{"id":4036,"date":"2020-05-07T00:00:00","date_gmt":"2020-05-06T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2020\/05\/07\/claus-per-a-un-disseny-web-competitiu\/"},"modified":"2025-06-05T09:39:06","modified_gmt":"2025-06-05T07:39:06","slug":"claus-per-a-un-disseny-web-competitiu","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/claus-per-a-un-disseny-web-competitiu\/","title":{"rendered":"Claus per a un disseny web competitiu"},"content":{"rendered":"

Avui us parlarem del disseny web, un dels aspectes de major rellev\u00e0ncia en una p\u00e0gina web.<\/p>\n

Qu\u00e8 \u00e9s el disseny web?<\/strong><\/h2>\n

El primer que has de saber \u00e9s en qu\u00e8 consisteix el disseny d’una p\u00e0gina web. T’ho expliquem d’una forma molt senzilla:<\/p>\n

El disseny web \u00e9s el proc\u00e9s en el qual organitzes l’estructura i continguts de la teva p\u00e0gina web a partir d’uns objectius pr\u00e8viament establerts; li d\u00f3nes forma a nivell visual sobre la base d’una bona experi\u00e8ncia d’usuari, i finalment ho implementes.<\/p>\n

En aquest sentit, per a un bon disseny web diferenciem 3 processos:<\/p>\n

    \n
  1. Estructura i continguts.<\/strong><\/li>\n<\/ol>\n

    Aquesta primera fase consisteix a establir quins s\u00f3n els objectius que perseguim amb la nostra p\u00e0gina web, i amb quins missatges els transmetrem.<\/p>\n

    Una vegada tenim ben definits els continguts, podem estructures la p\u00e0gina i plantejar un esquema de continguts.<\/p>\n

    \u00c9s aqu\u00ed quan decidirem quantes p\u00e0gines formaran la nostra web, quins noms portaran, quin contingut inclourem en cadascuna d’elles, si volem incloure un blog o no \u00e9s necessari, etc.<\/p>\n

    Una vegada el tenim clar, el resumim en un document i ja podem comen\u00e7ar a treballar en la part visual.<\/p>\n

      \n
    1. UX.<\/strong><\/li>\n<\/ol>\n

      \u00c9s el moment de donar forma a la nostra p\u00e0gina i aix\u00f2 ho farem a trav\u00e9s de l’experi\u00e8ncia d’usuari (UX), que no \u00e9s una altra cosa que muntar la navegaci\u00f3 de la web.<\/p>\n

      Aqu\u00ed hem de tenir en compte diversos factors:<\/p>\n

        \n
      • La web ha de ser f\u00e0cil d’usar, \u00e9s a dir, que l’usuari ha de trobar el que busca r\u00e0pidament.<\/li>\n
      • Els missatges han de ser clars i directes. L’usuari ha d’identificar de seguida qui som i qu\u00e8 li estem oferint.<\/li>\n
      • El disseny web ha de ser net i clar per a una millor experi\u00e8ncia visual.<\/li>\n<\/ul>\n

        I tenint en compte tots aquests factors, el que farem \u00e9s establir un disseny gr\u00e0fic sobre la base de la nostra imatge corporativa (colors, tonalitats i imatges), el contingut pr\u00e8viament establert i els objectius que ens hem marcat.<\/p>\n

        Consell: una vegada definida la interface gr\u00e0fica del teu web, et recomanem que l’ensenyis a diferents persones que no coneguin la teva empresa o marca. D’aquesta forma, podr\u00e0s comprovar si realment has aconseguit dissenyar una p\u00e0gina web usable i f\u00e0cil per a la teva target.<\/p>\n

          \n
        1. Implementaci\u00f3.<\/strong><\/li>\n<\/ol>\n

          Finalment, una vegada tenim definida la imatge gr\u00e0fica que tindr\u00e0 la nostra p\u00e0gina web, ha arribat el moment d’implementar-la i posar-la en marxa.<\/p>\n

          5 consells per al disseny de la teva web<\/strong><\/h2>\n

          Definici\u00f3 d’objectius<\/strong><\/h3>\n

          Abans de posar-te a dissenyar, \u00e9s molt important tenir clar qu\u00e8 vols aconseguir amb la teva p\u00e0gina web. Aix\u00f2 t’evitar\u00e0 haver de fer canvis tant a nivell de text com d’imatges en el futur.<\/p>\n

