{"id":4039,"date":"2020-05-13T00:00:00","date_gmt":"2020-05-12T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2020\/05\/13\/5-claus-per-a-dissenyar-un-logotip-competitiu\/"},"modified":"2025-06-05T09:39:05","modified_gmt":"2025-06-05T07:39:05","slug":"5-claus-per-a-dissenyar-un-logotip-competitiu","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/5-claus-per-a-dissenyar-un-logotip-competitiu\/","title":{"rendered":"5 Claus per a dissenyar un logotip competitiu"},"content":{"rendered":"

Abans de posar-nos a la feina amb el disseny, parlarem de qu\u00e8 \u00e9s un logotip i la seva import\u00e0ncia per a la teva empresa.<\/p>\n

Qu\u00e8 \u00e9s un logotip?<\/strong><\/h2>\n

El logo \u00e9s la representaci\u00f3 visual de la teva marca, \u00e9s a dir, la imatge que et definir\u00e0 i per la qual el p\u00fablic et recordar\u00e0.<\/p>\n

Per tant, el teu logotip \u00e9s un aspecte clau per al m\u00e0rqueting i per aix\u00f2 ha de representar-te tant a tu com al teu producte d’una forma clara, senzilla i cridanera.<\/p>\n

I despr\u00e9s de la nostra experi\u00e8ncia com a ag\u00e8ncia de disseny gr\u00e0fic a Madrid i Barcelona, hem preparat algunes claus perqu\u00e8 puguis aconseguir un logotip d’\u00e8xit per a la teva marca.<\/p>\n

Consells per al disseny gr\u00e0fic d’un logotip<\/strong><\/h2>\n

Has de tenir en compte que el logo no \u00e9s solament un dels primers passos abans de presentar la teva empresa al mercat, tamb\u00e9 \u00e9s un dels projectes de disseny gr\u00e0fic m\u00e9s importants que et trobar\u00e0s.<\/p>\n

\u00c9s per aix\u00f2 que el nostre equip de disseny gr\u00e0fic et recomana gastar tot el temps que necessitis en el treball i definici\u00f3 del teu logo.<\/p>\n

Dit aix\u00f2, entrem en mat\u00e8ria. Quines s\u00f3n les claus per a aconseguir un logotip competitiu?<\/p>\n

Definici\u00f3 de la teva empresa i els seus objectius<\/strong><\/h3>\n

El primer que has de fer abans de posar-te a treballar en el logotip \u00e9s tenir molt clar qu\u00e8 vols transmetre i quins s\u00f3n els objectius de la teva empresa.<\/p>\n

Tingues en compte que el logotip \u00e9s l’eina visual que et definir\u00e0 i per aix\u00f2 ha de mostrar tant el producte o servei que ofereixes com la personalitat que hi ha darrere de la teva empresa.<\/p>\n

En aquest sentit, com a ag\u00e8ncia de disseny gr\u00e0fic amb 10 anys d’experi\u00e8ncia en el sector et recomanem analitzar b\u00e9 quins s\u00f3n els teus valors i a trav\u00e9s de quina mena d’emocions els transmetr\u00e0s per a aconseguir complir els objectius que t’has marcat.<\/p>\n

An\u00e0lisi de compet\u00e8ncia<\/strong><\/h3>\n

Una vegada sabem qu\u00e8 volem dir i com ho volem fer, veurem qu\u00e8 fa la nostra compet\u00e8ncia. Per a aix\u00f2, el nostre equip de disseny gr\u00e0fic et proposa una an\u00e0lisi de logotips de diferents empreses del teu sector a trav\u00e9s del que podr\u00e0s obtenir informaci\u00f3 molt interessant com:<\/p>\n

    \n
  • Quines tonalitats utilitzen.<\/li>\n
  • Quines tipografies s\u00f3n les que millor funcionen.<\/li>\n
  • Saber si tenen m\u00e9s \u00e8xit aquelles empreses amb logotip en format icona, text o tots dos.<\/li>\n
  • Quin tipus d’icones s\u00f3n els que millor defineixen el sector.<\/li>\n
  • I a partir d’aqu\u00ed, podr\u00e0s fer-te una idea de com enfocar el teu treball per a aconseguir transmetre els teus valors d’una forma clara, senzilla i innovadora.<\/li>\n<\/ul>\n

    Brainstorming i primers esbossos<\/strong><\/h3>\n

    Ja sabem qu\u00e8 volem dir i com ho fa la nostra compet\u00e8ncia. Ha arribat el moment de posar-nos a la feina!<\/p>\n

