj\u00e0 de comunicaci\u00f3 per un espai que se li dona al producte.<\/p>\n

Una cosa que tamb\u00e9 cal tenir en compte a l\u2019hora de tractar amb els mitjans de comunicaci\u00f3 \u00e9s que el contingut final dep\u00e8n completament d\u2019ells, tret del cas dels publireportatges. Per aix\u00f2, la norma d\u2019or tenir un tracte cordial amb els professionals.<\/p>\n

A V3rtice les nostres \u00e0rees de comunicaci\u00f3 i de relacions p\u00fabliques son expertes en tractar amb periodistes i amb start-ups.<\/h3>\n

Hem ajudat a clients com Kasaz, Factorial, Aticco o TBS Business School a apar\u00e8ixer als mitjans de comunicaci\u00f3, obtenint m\u00e9s visibilitat i enfortint la seva imatge de marca.<\/p>\n

Si vols que t\u2019ajudem a explicar la hist\u00f2ria de la teva start-up als mitjans de comunicaci\u00f3, no ho dubtis i posa\u2019t a les nostres mans!<\/p>\n","protected":false},"excerpt":{"rendered":"

Tots aquells emprenedors que han posat en marxa un projecte, ja sigui alguna cosa personal o una start-up, necessitaran notorietat i promoció.<\/p>\n","protected":false},"author":15,"featured_media":23353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-4041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 & RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/dsfsdfsdfsdfsdf-150x150.png","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/dsfsdfsdfsdfsdf-300x205.png","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/dsfsdfsdfsdfsdf-768x524.png","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/dsfsdfsdfsdfsdf.png","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/dsfsdfsdfsdfsdf.png","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/dsfsdfsdfsdfsdf.png","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/dsfsdfsdfsdfsdf.png","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/dsfsdfsdfsdfsdf.png","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/dsfsdfsdfsdfsdf.png","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/dsfsdfsdfsdfsdf.png","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/dsfsdfsdfsdfsdf.png","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/dsfsdfsdfsdfsdf.png","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/dsfsdfsdfsdfsdf.png","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/dsfsdfsdfsdfsdf.png","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/dsfsdfsdfsdfsdf.png","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/dsfsdfsdfsdfsdf.png","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/dsfsdfsdfsdfsdf.png"},"yoast_head":"\nGuia start-up en mitjans comunicaci\u00f3 - 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