          Neteja i claredat<\/strong><\/h3>\n

          Un disseny web net, sense sobrec\u00e0rrega d’imatges, textos o animacions t’ajudar\u00e0 a generar una major empatia amb el teu usuari potencial, i facilitar\u00e0 al seu torn la lectura dels missatges de la teva p\u00e0gina web.<\/p>\n

          Aposta per contingut emocional amb el qual el teu target se senti totalment identificat.<\/p>\n

          Navegaci\u00f3 intu\u00eftiva<\/strong><\/h3>\n

          La facilitat a l’hora de trobar el que est\u00e0s buscant en una p\u00e0gina web \u00e9s clau per a aconseguir conversions. El teu disseny web ha d’incloure una experi\u00e8ncia f\u00e0cil per a l’usuari, evitant excessius passos per a arribar a la compra, amb procediments molt clars i directes i CTA potents i molt visibles en la web.<\/p>\n

          Disseny responsive<\/strong><\/h3>\n

          Cada vegada m\u00e9s les visites a webs es realitzen a trav\u00e9s de dispositius m\u00f2bils. Per aix\u00f2 \u00e9s de vital import\u00e0ncia que el disseny de la teva p\u00e0gina estigui totalment adaptat a tota mena de dispositius. Abans de llan\u00e7ar la web, comprova que la informaci\u00f3 es visualitza i ent\u00e9n correctament en totes les plataformes.<\/p>\n

          Contingut interessant i de qualitat<\/strong><\/h3>\n

          Encara que la part visual i gr\u00e0fica t\u00e9 un pes molt important, no podem oblidar-nos que al final l’usuari decidir\u00e0 comprar o no en la nostra p\u00e0gina web si el contingut que li estem oferint li agrada.<\/p>\n

          \u00c9s per aquest motiu que posem l’accent a oferir textos i missatges molt clars, directes i cridaners amb els quals el nostre potencial client se senti totalment identificat. El nostre principal objectiu \u00e9s generar una necessitat en relaci\u00f3 al que li estem oferint.<\/p>\n

          Formulari de contacte<\/strong><\/h3>\n

          No hem d’oblidar-nos d’oferir sempre la possibilitat de contactar amb nosaltres en la nostra p\u00e0gina web. A m\u00e9s, el formulari de contacte \u00e9s una de les principals vies per a aconseguir ampliar la nostra base de dades de possibles clients.<\/p>\n

          A V3rtice dissenyem la teva p\u00e0gina web perqu\u00e8 sigui competitiva<\/strong><\/h2>\n

          En V3rtice portem 10 anys dedicant-nos a la comunicaci\u00f3 i al m\u00f3n digital. En tot aquest temps hem dissenys web de diferent \u00edndole per a molts clients i tamb\u00e9 per a nosaltres mateixos. Com a experts en comunicaci\u00f3 digital, podem crear un storytelling a trav\u00e9s del branding de la teva marca i culminar el proc\u00e9s amb estrat\u00e8gia competitiva i que t’ajudi a complir els teus objectius online. Contacta amb nosaltres!<\/p>\n","protected":false},"excerpt":{"rendered":"

          La pàgina web és la carta de presentació de la teva empresa en Internet. Per tant, és de vital importància que el teu website sigui competitiu i compleixi amb una sèrie de requisits indispensables per a aconseguir conversions.<\/p>\n","protected":false},"author":15,"featured_media":23368,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Sin categor\u00eda","term_id":1,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/sin-categoria\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1532102235608-dc8fc689c9ab-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1532102235608-dc8fc689c9ab-300x200.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1532102235608-dc8fc689c9ab-768x512.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1532102235608-dc8fc689c9ab-1024x683.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1532102235608-dc8fc689c9ab.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1532102235608-dc8fc689c9ab.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1532102235608-dc8fc689c9ab.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1532102235608-dc8fc689c9ab.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1532102235608-dc8fc689c9ab.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1532102235608-dc8fc689c9ab.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1532102235608-dc8fc689c9ab.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1532102235608-dc8fc689c9ab.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1532102235608-dc8fc689c9ab.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1532102235608-dc8fc689c9ab.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1532102235608-dc8fc689c9ab.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1532102235608-dc8fc689c9ab.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1532102235608-dc8fc689c9ab.jpg"},"yoast_head":"\nClaus per a un disseny web competitiu - V3RTICE<\/title>\n<meta name=\"description\" content=\"Segueix els nostres 5 consells per a donar m\u00e9s forma visual i una bona experi\u00e8ncia d'usuari en la teva p\u00e0gina web! 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