{"id":4037,"date":"2020-05-08T00:00:00","date_gmt":"2020-05-07T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2020\/05\/08\/gestions-de-gabinet-de-premsa-internacional\/"},"modified":"2025-06-05T09:39:05","modified_gmt":"2025-06-05T07:39:05","slug":"gestions-de-gabinet-de-premsa-internacional","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/gestions-de-gabinet-de-premsa-internacional\/","title":{"rendered":"Gestions de gabinet de premsa internacional"},"content":{"rendered":"

El primer que has de saber \u00e9s en qu\u00e8 consisteixen les gestions de gabinet de premsa internacional.<\/p>\n

Qu\u00e8 \u00e9s un gabinet de premsa internacional?<\/strong><\/h2>\n

T’ho resumim de forma molt f\u00e0cil: es tracta de generar coneixement de marca i aconseguir reputaci\u00f3 en mercats m\u00e9s enll\u00e0 del del teu pa\u00eds. \u00c9s a dir, ampliar la comunicaci\u00f3 de la teva marca o empresa a nivell internacional.<\/p>\n

Gestions d’un gabinet de premsa internacional<\/p>\n

Abans d’entrar en mat\u00e8ria de quina mena de continguts s\u00f3n els m\u00e9s adequats per a compartir a nivell internacional, volem explicar-te quins s\u00f3n els passos que has de seguir per a aconseguir els millors resultats.<\/p>\n

Com a ag\u00e8ncia de comunicaci\u00f3 i publicitat amb m\u00e9s de 10 anys experi\u00e8ncia, tenim una llarga experi\u00e8ncia en aquesta mena de gestions i et resumim en qu\u00e8 consisteixen.<\/p>\n

    \n
  1. \n

    Definir el contingut que vols comunicar<\/strong><\/h3>\n<\/li>\n<\/ol>\n

    El primer que has de fer \u00e9s tenir molt clar qu\u00e8 comunicar\u00e0s. \u00c9s a dir, quina \u00e9s la not\u00edcia?<\/p>\n

    Perqu\u00e8 els mitjans de comunicaci\u00f3 d’altres pa\u00efsos es fixin en la teva marca has d’oferir un contingut rellevant per als seus mercats, com per exemple:<\/p>\n

    – Una ronda de finan\u00e7ament.<\/p>\n

    – Un partenariat amb una empresa internacional.<\/p>\n

    – L’ampliaci\u00f3 de la teva empresa a altres pa\u00efsos.<\/p>\n

     <\/p>\n

      \n
    1. \n

      Definir els teus mercats d’actuaci\u00f3<\/strong><\/h3>\n<\/li>\n<\/ol>\n

      Una vegada tens clara quina \u00e9s la not\u00edcia, \u00e9s de vital import\u00e0ncia definir en quins pa\u00efsos es compartir\u00e0 el contingut.<\/p>\n

      Cada pa\u00eds t\u00e9 els seus propis engranatges a l’hora de comunicar, i per aix\u00f2 no podem utilitzar les mateixes eines de comunicaci\u00f3 que estem fent servir en el nostre entorn. Per aquest motiu \u00e9s de vital import\u00e0ncia analitzar cada mercat i descobrir com vendre el nostre contingut en cada cas.<\/p>\n

        \n
      1. \n

        Base de dades<\/strong><\/h3>\n<\/li>\n<\/ol>\n

        Ja sabem qu\u00e8 direm i com, aix\u00ed que ha arribat el moment de revisar la nostra base de dades i veure a quins mitjans de comunicaci\u00f3 i periodistes enviarem el material.<\/p>\n

        Com a ag\u00e8ncia de comunicaci\u00f3 i publicitat, sabem que una bona gesti\u00f3 de gabinet de premsa internacional es basa definir b\u00e9 a qui fas arribar el contingut. \u00c9s de vital import\u00e0ncia segmentar la teva base de dades en mitjans especialitzats per a donar en el clau i aconseguir un major nombre d’impactes.<\/p>\n

        I una vegada tenim tot aix\u00f2 definit i preparat, solament ens queda adaptar la nota de premsa que enviarem als diferents idiomes, enviar i fer seguiment per a comprovar que tots els mitjans i periodistes han rebut correctament el contingut.<\/p>\n