    Per a comen\u00e7ar, et recomanem agafar un paper i anotar totes aquelles idees que et vengen al capdavant. Deixa-ho reposar i torna a llegir-les i ordenar-les. Segur que entre totes elles est\u00e0 la guanyadora.<\/p>\n

    Quan ja la tenim, ens posem a dibuixar fins que trobem un esb\u00f3s que ens encaixi i ens convenci.<\/p>\n

    Una vegada fet aix\u00f2, ja ho podem professionalitzar amb les nostres eines de disseny gr\u00e0fic.<\/p>\n

    Paleta de colors i tipografies<\/strong><\/h3>\n

    Sembla que tenim el nostre logotip pr\u00e0cticament tancat aix\u00ed que ha arribat el moment de donar-li color i, en cas de voler incloure text (com per exemple en nom de la nostra marca), veure quina \u00e9s la tipografia m\u00e9s adequada.<\/p>\n

    I per a aix\u00f2 et donem alguns consells i idees:<\/p>\n

      \n
    • El logo ha de ser simple: intenta que no tingui massa colors que puguin confondre al teu target.<\/li>\n
    • Evita incloure massa elements.<\/li>\n
    • Aposta per l’atemporalitat per a evitar que amb els anys es quedi obsolet. Per a aix\u00f2, intenta triar elements que no passin de moda.<\/li>\n
    • Versatilitat: el teu logo ha d’adaptar-se a tota mena de formats i plataformes.<\/li>\n<\/ul>\n

      Deixa-ho reposar<\/strong><\/h3>\n

      Ja tens el teu logo digitalitzat llest per a implementar en totes les teves plataformes i canals. El resultat no podia ser millor, sembla que transmet tot el que t’havies proposat.<\/p>\n

      Per\u00f2 per a estar segurs d’aix\u00f2, com a ag\u00e8ncia de disseny gr\u00e0fic et recomanem donar-li un respir. Guarda el teu logo i deixa passar uns dies. Obre-ho i mira-ho de nou. Qu\u00e8 et transmet? T’agrada i t’\u00e9s agradable a la vista? Hi ha algun element que no acaba de quadrar?<\/p>\n

      Ser\u00e0 llavors quan realment veur\u00e0s si el logotip \u00e9s l’adequat o no i, en aquest cas, fer els \u00faltims retocs abans de llan\u00e7ar-lo al mercat.<\/p>\n

      DISSENY GR\u00c0FIC EN V3RTICE<\/strong><\/h2>\n

      En V3rtice, comptem amb una \u00e0rea de disseny gr\u00e0fic i visual que permet executar aquest proc\u00e9s de manera integral. El disseny gr\u00e0fic \u00e9s la clau de l’\u00e8xit de qualsevol marca i per aix\u00f2 s’ha de tractar amb la m\u00e0xima professionalitat possible.<\/p>\n

      A m\u00e9s, a l’\u00e9sser una ag\u00e8ncia petita, dediquem un gran temps a estudiar amb lupa cada projecte per a desenvolupar-lo de manera \u00f2ptima, i ajudar-te aix\u00ed a definir i aconseguir tots aquests objectius que t’havies marcat en comen\u00e7ar. Preferim la qualitat abans que la quantitat, i el tracte amb el client \u00e9s una de les nostres especialitats.<\/p>\n

      Esperem que la nostra explicaci\u00f3 t’hagi resultat \u00fatil. El nostre equip estar\u00e0 disponible per si necessites assessorament detalladament i personalitzat. Contacta’ns perqu\u00e8 puguem ajudar-te al fet que el teu projecte avanci cap a la direcci\u00f3 correcta. Junts, ho aconseguirem!<\/p>\n","protected":false},"excerpt":{"rendered":"

      El logotip de la teva empresa és una de les primeres coses que veurà el teu públic objectiu i en V3rtice volem ajudar-te a trobar un logo que et defineixi a tu i al teu producte.<\/p>\n","protected":false},"author":15,"featured_media":23360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[118,1],"tags":[],"class_list":["post-4039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-y-audiovisual-si-usar","category-sin-categoria"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Disseny & Visual","term_id":118,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/diseno-y-audiovisual-si-usar\/"},{"term_name":"Sin categor\u00eda","term_id":1,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/sin-categoria\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/dsf-150x150.png","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/dsf-300x196.png","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/dsf-768x502.png","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/dsf.png","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/dsf.png","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/dsf.png","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/dsf.png","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/dsf.png","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/dsf.png","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/dsf.png","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/dsf.png","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/dsf.png","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/dsf.png","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/dsf.png","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/dsf.png","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/dsf.png","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/dsf.png"},"yoast_head":"\n5 Claus per a dissenyar un logotip competitiu - 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