        A m\u00e9s, et recomanem que ofereixis la possibilitat de respondre a les seves preguntes o fins i tot oferir-los la possibilitat de tenir una entrevista amb un dels referents de la teva marca o empresa.<\/p>\n

        Passos per a planificar una campanya de comunicaci\u00f3 internacional<\/strong><\/h2>\n

        Una vegada tenim clar qu\u00e8 \u00e9s la comunicaci\u00f3 internacional d’una not\u00edcia i quins passos inclou, et donarem algunes claus per a la teva campanya:<\/p>\n

          \n
        • Planificaci\u00f3<\/strong>: es tracta de definir molt b\u00e9 els teus objectius i les accions a trav\u00e9s de les quals els aconseguir\u00e0s.<\/li>\n
        • Redacci\u00f3 d’una nota de premsa adaptada per a cada pa\u00eds\/mercat.<\/strong><\/li>\n
        • Segmentaci\u00f3 de la teva base de dades per pa\u00efsos, sectors i idiomes.<\/strong><\/li>\n
        • Seguiment exhaustiu de la nota de premsa.<\/strong><\/li>\n
        • Clipping de premsa internacional.<\/strong><\/li>\n<\/ul>\n

          Com ja hem explicat en articles anteriors, el clipping de premsa \u00e9s un factor clau a l’hora d’analitzar els resultats que hem aconseguit en la nostra campanya de comunicaci\u00f3.<\/p>\n

          Quan treballem gestions de premsa internacional, hem de focalitzar-nos a aconseguir un bon clipping que resumeixi tots els impactes que s’han aconseguit i el seu valor econ\u00f2mic. Solament d’aquesta forma podrem saber si realment la nostra campanya ha complert els seus objectius.<\/p>\n

          V3RTICE: AG\u00c8NCIA DE COMUNICACI\u00d3 A MADRID I BARCELONA<\/strong><\/h2>\n

          Totes aquestes recomanacions sorgeixen de 10 anys d’experi\u00e8ncia i aprenentatge en comunicaci\u00f3 corporativa i premsa. Despr\u00e9s de m\u00faltiples projectes i clients, el nostre equip de periodistes formats i especialitzats en el m\u00f3n de la comunicaci\u00f3 tenen coneixements que abasten multitud de sectors, tractant m\u00e0 a m\u00e0 di\u00e0riament amb periodistes de tota mena de mitjans de comunicaci\u00f3.<\/p>\n

          A m\u00e9s, a l’\u00e9sser una ag\u00e8ncia petita, dediquem un gran temps a estudiar amb lupa cada projecte per a desenvolupar-lo de manera \u00f2ptima, i ajudar-te aix\u00ed a definir i aconseguir tots aquests objectius relacionats amb la comunicaci\u00f3 que t’havies marcat en comen\u00e7ar. Preferim la qualitat abans que la quantitat, i el tracte amb el client \u00e9s una de les nostres especialitats.<\/p>\n

          Esperem que la nostra explicaci\u00f3 t’hagi resultat \u00fatil. El nostre equip estar\u00e0 disponible per si necessites assessorament detalladament i personalitzat. Contacta’ns perqu\u00e8 puguem ajudar-te al fet que el teu projecte avanci cap a la direcci\u00f3 correcta. Junts, ho aconseguirem!<\/p>\n","protected":false},"excerpt":{"rendered":"

          Tot pla de comunicació ha d’incloure la gestió de premsa internacional i en V3rtice t’expliquem en què consisteix i com aconseguir els millors resultats.<\/p>\n","protected":false},"author":15,"featured_media":23362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-4037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 & RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1498644035638-2c3357894b10-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1498644035638-2c3357894b10-200x300.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1498644035638-2c3357894b10.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1498644035638-2c3357894b10.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1498644035638-2c3357894b10.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1498644035638-2c3357894b10.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1498644035638-2c3357894b10.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1498644035638-2c3357894b10.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1498644035638-2c3357894b10.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1498644035638-2c3357894b10.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1498644035638-2c3357894b10.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1498644035638-2c3357894b10.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1498644035638-2c3357894b10.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1498644035638-2c3357894b10.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1498644035638-2c3357894b10.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1498644035638-2c3357894b10.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1498644035638-2c3357894b10.jpg"},"yoast_head":"\nGestions de gabinet de premsa internacional - 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